Amway strengthensthe health and fitness community; launches ‘Fit Hai to Hit Hai’ digital sessions

~Promoteshealthy living, fitness, the importance of balanced diet and supplementation through these virtual sessions~ 

July 2020:Keeping fitness at the forefront to encourage healthy living and embracing a healthy lifestyle, Amway India, one of the country’s leading direct selling FMCG companies, launchedits first-ever virtual fitness series ,‘Fit Hai to Hit Hai’.Supportingthe Government of India’s initiative – Fit India Movement,the leading wellness brand continues to promote and spread awareness around healthy living, fitness, the importance of balanced diet and supplementation through various engagement activities. The hour-long session received participation from over 2000 direct sellers and consumers.

Commenting on the initiative, Gursharan Cheema, Senior Vice President, North & South, Amway India, said, “The ongoing pandemic has led to a shift in consumer behavior,with a rise in awareness and appreciation for healthy living and strong immunity,consumers are exploring newer ways to remain fit. As a leading health and wellness brand, we have been at the forefront of promoting healthy living through various activities. We believe fitness is a lifestyle choice and goes beyond just physical. It has led to people becoming more conscious and aware to ensure their overall wellbeing, which is a great shift. In collaboration with our direct sellers, specifically health enthusiasts, we are building communities, bringing people together to engage andexchange knowledge onhealthy living, benefits of a balanced dietalong with the body’s nutritional requirement for its proper functioning.In line with this, we have customized the ‘Fit Hai to Hit Hai’ to build deeper engagement with our direct sellers and consumers. We are ecstatic to see an overwhelming response for both the sessions from our direct sellers and consumers, especially the youth direct sellers.”

After the success of the first session with Apoorva Chikara, an Ultrathon Runner, we organized the second session of the series with an engaging dialogue withCapt. Dharamveer Singh, TEDx speaker, runner, mountaineerand fitness enthusiasts. During the session, Capt. Dharamveer Singh shared his fitness mantras and health tips with the participants. He emphasized on the importance of a balanced nutrition-rich diet and the role of supplementation in helping achieve a healthy living. He highlighted Amway’s Nutrilite range of dietary supplements make for a perfect choice to help optimally meet one’s nutritional requirements for the proper functioning of the body.

The ‘Fit Hai To Hit Hai’ series is aimed at fostering the spirit of community building among its direct sellers and bringing together likeminded individuals who share common passions. These communities act as an important tool to encourage Amway direct sellers to move beyond traditional ways of interaction and bond over shared interests using social media as one of the platforms. Embracing the wave of digitization, Amway has scaled up these initiatives by making them virtual and reaching a larger set of consumers.

Amway’s Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand with a strong legacy of more than 80 years in the plant-based approach to supplementation. The Nutrilite range of dietary supplements are specially created to help urban Indians, who want to stay healthy, but often, unknowingly miss out on their daily requirements of vital nutrients. The products being focused in these sessions are Nutrilite All Plant Protein, Nutrilite Traditional Herbs Range, Nutrilite Omega, Nutrilite Daily, Nutrilite Cal Mag D, amongst others.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[1] direct selling company with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending.  Amway have nearly 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2].

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skin care brand[4]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration. 

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 [1]https://www.directsellingnews.com/dsn-announces-2020-global-100-list/

[2] As per refund policy of Amway

[3] Source: http://www.euromonitor.com/amway-claims

Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data

[4] Source Euromonitor International Limited, Beauty and Personal Care 2019 edition, Premium Skin Care category definition, retail value RSP, 2018 data