The brand
unveils an uplifting avatar of Anirudh in a one-of-a-kind musical anthem
Onboards Anirudh as brand ambassador
(Click here to view the TVC- https://www.youtube.com/watch?v=z0a15-oU8X4)
National, April 18, 2023: In line with its commitment to refresh audiences this summer, 7UP®, the clear refreshing drink, has teamed up
with celebrated singer and musical genius, Anirudh Ravichander as they come
together for a super-duper musical which is all set to enthrall the audiences.
Anirudh
Ravichander, a multi-talented musician who has won numerous awards for his contributions
to the music and film industries brings his unique style and peppy persona to 7UP®
world to further refresh audiences through this music anthem.
In the opening
scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices
that everyone around him looks exhausted. As the protagonist opens the 7UP®
bottle in his bag to take a drink, the poster of Anirudh Ravichander on a 7UP®
truck catches his eye, drawing his attention away from the traffic and the
onslaught of vehicles.
The scene shifts
to the vehicle, where Anirudh is serenading the protagonist to the tune of the
new 7UP® Super Duper Refresher commercial. As Anirudh sings, he takes on the
personae of those in the audience, and the protagonist and the crowd at large
soon join him in dancing and having a good time despite the oppressive heat. A
splash of water creatively greets our hero as he unlocks the 7UP® truck,
bringing him back to the real world and his 7UP® bottle. Now that the traffic
has moved, the protagonist can see Anirudh wink from the billboard.
Speaking on the announcement, Naseeb
Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo
India, " 7UP is committed to providing refreshing experiences and what
could possibly be more refreshing than a Super-Duper Refresher anthem by none
other than the musical genius, Anirudh. We are extremely excited to have him on
board and can’t wait for the youth to start grooving to 7UP’s ultimate
upliftment anthem this summer.”
Sharing
his excitement on the new campaign, Brand ambassador, Anirudh Ravichander said, "I
am absolutely thrilled to have joined the 7UP family, as it is a brand I have
literally grown up with. Working on the musical has been very refreshing and
the creative journey we took together has been super-duper fun. I personally
love the foot tapping number and cannot wait for the youngsters to enjoy it as
much as I do”
An extension of the brand’s new Super Duper Refresher campaign, the new 7UP® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in
more than 200 countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in 2022, driven by a complementary beverage and
convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding
PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods
by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end
transformation that puts sustainability and human capital at the center of how
we will create value and growth by operating within planetary boundaries and
inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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