Marico’s Saffola Fittify Gourmet launches convenient pack sizes of its healthy range of Hi-Protein Soups

Curated by Chef Kunal Kapur, the range offers up to 4X Protein compared to regular powdered soup* and comes in four delicious flavors

Mumbai, 27^th February 2020: Marico’s one-of-a-kind healthy gourmet brand - Saffola Fittify Gourmet has introduced a convenient pack size of its nutritious Hi-Protein Soups that has up to 4X the protein v/s  regular powdered soup*. These one minute instant soups, which are the ideal evening healthy snack, have been crafted by nutritionists and curated by celebrity Chef Kunal Kapur to combine the best of taste with health.

While we strive to stay healthy every day, we try to make small changes in our daily routine especially in what we eat. However, it becomes difficult to stay on track once the snack cravings take over especially in the evenings. Soups essentially make the ultimate evening snack and as the chilly days continue, soups do create a convenient and nourishing option to keep you warm and agile thereby making it the perfect snacking option in the evenings.

In keeping with this understanding, the new range of Saffola Fittify’s Hi-Protein Soups brings together 4 delicious and exotic flavors namely Spanish Tomato, Italian Mix Veg, Mexican Sweet Corn and French Mushroom Garlic that has no added preservatives, no artificial colors, no MSG as well as no animal extracts. This healthy and tasty serving also contains five superfoods – Moringa, Quinoa, Buckwheat, Amaranth and Turmeric adds nutrition to your food and flavor to your life.

Sanjay Mishra - Chief Operating Officer (COO), India Sales & Bangladesh Business, Marico Ltd. further added, “Majority of us start the new year on a healthy note with making healthier choices like exercising to healthy snacking. While there are many options available to snacking, one of the most convenient and nutritious  are soups, that people tend to generally have in the evenings especially when the cravings start. Saffola Fittify is a brand that is designed to seamlessly fit into the consumer’s daily routine and playing on this insight, we have introduced small size packs of our soups range that are convenient for everyone to make especially during that hunger rush. It is not only healthy and nourishing, but also tasty since it comes in a variety of flavors.

*vs powdered soup per serve basis

Description	Saffola Fittify Gourmet Hi-Protein Soup
Flavor	Spanish Tomato	Italian Mix Veg	Mexican Sweet Corn	French Mushroom Garlic
Protein	5.1g	5.6g	5.6g	6.0g
Fiber	1.4g	1.7g	1.3g	1.5g
Energy	98Kcal	96Kcal	96Kcal	98Kcal
Highlights	-Up to 4X Protein vs Regular Soup* -With 5 Plant-Based Superfoods -No added preservatives, no artificial colors, no MSG, no animal extracts *vs Powdered Soup Per serve basis
Single Small Unit - grammage	24g
Single Small Unit – price	Rs. 49/-
Offer: Buy 2 get 1 Free* *Limited Period Offer Valid in Select Cities & Outlets till stock lasts. Packs without this offer also available

About Marico Limited

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the global beauty and wellness space. During 2018-19, Marico recorded a turnover of about INR 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa. 

Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advanced, Saffola, Saffola FITTIFY Gourmet, Coco Soul, Hair & Care, Nihar Naturals, Livon, Set Wet, Set Wet Studio X, True Roots, Kaya Youth O2, Mediker and Revive. The international consumer products portfolio contributes to about 22% of the Group’s revenue, with brands like Parachute, Parachute Advanced, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Secure, Thuan Phat and Isoplus.