McDowell’s No1 Soda celebrates #ForeverNo1Yaari by recreating KK’s
“Yaaron” with Shaan, Papon, Benny Dayal, Dhvani Bhanushali, and Leslee Lewis
Link to the song: https://www.youtube.com/watch?
Mumbai, 08 August 2022: Meaningful friendships propel our progress – it is a belief that McDowell’s No. 1 has embraced forever. An iconic song that has always championed friendship is “Yaaron” by the legendary late singer KK.
This year, on Friendship’s Day, McDowell’s No1 Soda is celebrating #ForeverNo1Yaari by recreating the iconic “Yaaron” song with KK’s children and friends. Remembering the voice that provided a sonic background to moments of millions of friendships, KK's Yaars – Leslee Lewis, Shaan, Papon, Benny Dayal and Dhwani Bhanushali – have dedicated this beautiful rendition of the song to their forever yaar KK. This reimaging of the yaari anthem is sure to encourage every fan, singer, music lover, and friend to repost / reshare their version of 'Yaaron' on their social handles as well.
Speaking about this association, Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, "KK gave voice to the spirit of Friendship, and was linked closely with McDowell’s No. 1 Yaari Jam from the very start. We miss his presence and to celebrate his legacy, we collaborated with his yaars – Shaan, Lesley Lewis, Benny Dayal, Papon, Dhwani Bhanushali – and with his children, to recreate the ultimate anthem
“Yaaron Dosti” this Friendship Day. We believe KK will continue to live on in the hearts of his friends and his fans across the country with his musical legacy and with #ForeverNo1Yaari."
Shaan, Indian playback singer, in memory of his friend, said, "Friends and friendship has always pushed me to do better and grow in life. No matter how many songs I sang, we always ended up singing KK’s iconic “Yaaron” at every meet with my friends. KK was a very dear friend, and I fondly called him Kakes. I miss him immensely, and the opportunity to recreate his song “Yaaron” is once in a lifetime opportunity, so I am thankful to McDowell’s No. 1 to put together a dedication with #ForeverNo1Yaari to Kakes. He was a phenomenal person, and his music deserves to be celebrated for centuries.”
This rendition will also see KK’s children, Nakul, and Tamara, come together for the first time ever to sing this iconic track. Speaking about the new song, Nakul Kunnath, said, "Yaaron is a track that even we inadvertently relate to and not just because it was my father’s most loved track. Our father always valued friendship, togetherness, love, and we learnt to value it even more from him. He always went out of his way for his yaars and truly was the No. 1 Yaar and will remain one for all of us. While he will be missed, we are excited to celebrate his music this Friendship Day along with all his friends with #ForeverNo1Yaari. We are excited about the rendition and cannot wait for the audience to see it.”
The culmination of the friendship month will see these singers Shaan, Dhwani, Benny and Papon along with composer Leslee and KK's children, Nakul, and Tamara, come together on KK's birthday on 23rd August 2022 with the McDowell’s No1 Yaari Jam-KK Forever concert at Phoenix Market City, Kurla, Mumbai.
ABOUT DIAGEO INDIA
Diageo India is the country's leading alcohol beverage company and a subsidiary of global leader Diageo plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell's No1, Smirnoff and Captain Morgan. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3500 employees, 50 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.
Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business.
Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
For more information, kindly check:
Google link for images: https://drive.google.com/
Moj link for Participation - https://links.mojapp.in/p9tW/
Hashtags: #ForeverNo1Yaari
#No1YaariJam
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