Chicco partners with Myntra to accelerate online retail sale

New Delhi, July 16^th, 2020: Chicco, the brand that takes care of multiple needs of babies with innovative offerings in nursing, cosmetics, toys, travel and fashion has tied up with leading e-commerce platform Myntra for fashion range.

Chicco is now ramping up its focus on the digital segment for Indian market to expand its customer’s base. Chicco is now showcasing fabulous fashion collections and trendy accessories on the Myntra platform for customers to directly shop from the comfort of their living room. Chicco is present in the baby personal care category also on Myntra and soon plans to launch footwear range. This seems to be the right time for brands to launch their product range online through specialist e-commerce portals especially when consumers are shifting more towards e-commerce for shopping and other utilities due to the current scenario.

As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion forward and loyal customers across the country, making it the perfect partner for Chicco to spread its footprint online in India. Myntra is also today, a leading destination for kids wear with more than 400 international and domestic brands on its platform.

Mr. Rajesh Vohra, CEO, Artsana India (Chicco) says “We have collaborated with Myntra to give digital experience to our consumers. It’s all the more important in the current situation than ever. The association is very encouraging in terms of the response we have received. The association has helped Chicco fashion range reach our potential consumers throughout the country which was available only in Chicco Exclusive Stores so far.”

Mr. Amar Nagaram, CEO, Myntra, added, “Chicco is a world renowned brand known for its range and quality of baby products, and is also one of the leading brands in India in the segment. Adding the brand to our portfolio has not only strengthened our offering, but also created the ground for millions of parents to shop for quality products for their kids from the safety of their homes. The kids segment as a whole is witnessing strong momentum on our platform at present and we believe this trend will continue to shape the future of the category with more and more shoppers across the country opting for buying online.”

With this, Chicco’s customers don’t have to wait too long to get their favorites from the store, they can get all they need as quick as to tap on the screen.

About Chicco

Chicco is part of a global multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco’s vast experience of over 60 years in the infant world is consolidated in ‘Osservatorio Chicco’ (Baby Research Center) that collaborates with doctors, midwives, pediatricians and parents to understand a baby’s psycho-physical, emotional and social needs to create most efficient products and solutions.  

About Myntra

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play.  An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 3000+ leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Protect your baby from those annoying companions of summers Chicco Anti-mosquito Gel and Spray for babies and children

Not only in the summer, but also in the mild months, rarely do we get any respite from being exposed to different mosquitoes & insects. Climate changes and increase in humidity further increases their spread. Babies and children are all the more unprepared to deal with mosquitoes and hence become easy targets for them.

Hence, parents should keep an anti-mosquito repellent that is especially formulated for babies and children always handy in such times. Reason is that especially in case of children, the bites are not only annoying, but they can lead to irritative and allergic reactions with extended and long-lasting skin rashes. Mosquitoes can bring with them all sorts of illnesses such as dengue, chikungunya and malaria; since babies / children can’t fend for themselves, you need to take precautions on how to protect them from mosquito bites.

Two of the main preventive tools that the World Health Organization suggests to protect us from mosquitoes are: the control of the environment and the use of repellents. In the case of anti-mosquito repellent, it is important that the formulation is specifically for babies / children.

Chicco, a leading baby care brand comes to the rescue of parents through its offering of Anti-Mosquito Gel and Spray which has been specially formulated for babies / children to protect them against mosquitoes including the ones spreading dengue and chikungunya.

·        It is made up with a natural active ingredient that protects your child delicately and naturally by keeping mosquitoes away both during day and night.

·        Chicco Anti-mosquito Gel and Spray is dermatologically tested on sensitive skin and free from DEET, alcohol and colors which ensures gentle and delicate protection for babies, and children.

Chicco’s Anti-mosquito gel and spray are very practical and helpful to keep in the bag at all times and protect your little one with a quick and effective gesture.

Price Detail - The MRP  of Anti mosquito 50ml gel - Rs 249/-

                       Anti mosquito 100ml gel - Rs 449/-

                       Anti mosquito 100ml spray - Rs 479/-

Website - https://www.chicco.in/

About Artsana

Chicco is part of a global multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco’s vast experience of over 60 years in the infant world is consolidated in ‘Osservatorio Chicco’ (Baby Research Center) that collaborates with doctors, midwives, pediatricians and parents to understand a baby’s psycho-physical, emotional and social needs to create most efficient products and solutions. 

Chicco unveils its first TVC for India market

https://youtu.be/nRFGHBRP654

New Delhi: One of the biggest global baby care brand from Italy, Chicco, has launched its first India TVC series today. The Campaign has two TVCs.

The Brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’. The film in based on the consumer insights that for First-time parents, parenting is amazing but full of anxiety. Chicco makes new-age parents’ experience comfortable and ‘Special’ across the world through its differentiated products made for every occasion.

The second TVC has been coined as ‘Everyday Moments of Care’ to promote the Baby Moments range of baby toiletries. It features a series of real-life situations between the mother, visualized as a doctor, and daughter duo, where the daughter tries to exhort her mother to use Chicco products for her sibling.

On the occasion, Mr. Rajesh Vohra, CEO, Artsana India says, “I am thrilled today to unveil Chicco TVC in India. Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the Globe. To escalate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”

“While developing the brand communication, we maintained the same global appeal and lineage of Chicco. In order to develop a further connect with Indian consumers and keeping their sensitivities in mind, we developed our first Indian communication for baby moments range of baby toiletries. Chicco baby moments has been one of the pioneer in offering parabens free baby toiletries much ahead of competition, it is now important for us to communicate the superiority of Chicco baby moments products and the trust it has gained by parents over the years so that the discerning new-age mothers are able to make better informed choices for their babies.” added Mr. Vohra.

Watch TVC here: https://youtu.be/nRFGHBRP654

In collaboration with Osservatorio Chicco (Chicco Baby Research Centre), Chicco is passionate in designing innovative products as per the specific needs of babies. Consumers can experience the following brand offerings from Chicco:

Baby Apparels and Shoes– Designed in Italy, the apparel range by Chicco is the most distinguished line for infant, babies and toddlers. All apparels are designed for intuitive playfulness; comfort with modern and stylish looks and are made of natural fibers.

Chicco shoes are light in weight, flexible and come with physiological in-sole.  It helps in proper development of the baby’s feet and provides them the maximum comfort.

Baby Travel & Indoor Range- It includes baby carriers, strollers, car seats, walkers, Highchairs to make it easy for parents when it comes to travelling and family-time with the baby. This range has been designed to offer maximum comfort and safety for the baby and convenience for the parents.

All the products under this category go through several tests as per the global quality and safety standards; thus ensure the best quality product offering to the consumer. All the products under this segment can be used for the baby from 0 months onwards.

Nursing range- Chicco Offers wide range of well-researched nursing products related to Breastfeeding, Nursing and infant support pillow, sterilization soothing and weaning.  All the soothing, weaning and breastfeeding products under this category are BPA free.

Baby Toiletries Range- Understanding the need of babies, Chicco offers Baby Moments range of baby toiletries which are clinically tested, hypoallergenic and are free from parabens, dyes, alcohol, SLS, SLES. The range includes products for the bath, skin care, nappy time and sun protection.

Under this category, the brand also offers Baby Oral care range which includes gum gel, tooth brushes and toothpastes. Important to note is that Chicco baby toothpastes are Fluoride free.

Toys Range- It has infant and pre-school toys. All products are designed and developed to give right stimuli for the development of sensory, motor and cognitive skills. It offers distinctive products like First Dreams (musical projection toys), Rattles that are paint free, Sit N Ride, Trikes, Radio control vehicles and licensing toys of Disney, Ducati and Fiat.

Chicco products are available at Exclusive Chicco stores, Baby shops and online portals such as Amazon, First Cry and others. In addition to these, Chicco Nursing & Baby Toiletries range is widely available at Chemists and Super Markets across India.

About Chicco India: Chicco is one of the largest global baby care brands from Italy. Chicco is part of the Italy based multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative product range in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and babies to transform them into safe, simple, and effective solutions.

Chicco unveils Ad Campaign “Mom’s Breastfriends to support working mothers

To empower breastfeeding moms as well as new-age parents, Chicco India , one of the biggest global baby care brand from Italy unveils its Ad Campaign on Social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1^st to August 7^th to support and encourage breastfeeding mothers.

While only a mom can pump and breastfeed her baby, Chicco believes that the journey becomes easier when she gets all the support she can from everyone around her. Through the campaign Chicco not only encourages breastfeeding mothers and her closed ones to make the whole process pleasant and memorable.. Chicco has also planned a contest on social media in which they will be inviting stories from mothers on how their immediate environment and Chicco has given them the necessary support they needed while breastfeeding and the best 3 entries amongst them will be felicitated.

On this occasion, Chicco Osservatorio’ (Chicco’s Baby Research Centre) quotes, “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to 6 months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.”

According to Mr. Rajesh Vohra, CEO, Artsana India, “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”

Chicco offers Natural Feeling range of Breast pumps and other breast-feeding accessories which includes Manual and Electric Breast Pumps, Nipple Shields, Breast Pads and Breast Wipes that empower the mothers to enjoy this special experience of breast feeding for a longer duration with total peace of mind.

Chicco’s Manual Breast pump is a great offering that enables the mother to extract, express and store her milk effectively and with utmost ease with the help of its Exclusive Chicco System. With an ergonomic handle, it provides easy grip along with maximum comfort & less fatigue to mother’s hand.  It has an extra soft silicone cup that gently envelopes the breast.

Chicco Natural Feeling Electric Breast pump offers innovative features like memory function and adjustable expression that helps mothers to extract milk in an effective and delicate way  making it a  wonderful experience.

Chicco Breast Pads offer maximum safety for delicate skin of the breasts by preventing milk from coming into contact with the skin. They are made of anti-bacterial fabric and are Ultra-thin & breathable which makes them comfortable to wear and are invisible under clothing.

Chicco Nipple Shields help to facilitate latching of the baby to the breast when direct breastfeeding is difficult for new mothers. They allow maximum skin to skin contact and are made of soft & fine silicone that ensures an optimal fit.

Chicco Breast Wipes are perfect for cleaning the breasts before and after feeding. They are enriched with Vitamin E & glycerin that nourishes & keeps the skin hydrated and the Prebiotic active offers protection & safety.

About Chicco India:

Chicco is one of the largest global baby care brands from Italy. Chicco is part of the Italy based multinational company,Artsana Group. The brand takes care of multiple needs of babies through its innovative product range in nursing, cosmetics, toys, travel (Strollers, highchairs and car safety seats) and fashion. With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and babies to transform them into safe, simple, and effective solutions.