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- A special treat for McDonald’s fans and music aficionados as the brand brings together the Indian music industry’s most popular artists to experiment with offbeat genres.
- Superstar Kartik Aaryan unveiled i'm lovin’ it Live with Sanjeev Agrawal, Chairman, McDonald’s India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at a glittering event in New Delhi.
- 8 artists will come together to create 6 original compositions and music videos featuring Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF, that will air on MTV starting January 2023 and 1 Ultimate music concert featuring Harrdy Sandhu & Shalmali Kholgade on 22 December 2022.
New Delhi, December 16, 2022: After a raving success in the UK, McDonald’s India – North and East is launching the brand’s global flagship music IP - i'm lovin’ it Live in India, in partnership with MTV, India’s leading youth entertainment brand, from the house of Viacom18, India’s leading media and entertainment conglomerate. Superstar and brand ambassador, Kartik Aaryan unveiled i'm lovin’ it Live with Sanjeev Agrawal, Chairman, McDonald’s India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at a glittering event in New Delhi.
i'm lovin’ it Live offers a unique opportunity for McDonald’s India – North and East to establish a deeper connect with its fans through their passion for music and to become a part of their lives by creating feel-good moments that matter the most to them. The concept of i'm lovin’ it Live is built on the premise of popular artists coming together and creating unique, never-heard-before compositions, while experimenting with various genres.
Leading this avant-garde musical journey will be 8 artists including Guru Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade & OAFF.
Blended well with local musicians & instruments, these melodious compositions will bring out fine cultural nuances by which the artists have been influenced the most through 6 original compositions. Music lovers can enjoy these songs exclusively on MTV in a series of 4 episodes.
Excited about the launch of i'm lovin’ it Live, Superstar and brand’s ambassador, Kartik Aaryan, said, “I am super excited with i’m lovin’ it Live coming to India and as the brand ambassador unveiling the McDonald’s IP. There is something unique about McDonald’s that unites people together and I greatly admire their endeavour to use music as a language to connect with people. I am looking forward to the music that will be created by this exemplary line-up of artists and can’t wait to save it as McDonald’s playlist.”
Sanjeev Agrawal, Chairman, McDonald’s India – North and East, said, “McDonald’s purpose is feeding and fostering communities and music has the power to transcend barriers and unite people together. i'm lovin’ it Live is our attempt to thank our customers and bring out the happy energy of McDonald’s through music and strengthen our relationship with our customers. We are hopeful of providing feel-good moments to our customers by bringing the best form of music entertainment, and an unparalleled line-up of eclectic performances by the best and the biggest music stars of our country. We would like to thank MTV for this association and for helping us in making it one of the most exciting and fun music initiatives of the year.”
Thrilled about the launch of i'm lovin’ it Live, Armaan Malik, said, “Musicians express themselves through their emotions, which our fans can feel in our performances and in our music. Many a times, these emotions stem from places and cities that are dear to us. McDonald’s and MTV have given me the opportunity to re-connect with those places more intimately, and tap into my most cherished memories. This will not only be a treat to our fans, but also a tribute to those special places.”
Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18, said, “i’m lovin’ it Live with MTV is a very special partnership for us. The property puts the spotlight on India’s musical icons as they connect with a memory that has inspired their creative journey. We hope to give our fans an experience that will leave them yearning for more.”
To cap off 2022 on a high note, McDonald’s and MTV are going all out for music lovers and treating them with a live concert. After the challenging year of the pandemic, live concerts are now slowly and steadily returning to the proscenium, so bringing i'm lovin’ it Live to India is the brand’s attempt to bring communities together for a delightfully memorable experience.
The curtains of this high-octane music concert will rise on 22 December 2022 and the audience will get to witness the electrifying performance by Harrdy Sandhu & Shalmali Kholgade.
About McDonald’s India - North and East:
McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers
in the region and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its more than 150 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience. For more information and updates, please log on to www.mcdindia.com, or follow Facebook, Instagram, Twitter, YouTube and LinkedIn.
About MTV:
MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo - a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music - the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/
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