Radio City teams up with legendary cricketer Suresh Raina to present this season’s 'Cricket ka Blockbuster'

A special sports-centric radio show featuring Suresh Raina will have trivia, humour, and match insights to make this cricketing season unforgettable!

India, April 19 2023: Get ready for a cricketing extravaganza like no other! Radio City, India's leading radio network, has teamed up with the one and only ‘Suresh Raina,’ renowned Indian cricketer, and all-round superstar, to bring you the ultimate sports experience. Raina has been appointed the official host of ‘Cricket ka Blockbuster,’ and with his unparalleled knowledge and passion for the game, you can expect nothing less than a blockbuster season. This partnership is set to create a buzz, so gear up for a season filled with excitement, entertainment, and of course, some amazing cricket action! The fusion of Radio City’s entertainment dose and Raina’s expertise in cricket is keeping the audiences hooked to the game for 64 days.

From Raina's insider take on the match to the legendary ‘Toss Ka Badshah’, the radio network has got it all covered. And that's not all! Celeb liners, trivia, match recaps, game points, and score updates have been designed to make cricket fanatics excited throughout. Radio City has also created a high-octane celebratory foot-thumping anthem, with snippets to be used for digital videos, while RJ influencers will be seen celebrating the campaign with the hook dance step of the anthem. Cricket ka Blockbuster is a power-packed dose of cricket entertainment that is known to keep audiences’ eager.

Mr. Kartik Kalla, Chief Creative Officer of Radio City, said, “Radio City is enthralled to bring legendary cricketer and entertainer Suresh Raina on board for the biggest cricket carnival in the country. With his vast experience, Raina is an impeccable host of this season’s Cricket ka Blockbuster who will entertain and engage with the audience through his witty commentary style and match analysing expertise. Cricket ka Blockbuster is a unique sports IP by Radio City aimed at building excitement and enthusiasm among fans during the cricketing season. As Raina is an avid cricketer, we are excited to make this year’s cricketing season even more memorable by adding his unique expertise!"

Suresh Raina expressed his excitement about the partnership, "Radio City is a brand that is synonymous with best in class entertainment, I am happy to host their cricketing show 'Cricket ka Blockbuster.' Being associated with a renowned brand such as Radio City is an honour and I look forward to engaging with the cricketing fanatics by sharing insights and analysis. I believe this platform will provide a great opportunity to connect with fans and engage with them for the love of the sport. Let's come together and celebrate cricket with Radio City!"

Radio City has planned various elements in Cricket ka Blockbuster such as ‘Best Inside Stories’ by Suresh Raina, ‘Moment hai bhai’ contest, ‘Match ka Massiah’ poll, ‘Climax of the match’ reels, ‘RJ ka Recap,’ ‘IPL ka Wikipedia,’ and match updates via statics and GIFs on Radio City pages. Real-time story updates will also cover key matches such as Quarters, Semis, and Finals. The campaign will run for 64 days across 39 stations, promising non-stop entertainment from Day One to the Finale. So, sit back, relax, and let Radio City take you on an amazing cricketing journey like never before!

This partnership between Radio City and Suresh Raina promises to be a true entertainer. With Raina's expertise in the game and Radio City's commitment to providing quality entertainment, 'Cricket ka Blockbuster' is set to become the go-to destination for all cricket fans during the cricketing season!

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 50, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 50, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio. This year, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their business excellence.

Radio City has bagged over 130 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Recently, Music Broadcast Limited has won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.