Founded in 2021, the brand is known for skin-friendly and sustainable children's apparel. The investment will fuel marketing, team expansion, and R&D to significantly scale up the business. Kidbea to become a Rs 500 crore brand globally, targets the expanding sustainable kidswear market.
Noida, January 8, 2024: Kidbea, an innovative bamboo-based kids fashion brand, today announced that it has raised $1 million in funding in the Pre-series A round led by early-stage investment firm Venture Catalysts.
The funding round also saw involvement from Agility Ventures and BestVantage Investments, as well as notable figures in the industry such as Sandeep Agarwal and Upasana Agarwal, founders of Droom, Ashok Bahadur, alongside a group of experienced angel investors, and HiroMizushima, a well-known celebrity actor in Japan.
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in creating bamboo plant-based, skin-friendly, and comfortable children's apparel. Kidbea's products effectively tackle issues such as discomfort, skin rashes, and food spillage in newborns by providing GOTS (Global Organic Textile Standard) certified clothing that is environmentally friendly and gentle on children's skin.
Kidbea will use the funding to boost its marketing and branding initiatives, expand its team, and improve operations. Additionally, a strategic portion of the funds will be allocated to research and development and technology to maintain a leading position in the rapidly evolving children's fashion industry.
At present, Kidbea has a presence on all major online platforms and is available in over 30 partnered stores located in premium children's hospitals. Additionally, Kidbea has expanded its global reach to include the UAE, Bahrain, and Australia. The brand's varied product portfolio features over 250 SKUs, encompassing kids' rompers, bodysuits, reusable cloth diapers, soft toys, and accessories.
On the expansion plan and the new funding, Aman Kumar Mahto, Cofounder of Kidbea said, "The funding signifies a major milestone in our journey to turn Kidbea into a Rs 500 crore brand within the next 3 years. This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children's fashion."
On the overall opportunity and growth potential, Founders added that Kidbea posted an impressive 8X revenue growth in FY-23 demonstrating the brand's growing appeal in the burgeoning kidswear segment that is pegged at USD 16.4 billion.
Highlighting the potential within the children's apparel and accessories market, Dr. Apoorva Ranjan Sharma, Cofounder and Managing Director of Venture Catalysts, expressed, "Choosing to invest in Kidbea was an obvious decision for us. With India's daily birth rate exceeding 67,000 children, there is a substantial opportunity for Kidbea to target the market across both metropolitan areas and small towns, driven by the increasing awareness among new parents regarding sustainable and eco-friendly clothing. Kidbea's innovative approach and dedication to quality align with the changing expectations of mindful consumers. We have confidence in Kidbea's potential not only to redefine children's fashion but also to make a significant contribution to the sustainable fashion landscape.”
Striving to evolve into a Rs500 Crores brand within the next three years, Kidbea is on a trajectory of growth. The company's dedication to sustainability and quality, along with the strategic deployment of its recent funding, positions Kidbea to further its expansion and solidify its position as a frontrunner in the global children's fashion industry.
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