Tata Starbucks Celebrates Their 10th Anniversary in India by Allowing Customers to #BrewYourOwnStarbucks

~ Tata Starbucks launches an exciting campaign inviting customers to share their unique beverage recipes ~  

National, 16th August 2022: Celebrations galore for Tata Starbucks as the brand marks its 10^th anniversary in India and continues to lead by example with its eminent position in the coffee industry. Announcing the novel #BrewYourOwnStarbucks campaign, the brand celebrates its glorious presence in India and strengthens the warm connections it has built with their customers over the years, by offering its customers a-once-in-a-lifetime opportunity to get featured on the Starbucks menu!

At Starbucks, customers are at the centre of everything and it all starts with their names. In this unique campaign, customers are invited to share their own bespoke recipes for a Starbucks beverage. Brand loyalists and coffee enthusiasts stand a chance to turn into baristas by participating and sending their entries for a distinctive Starbucks beverage recipe. Lucky participants with a unique brew stand a chance to get their names and special beverages featured on the Starbucks menu. Not only that, but for an entire month, the beverages created by the customers will be available at Starbucks stores under their name.

To further amplify this campaign, Tata Starbucks has also shot a beautiful film conceptualized by Edelman Studios India and brought to life by The Yellow Umbrella Films that starts off with a girl walking into a Starbucks store and requesting that the Barista make a beverage for her which is her unique recipe. As she goes on to explain her recipe, the store surprises her by putting it up on the menu board as - Naina's Decadent Frappuccino! The barista shares that Starbucks is celebrating their 10^th anniversary by applauding the barista in you leaving her pleasantly surprised and overjoyed by this gesture. The film calls out customers to join this one-of-a-kind campaign by sending beverage ideas that are uniquely theirs and standing a chance to be featured on Starbucks menus.

Link: https://www.instagram.com/tv/ChPAiYhDmqv/?igshid=YmMyMTA2M2Y=

Customers can participate in this engaging campaign and have their names on the Starbucks menu by visiting the below website or sending their recipes in the form of DMs to Starbucks India’s Instagram handle.

https://brewyourownstarbucks.com

Let the barista in you shine with Tata Starbucks Customer Pride & get going with #BrewYourOwnStarbucks!

Please visit @StarbucksIndia to know more!