Earthypot India Concept Note
Straight
from the hands of master artisans in rural India to your homes, we invite you
to experience India’s breathtaking craft heritage with Earthypot India.
Almost from the moment
of its origin, life began to influence and be influenced by soil. India’s
mutualistic relationship with ‘mati’ (Sanskrit for soil) was essential to the
evolution of some of its most loved and internationally recognised craft practices.
Earthypot India recognises and captures this essence into all its home decor
products as a reflection of the life giving element. The brand not only
exchanges with customers a deep and abiding love for comfortable silhouettes
inspired by the earthiness of soil, it also features a raw organic touch and
feel in its sustainable, handcrafted and all natural products. Our new capsule
collection - Noor - was borne out of soil as the light bringer and life giver
on Earth. With major focus on minimalist designs and flattering cuts, one of
the things that sets Noor apart as the discovery of a historical craft heritage
and its unique perceptions of nature. Earthypot India aspires to cultivate
these distinctive practices that have gone uninterrupted for hundreds—if not
thousands—of years in an inexhaustible spectrum of handicrafts that have only
become more refined over long periods of royal patronage.
These timeless
traditions are at the core of our work at Earthypot India. We work closely with
craftspeople and communities across India who, generation after generation,
safeguard their infinite cultural patrimony. While realising a sense of joy by
cultivating a relationship with our end customers through their painstaking
hardwork and sacrifice toward their heritage.
