~ India prepares for a grand launch of it’s homegrown league on the eve of it’s 75th year of Independence with Ultimate Kho Kho starting 14th August on Sony Sports Network #IndiaMaarChalaang ~
~ Sony Sports Network will broadcast the much-anticipated league in five languages on Sony TEN 1 (English), Sony TEN 3 (Hindi & Marathi) and Sony TEN 4 (Telugu & Tamil) ~
Mumbai, August 9, 2022:
As India approaches its 75th year of Independence, Ultimate Kho Kho and Sony Sports Network prepare to launch the inaugural season of one of the nation’s favourite indigenous games – Kho Kho. Starting August 14, 2022, Sony Sports Network will broadcast the much-anticipated league in five languages on Sony TEN 1 (English), Sony TEN 3 (Hindi & Marathi), and Sony TEN 4 (Telugu & Tamil). The league will also be available to livestream on their premium OTT platform SonyLIV.
Season 1 will see six teams: Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani Sportsline), Mumbai Khiladis (Janhavi Dhariwal Balan, Punit Balan & Badshah), Odisha Juggernauts (Odisha Sports Development and Promotion Company), Rajasthan Warriors (Capri Global) and Telugu Yoddhas (GMR Sports), take on each other for the title of the first-ever Ultimate Kho Kho champion.
The league has also roped in anchor, singer, actor, RJ, and Bollywood celebrity Aparshakti Khurana to host Ultimate Kho Kho Season 1. Joining Aparshakti is popular sports presenter Arjun Pandit along with Punjabi and Telugu movie actress Shruti Sodhi. The daily coverage on TV will end with a Live post-match analysis show featuring experts who will analyse the day’s matches and preview the next day’s encounters. The post-match show will also feature a presentation ceremony for each match day.
The debut season will initiate its proceedings with the campaign tag line ‘India Maar Chalaang’, which aims to popularise the jump players take during the game, and metaphorically represent the growth the sport will witness with this league.
Comments:
Aparshakti Khurana, Bollywood celebrity & Anchor, Ultimate Kho Kho:
"Kho-Kho has always been close to the heart of every Indian as they have played this game at some point time in their life. It's a nostalgic sport. The league will not be short of any blockbuster entertainment and there will be edge of the seat thrilling action and suspense to draw in the interest of viewers. I'm delighted to be part of Ultimate Kho Kho and excited to play a part in this historic moment as this iconic Indian sport is set for chalaang."
Tenzing Niyogi, CEO, Ultimate Kho Kho:
"With Ultimate Kho Kho, this sport will be taken to a new level that has never been experienced before. Our goal is to revolutionize this indigenous sport by incorporating a few changes to its format and utilizing technology. It will be a visual spectacle for the Kho Kho fraternity, and sports lovers will celebrate the next 22 days as a Kho Kho carnival. As we are all proud of India's performance in the recently concluded Commonwealth Games, we believe encouraging our "Matti Ka Khel" will boost the sport and encourage the players to prepare for the bigger challenges ahead. The time has arrived when every household in the country will resonate with the chants of 'Ab Kho Hoga' & 'India Maar Chalaang'.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:
“This is a proud moment for Sony Sports Networks, as we participate in a historic launch of a homegrown sports league. We are not only excited about growing a domestic league but also an indigenous sport from India. Kho Kho has been close to all our hearts, as we all have played the game at some point in our childhood. As a broadcaster, we will tap into the nostalgia around the sport with our programming initiatives and bring forward the competitiveness of the game. The short format coupled with the fast-paced nature of Kho Kho resonates very well with audiences across demographics.”
Ultimate Kho Kho aims to accomplish the unattainable and will depict the sport’s transition from mud to mat and pole to the podium as well as present India’s next Kho-Kho superstars and their journey with human-interest programming to engage and familiarize audiences: Safarnama and Hunkar. Safarnama documents the humane side of the athletes, their struggles, their journey, and their families. Hunkar introduces the audience to the world of each franchise and will highlight the players, coaches, and the behind-the-scenes of the making and strengthening of each team: Mumbai Khiladis, Chennai Quickguns, Telugu Yoddhas, Gujarat Giants, Odisha Juggernauts, and Rajasthan Warriors.
Promising an engaging programming line-up, Ultimate Kho Kho will present the league in five languages with a stellar commentary panel on Sony Sports Network:
English - Manish Batavia, Munish Jolly, Fardeen Sheikh, Anant Tyagi
Hindi - Sunil Taneja, Savi Srivasavata, Aayush Sharma, Atish Thukral, Ocean Sharma
Tamil - T N Raghu, Arun Venugopal, Aparna Rajkumar
Telugu - Sandeep Kumar, Swarnalatha, Avinash Kaitha
Marathi - Kunal date, Prasanna Sant, Chaitanya Sant
Watch the LIVE coverage of Ultimate Kho Kho starting from 14th August 2022 at 7:00 PM IST across SONY TEN 1 (English), SONY TEN 3 (Hindi & Marathi) & SONY TEN 4 (Telugu & Tamil) channels.
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