Tuesday 23 August 2022

Paree Sanitary Pads in association with Indian Vision Foundation organised Menstrual Awareness workshop for female inmates at the District Prison of Faridabad

New Delhi, 23rdAugust 2022:  Continuing with the promise to prioritize menstrual health for women, Paree Sanitary Pads, a homegrown brand by Soothe Healthcare in association with India Vision Foundation founded by Dr. Kiran Bedi organised a menstrual hygiene awareness workshop for female inmates at the District Prison of Faridabad as a part of their on-going Paree #ChampionForChampion initiative.

The session focused on various menstrual health related topics like periods and its causes, period myths and taboos, UTIs and other infections, and good hygiene practices that one must follow.  Followed with a Q/A round where the inmates shared their queries. At the end of the workshop, Paree Sanitary Pads distributed packs of sanitary pads to all the female inmates. 

Mr. Sahil Dharia, Founder & CEO, Soothe Healthcare commented, “As a proud, young Indian brand we want to positively impact the lives of women be it through our products or our initiatives. We are thankful to India Vision Foundation, which works diligently for women's reforms to have given us this opportunity to reach women at the grassroot level and organize this educative and informative session on Menstrual Health.”

Commenting on the association, Dr. Kiran Bedi, Founder, India Vision Foundation said “We are very happy to associate with young Indian brands like Paree Sanitary Pads, who are taking the steps to provide menstrual hygiene aid and raise awareness on this matter, especially at the grassroot level with women inmates. India Vision Foundation along with Paree will keep on conducting a yearlong distribution and awareness drive with often neglected women prisoners of India."

Brand Paree continues with its initiative of #ChampionForChampions where it has associated with the Women Police Force Pan India to not only provide them with the right menstrual protection but also promote the importance of menstrual health. The brand joined hands with 20,000 female police officers across 75 cities to become a part of this cause. 

About Paree Sanitary Pads

Paree Sanitary Pads, from the house of Soothe Healthcare, is a women-centric brand that believes in addressing the real menstrual issues faced by women and helps them in prioritizing their menstrual hygiene and wellness. Paree is the only brand in India to have US FDA registration (U.S food and drug administration). Paree Sanitary Pads. has been awarded as E4M Pride of India – The Best of Bharat’ Awards 2022, Top Challenger brand in the D2C category- YourStory Media. 2022, Best use of PR- Silver, Indian Marketing Awards 2022, Exchange4Media 2022, Marketing on a Small Budget- Silver, Indian Marketing Awards 2022, Exchange4Media, Best TV Creative- Pharma, Hospitals and Wellness Award- Silver, Indian Marketing Awards 2022, Exchange4Media, and Best Integration of Brand and Movie- Silver, Indian Marketing Awards 2022, Exchange4Media.

About Soothe Healthcare

Soothe Healthcare is a 'Spirit of Manufacturing' award-winning company engaged in manufacturing, distribution, and marketing of consumer hygiene products, is the parent company of feminine care brands Paree and Pariz, as well as baby care brand Super Cutes’ and adult care brand Super Life. Soothe Healthcare is constantly working towards making a positive impact in the community by bringing simple, affordable, and reliable healthcare products.

To know more about the India Vision Foundation  visit - www.indiavisionfoundation.org 

1 comment:

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