Mumbai, November 2023: Diwali is here, crackling with hope, fervour, and celebrations! Experience the sights, sounds, tastes, and smells of year-end festivities at the Phoenix Palladium which started from 1 November, 2023; gaze at the magnificent decor; and enjoy an unparalleled retail mix combined with world-class dining, entertainment, and leisure attractions for your family. The phenomenal run in Mumbai will capture the long-lasting and multi-faith celebrations of Diwali. The opening festivities at Phoenix Palladium will feature exquisite décor, a new festival luxury collection, an unparalleled Diwali collection and luxury experiences. In terms of sheer visual beauty, the visitors will have a mesmerizing experience because of the spectacular sight of vivid decorations at the mall. This Diwali campaign, to celebrate and spread Joy, Phoenix Palladium has collaborated with Sonu Sood – The celebrity and philanthropist with our exclusive campaign - Shop and Give It Back with Charity Save Life; capture the true essence of Diwali as Phoenix Palladium donates a certain percent of every purchase to the underprivileged.
Best in class and unique in itself, Phoenix Palladium is a retail therapy that flaunts the more prominent names, including acclaimed brands like Gucci, Burberry, Dior, and many more, along with Bridge to Luxury brands like MK, Coach, Ferragamo, Diesel, and others. With over 300 stores and over 500 brands considering shop-in-shops, the mall is focused on growing a loyal audience flow by consistently delighting and engaging Indian shoppers. The major luxury brands spread over Fashion, Luxury Watch collection, apparel, footwear, home decor, home furnishing, jewellery, accessories, and much more will make sure you have a memorable festive season.
With a well-established shopper base in the city, Phoenix Palladium can be completely trusted with all your jewellery purchases; from the stand-alone stores to the big names, the variety of jewellery and products seems endless. Phoenix Palladium, the largest jewellery hub in South Mumbai, has some of the finest jewellery outlets that you can find in India. The iconic shopping destination launches the ‘Carat and Gold Festival’ from November 1st to November 10th. Celebrate this Dhanteras, a festival that marks the commencement of Diwali, the festival of lights, and is a perfect excuse to add more gold to the collection with Phoenix. Find a mélange of jewellery brands under one elegant roof—the East Zone features all the strong contenders of the jewellery market, including Tanishq, Zoya, Kalyan, Malabar, Melora, Orra, and the rest.
Get ready for a festive presentation like no other at the Phoenix Palladium, the city’s leading luxury lifestyle destination. As we approach the festival of Diwali, this luminous installation The Flame of Unity, consisting of 3 tall towering Golden Rotating, prayer wheels( The illuminating towers) like columns, takes on a deeper resonance. Much like the radiant lamps that adorn homes during Diwali, these twirling towers illuminate the artistic path of faith & spirituality.
They symbolize the triumph of light over darkness, inner peace over turmoil, and the eternal quest for wisdom and enlightenment.
As they turn slowly, a soft, ethereal glow emanates from the intricate glowing Indic scripture inscribed upon them, casting an otherworldly light that dances across the surrounding space. The golden mirror mosaic detailing that adorns the pillars surrounding the wheels creates a mesmerizing shimmering effect as if the very essence of spirituality were manifesting in the play of light and reflection.
This installation becomes a beacon of hope and a reminder of the spiritual essence that Diwali celebrates, inviting us to spin the wheels of faith and prayer, and in doing so, discover our inner light.
The Joy & Light Edit is an ode to the Festival of Lights, or Diwali, which has the potency of uniting the entire country because of the appeal and magnificence encircling the festival. This Diwali, bring mystic joy and brightness to a person's life with The Joy & Light Edit at Phoenix Palladium; your every purchase will change a life. Phoenix Palladium showcases a wealth of designer and luxury merchandise, lifestyle products, and services. The commercial space makes this Diwali special by donating a percentage of your purchase to the underprivileged. Get rid of the old and bring in the new, both socially and spiritually.
Celebrity Sonu Sood said, “Diwali is one of the most auspicious festivals, which is celebrated with great favour and enthusiasm. I am proud to join hands with Phoenix Palladium and Charity Save Life as we embark on a journey to change a life during this time of joy, prosperity, and good luck. The festival of lights, Diwali, is as much about celebrating the life we have as it is about reaching out to the less fortunate and bringing the light of hope into their lives. Initiatives like these motivate people, as they just add more happiness to this festival for them. I am looking forward to my association with Phoenix, as together we make Diwali brighter for the underprivileged through The Joy & Light Edit.”
“At Phoenix Palladium, we recognize Diwali as the festival of virtues and lights; hence, we bring forth a delightful experience for the shoppers that resonates with the initiative. We truly want everyone to have an experience that they can cherish. On this larger-than-life festival, we want to create an atmosphere filled with festivities and joy! Phoenix Palladium has always been a one-stop destination for all shopping needs and this festive season too, we make sure that one gets everything at a single stop from jewellery to clothes to accessories and even a lavish dining experience. ” Ms. Rashmi Sen, CEO of Phoenix Palladium, mentioned.
Also, Phoenix Palladium, a unique combination of retail stores and entertainment venues, is the largest food hub in South Mumbai. The food hub has tons of unconventional flavours and dishes to end your shopping spree on a savoury note. Phoenix Palladium is not just retail therapy; it’s become an exclusive gourmet dining destination for all with an assortment of fast food and fine dining restaurants. Celebrate the festive feasting at its Finest, From traditional Indian cuisines at Ishaara, Punjab Grill, Hitcki, and Dobaraa to your kind of Diwali, your kind of mood, your kind of cuisine. Bayroute, the Pan Asian cuisines at Eight, Foo, PAPAYA. The East Zone at the Phoenix Palladium is the go-to food court of south Mumbai from more than 25+ cuisine options to our very own craft floor with Julius, Eight and Dobaraa and Italian at Caffe Allora. We have a new addition of the all-new Pret a Manger, a British sandwich shop with its first Mall outlet in India, Phoenix Palladium, to our very own beloved Paul café, an authentic European experience with classic cuisine and French delicacies. We have got it all covered for you.
About The Phoenix Mills Limited (PML)
PML (BSE: 503100 | NSE: PHOENIXLTD) is a leading retail mall developer and operator in India and is the pioneer of retail-led, mixed-use developments in India with completed development of over 17.5 million square feet spread across retail, hospitality, Public commercial, and residential asset classes. The company has an operational retail portfolio of approximately 7 million square feet of retail space spread across 9 operational malls in 6 key cities of India. The company is further developing 4malls with over 4 million sq. feet of retail space in 4 gateway cities of India. Besides retail, the company has an operating commercial office portfolio with gross leasable area of approximately 1.3million sq. feet and plans to add approximately 5 million sq. feet of commercial office across existing and under development mixed-use projects going forward.
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