Ferrero Rocher Moments releases a new digital ad featuring Sara Ali Khan, celebrating special moments and making them perfect
Mumbai, December 06, 2022: ‘Ferrero Rocher Moments’, an affordable premium gifting brand by Ferrero India, has released a new ad film featuring film actor Sara Ali Khan for their upcoming digital Christmas and New Year campaign #MakeEveryMomentPerfect. This digital campaign aims to portray a sense of happiness and joy, during the festive season of Christmas and New Year. Family and friends cherish moments by choosing a perfect gift for their loved ones and thereby making it memorable.
In the new digital film, Sara Ali Khan shows us her “Nice List” that has names of all the people she has spent special moments with during this year and to whom she plans to gift something memorable for Christmas. Sara shows us how Ferrero Rocher Moments as an everyday gifting brand, can make even simple moments perfect for your loved ones on Christmas and New Year by surprising them with a new delightful multisensorial taste experience. She then unwraps Ferrero Rocher Moments and relishes the product with an exquisitely hazelnut creamy filling inside a crunchy shell covered by ,crunchy cocoa sprinkles. It gives the best multi-sensorial experience. The digital film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the special moments perfect.
The campaign builds on the premise of connecting with loved ones and creating perfect memories.
Commenting on the occasion, Mr. Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said “Christmas fills the air with happiness and excitement for the coming year, so this is a novel way of thanking everyone who has contributed to your memorable moments during the year by doing something special for them. Ferrero Rocher Moments is a premium affordable brand that offers great taste and enjoyment which can be a perfect gift that one is looking for their friends and family. This new marketing campaign featuring Sara Ali Khan is innovatively designed, to bring alive these precious and unforgettable moments with their loved ones for the New Year.”
Manufactured at Ferrero state-of-art plant at Baramati, near Pune, almost 60% of raw materials for Ferrero Rocher Moments is sourced locally. Ferrero Rocher Moments comes in easy-to-share premium gifting pack and is crafted to make the brand relevant not only during festivals but to celebrate everyday occasions.
#MakeEveryMomentPerfect is a digital campaign that will be leveraged across social & digital platforms.
YouTube: https://www.youtube.
Instagram: https://www.instagram.com/
Facebook: https://fb.watch/hb3GPa-Uz_/?
Agency: Big Bang Social
Credit: Zoher Kapuswala, Head of Marketing, Pralines & Saurabh Suri, A.G.M. Marketing, Pralines, Ferrero India.
About Ferrero Group:
Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 13 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than 41,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.
Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.
For further information visit: www.ferrero.com and www.ferrerocsr.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.
Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.
The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award for “Adding Value to local communities” the CII Award for Commitment to Food
For more information please visit: www.ferreroindia.com
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