Earthypot.

Earthypot India Concept Note

Straight from the hands of master artisans in rural India to your homes, we invite you to experience India’s breathtaking craft heritage with Earthypot India.

Almost from the moment of its origin, life began to influence and be influenced by soil. India’s mutualistic relationship with ‘mati’ (Sanskrit for soil) was essential to the evolution of some of its most loved and internationally recognised craft practices. Earthypot India recognises and captures this essence into all its home decor products as a reflection of the life giving element. The brand not only exchanges with customers a deep and abiding love for comfortable silhouettes inspired by the earthiness of soil, it also features a raw organic touch and feel in its sustainable, handcrafted and all natural products. Our new capsule collection - Noor - was borne out of soil as the light bringer and life giver on Earth. With major focus on minimalist designs and flattering cuts, one of the things that sets Noor apart as the discovery of a historical craft heritage and its unique perceptions of nature. Earthypot India aspires to cultivate these distinctive practices that have gone uninterrupted for hundreds—if not thousands—of years in an inexhaustible spectrum of handicrafts that have only become more refined over long periods of royal patronage.

These timeless traditions are at the core of our work at Earthypot India. We work closely with craftspeople and communities across India who, generation after generation, safeguard their infinite cultural patrimony. While realising a sense of joy by cultivating a relationship with our end customers through their painstaking hardwork and sacrifice toward their heritage.