~Zoya’s rare
and timeless jewellery range, across product categories like earrings, rings,
bangles, bracelets, pendants, yard chains and necklaces, is now available on
the platform~
National,
17 April, 2023: Tata CLiQ
Luxury, India’s premier luxury lifestyle platform, has partnered with Zoya, the
exquisite diamond boutique from the House of Tata, to launch its timeless
jewels on the platform. Over the last
fifteen years, Zoya has built a reputation for its expert craftsmanship and
distinguished design. Redefining the way jewellery is experienced in India,
Zoya creates meaningful pieces of wearable art with the discerning,
aesthetically astute woman as its muse. The fine jewellery portfolio on the
platform features a curated selection of brands across various product
categories. With the addition of Zoya, Tata CLiQ Luxury strengthens its
existing portfolio, further bringing together two renowned luxury brands within
the Tata Group.
The presentation includes some of the most versatile
pieces, including Zoya’s autograph
series Aeterna and Samave and includes earrings, rings, bangles, bracelets,
pendants, and necklaces, all of which are noted for their versatility in
design.
Aeterna is a contemporary collection of rare jewels
inspired by ancient symbols of sacred geometry and a testament to the limitless
feminine energy. The Flower of Life pattern, symmetrically balanced crossing
circles highlighted in clean fractal patterns, and the sacred emblem of the
Vesica Pisces, which represents a metaphoric vessel for sacred force, serve as
design inspirations for the pieces. The visual language of this landmark
collection juxtaposes a highly feminine palette of amethyst, pink sapphire,
morganites, and rose gold with powerful abstract design to deliver a collection
that is lively and stylish.
Samāvé
celebrates the Zoya woman as she journeys through life, reconnecting to
the source of her own feminine power and the relationships that nourish her. In
keeping with Zoya’s peerless legacy of design innovation, the visual vocabulary
of this collection masterfully crafts the heartfelt symbolism of architectural
lore into futuristic design. With clean lines in rose and white gold, the new
edition presents evocative masterpieces in a contemporary compendium of bangles
and chain pendants as well as rings, and
earrings that are ideal for daily wear and connect meaningfully with the inner
world of the Zoya woman.
Commenting on this launch, Gitanjali
Saxena, Chief Business Officer, Tata CLiQ Luxury, said, “We
are elated to expand our fine jewellery category with the launch of Zoya on the
platform. The brand has carved a niche for itself in the fine jewellery
industry in the country. Known for its distinctive style, Zoya’s deep design
stories inspired by the elemental feminine craft jewellery in a way that elevates
it to a work of art. Their signature collection, Aeterna, has been innovatively
designed, which allows women to style the jewellery with any kind of attire. We
are excited to offer this iconic brand to our customers."
Adds Amanpreet Ahluwalia, Business Head,
Zoya, “Zoya has always
endevaoured to craft a world that is truly meaningful for the Zoya woman. Proudly
Indian at heart, Zoya translates India’s rich traditional legacy of artisanship
into design language that is contemporary and global in its outlook. Zoya being
on Tata CLiQ Luxury is a moment of great
pride and significance for us as it is
two of the finest consumer-facing luxury brands from the House of Tata coming
together. This intersection of excellence illuminates the way forward for
luxury. “
Browse and shop from a
curated range of fine jewellery from Zoya that can be effortlessly styled with
any kind of look.
Shop
here: https://luxury.tatacliq.com/zoya
About Tata CLiQ Luxury:
Redefining the term luxury in India – one that
reflects the flawless values of thoughtfulness, authenticity, timeliness, and
quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand
philosophy to enhance consumers’ online luxury shopping experience. Here, the
attention shifts to finer details, to craftsmanship and heritage, and to the
tranquillity and value of an experience, where browsing is a delight, and
quality is nurtured.
As India’s premier luxury lifestyle platform, Tata
CLiQ Luxury offers premium & luxury brands across a range of categories,
including Accessories, Apparel, Beauty & Fragrances, Fashion, Gourmet,
Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform
delivers an unparalleled shopping experience through a careful curation of
brands, thoughtfully developed brand stores, luxury delivery and unboxing
experiences designed to bring luxury shopping to the customer's doorstep, and
personalised privilege programmes, managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible
business practices. In an endeavour to support our green goals, the circular
packaging programme allows customers to return their empty packaging boxes
after their purchase is received, thereby enabling the brand to recover,
refurbish, and reuse them.
About Zoya:
Zoya, the exquisite diamond boutique from the House
of Tata, is a luxury brand of fine jewellery, renowned for its expert
craftsmanship and distinguished design. Redefining the way jewellery is
experienced in India, Zoya now enters its fourteenth year of operations
creating meaningful pieces of wearable art product created exclusively with the
discerning, aesthetically astute woman as its muse. Zoya’s seven boutiques in
Bengaluru, Mumbai, Delhi, Gurgaon and Hyderabad and Zoya galleries in Mumbai,
Ahmedabad, Kolkata, Chennai, Chandigarh showcase luxury in its most undiluted
form. Zoya’s personalized service focuses on providing an unmatched buying
experience of warm luxury for its exclusive products. Zoya now extends its
service through video-assisted jewellery advisory and home trials.
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