New Delhi, July 16th, 2020: Chicco, the brand that takes care of multiple needs of babies with innovative offerings in nursing, cosmetics, toys, travel and fashion has tied up with leading e-commerce platform Myntra for fashion range.
Chicco is now ramping up its focus on the digital segment for Indian market to expand its customer’s base. Chicco is now showcasing fabulous fashion collections and trendy accessories on the Myntra platform for customers to directly shop from the comfort of their living room. Chicco is present in the baby personal care category also on Myntra and soon plans to launch footwear range. This seems to be the right time for brands to launch their product range online through specialist e-commerce portals especially when consumers are shifting more towards e-commerce for shopping and other utilities due to the current scenario.
As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion forward and loyal customers across the country, making it the perfect partner for Chicco to spread its footprint online in India. Myntra is also today, a leading destination for kids wear with more than 400 international and domestic brands on its platform.
Mr. Rajesh Vohra, CEO, Artsana India (Chicco) says “We have collaborated with Myntra to give digital experience to our consumers. It’s all the more important in the current situation than ever. The association is very encouraging in terms of the response we have received. The association has helped Chicco fashion range reach our potential consumers throughout the country which was available only in Chicco Exclusive Stores so far.”
Mr. Amar Nagaram, CEO, Myntra, added, “Chicco is a world renowned brand known for its range and quality of baby products, and is also one of the leading brands in India in the segment. Adding the brand to our portfolio has not only strengthened our offering, but also created the ground for millions of parents to shop for quality products for their kids from the safety of their homes. The kids segment as a whole is witnessing strong momentum on our platform at present and we believe this trend will continue to shape the future of the category with more and more shoppers across the country opting for buying online.”
With this, Chicco’s customers don’t have to wait too long to get their favorites from the store, they can get all they need as quick as to tap on the screen.
About Chicco
Chicco is part of a global multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco’s vast experience of over 60 years in the infant world is consolidated in ‘Osservatorio Chicco’ (Baby Research Center) that collaborates with doctors, midwives, pediatricians and parents to understand a baby’s psycho-physical, emotional and social needs to create most efficient products and solutions.
About Myntra
Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 3000+ leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
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