National, August 2022: Vaaree, a unique, curated home furnishing marketplace for India has raised pre-seed funding with a coterie of marquee investors Kunal Shah (Founder CRED), Ghazal Alagh(Co-Founder Mamaearth), Vineeta Singh(Co-Founder SUGAR Cosmetics) Arjun Vaidya(Founder Dr. Vaidya's), Rohit MA(Founder Cloudnine), Anjali Bansal(Founder Avana Capital), Varun Dua & Ruchi Deepak(Co-founders Acko), Manish Duggar(CFO Mphasis) amongst others. The marketplace was founded in 2022 by Garima Luthra and Pranav Arora with the vision to connect high-quality indigenous manufacturers and artisans to end consumers. Combined with a layer of trend-based curation from a specialized in-house design team, Vaaree is able to provide an expansive selection that marries elegant design with world-class quality at affordable prices. Currently the brand has 2000+ SKUs across multiple categories that includes Bedsheets, Cushion Covers, Dining, Kitchen and Bath.
Initially, Vaaree will focus on soft furnishings and tableware but that time isn’t far where Vaaree will be associated with ‘anything home-related’. Vaaree is currently focused on building up its network of individually vetted and certified, ethical manufacturers. With a stringent onboarding process as well as design-based QC checks, Vaaree’s core commitment is to provide customer delight. Vaaree will also focus on logistics and supply chain efficiencies. Beyond offering customers beautiful products that will make their homes cozier and pleasing, Vaaree is the one of the few online players in this space that promises timely deliveries along with a customer friendly return policy. Beyond the product itself, the focus is also on the customer’s entire buying journey/experience.
“I am a 100 percent e-commerce buyer and was so confused about where to look for things for our new home. For Trisha and I, our home is a place that embodies our personality. And, we found what we wanted on Vaaree with a super convenient consumer experience. We’re not only happy investors, but happy customers. Kudos to the team for building this company in such a short span of time - I’m so excited to see where this goes :)” - says Arjun Vaidya, Founder Dr. Vaidya's and an investor in Vaaree.
Commenting on the funding and mission of the brand, Garima and Pranav, Founders of Vaaree said, “We have a vision to make all homes beautiful at affordable prices. We are a one stop shop solution for all things related to home furnishings be it cushion covers, bedsheets, throws, dining, kitchen tools or bathrooms. We curate themes on our website so that a customer doesn’t have to mix and match. We present the products as per a particular theme for easy shopping. With the initial funding we would like to add on more categories, build a strong team and invest in branding.”
“Home Products as a sector has been awaiting a focused disruption of this nature. Combining their deep knowledge of product, ops, business acumen and execution skills, Garima & Pranav are poised to make an impactful consumer experience change in this space. Vaaree is what the home industry needs today “says Rohit M A, Managing Partner, Capier and an investor in Vaaree.
About the Founders:
Garima Luthra - Founder & CEO at Vaaree
Vaaree was founded in 2022, by the very energetic, driven, and ambitious Garima Luthra (BTech from Punjab University). Before starting her venture, she worked with top-tier start-ups like CRED and Acko where she drove revenue and growth by leveraging both technology and operations. When looking for products for her own home, she found the online experiences broken and good aesthetics being overpriced. In pursuit of a solution to these challenges, Vaaree was born - to provide aesthetically pleasing home decor at reasonable prices.
Pranav Arora - Co-founder & COO at Vaaree
Pranav Arora (PEC alumni) is the co-founder of Vaaree. He is passionate, logical, and driven by numbers. For over 11 years, Pranav has been running his family’s manufacturing business, but then in 2022, he decided to pursue entrepreneurship with Vaaree. With strong experience in manufacturing, factory management, operations & multiple Patents, he is the valuable backbone of Vaaree, looking after the entire operations including logistics, warehousing, and vendor management.
About the Company
Vaaree is a curated marketplace for home furnishings that aims to bridge a gap in the Indian home market. Vaaree focuses on providing high-quality home furnishing goods, from local manufacturers and artisans, directly to the end consumer, at an affordable price. The brand offers 2000+ SKUs spread across multiple t categories.
To know more about us and future associations, log onto https://vaaree.com/
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