Thursday 1 December 2022

ROYAL ENFIELD RECORDS GROWTH OF 37% AT 70,766 MOTORCYCLES SOLD IN NOVEMBER 2022

New Delhi: December 1, 2022: Royal Enfield posted sales of 70,766 motorcycles in the month of November 2022 as against 51,654 motorcycles sold during the same month in the previous financial year, registering a growth of 37%

Speaking about the performance for the month of November 2022, B Govindarajan, CEO, Royal Enfield said, “As our motorcycles continue to do well post the festive season in India, we have enhanced our portfolio with the unveil of the most awaited cruiser, the Super Meteor 650 at EICMA and Rider Mania earlier this month. The initial response from global consumers has been excellent and leads us to believe that this motorcycle will create a strong niche in the global cruiser market.” 

 

MOTORCYCLE SALES

NOVEMBER

YTD

 

2022

 

2021

 

Growth

 

2022’23

 

2021'22

 

Growth

 

Domestic

65,760

44,830

47%

4,82,997

2,95,711

63%

 

Exports

5,006

6,824

-27%

  64,973

47,143

38%

 

Total

70,766

51,654

37%

5,47,970

3,42,854

60%

Brand & Business Updates:

Royal Enfield’s eagerly anticipated thoroughbred highway cruiser- Super Meteor 650 showcased at EICMA 2022  

The Super Meteor 650 was showcased to the world at EICMA 2022 earlier this month. It is based on the highly acclaimed 650 twin engine platform with a new chassis developed for the cruiser. To be launched early next year, the motorcycle was introduced in two distinct variants - the Super Meteor 650 and Super Meteor 650 Tourer - and in seven striking colourways. 

Royal Enfield Rider Mania 2022 ends on a high note with the best from the world of motorsport and music

After a hiatus of two years, the much-awaited Royal Enfield Rider Mania concluded its 2022 edition in Goa. Themed ‘Into the Motoverse’, Rider Mania this year, brought together close to 14,000 riders, their journeys and stories, their machines, and much more, in one inclusive space. One of the biggest highlights of Rider Mania was the unveiling of the Super Meteor 650 and the showcase of 1:3 limited edition Classic Collectible scale models. 

Royal Enfield introduces three new colourways of  the Himalayan 

The versatile adventure-touring motorcycle, Himalayan is now available in Glacier BlueSleet Black and Dune Brown, in addition to the existing colorways. Showcased at Rider Mania 2022, the new Himalayan features a neat debossed logo on the grill and side panels, and a USB charging port for on-the-go convenience. 

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the recently launched, stylish new Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles - Interceptor and Continental GT, the adventure motorcycles - Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2100 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has three modern CKD assembly facilities in Thailand, Argentina and Colombia. With more than 37% CAGR for the last 5 years and sales in international markets up 108% in 2021-22, Royal Enfield is the leader in the global mid-size motorcycle market. 

No comments:

Post a Comment