Marico’s Saffola Fittify Gourmet launches convenient pack sizes of its healthy range of Hi-Protein Soups

Curated by Chef Kunal Kapur, the range offers up to 4X Protein compared to regular powdered soup* and comes in four delicious flavors

Mumbai, 27^th February 2020: Marico’s one-of-a-kind healthy gourmet brand - Saffola Fittify Gourmet has introduced a convenient pack size of its nutritious Hi-Protein Soups that has up to 4X the protein v/s  regular powdered soup*. These one minute instant soups, which are the ideal evening healthy snack, have been crafted by nutritionists and curated by celebrity Chef Kunal Kapur to combine the best of taste with health.

While we strive to stay healthy every day, we try to make small changes in our daily routine especially in what we eat. However, it becomes difficult to stay on track once the snack cravings take over especially in the evenings. Soups essentially make the ultimate evening snack and as the chilly days continue, soups do create a convenient and nourishing option to keep you warm and agile thereby making it the perfect snacking option in the evenings.

In keeping with this understanding, the new range of Saffola Fittify’s Hi-Protein Soups brings together 4 delicious and exotic flavors namely Spanish Tomato, Italian Mix Veg, Mexican Sweet Corn and French Mushroom Garlic that has no added preservatives, no artificial colors, no MSG as well as no animal extracts. This healthy and tasty serving also contains five superfoods – Moringa, Quinoa, Buckwheat, Amaranth and Turmeric adds nutrition to your food and flavor to your life.

Sanjay Mishra - Chief Operating Officer (COO), India Sales & Bangladesh Business, Marico Ltd. further added, “Majority of us start the new year on a healthy note with making healthier choices like exercising to healthy snacking. While there are many options available to snacking, one of the most convenient and nutritious  are soups, that people tend to generally have in the evenings especially when the cravings start. Saffola Fittify is a brand that is designed to seamlessly fit into the consumer’s daily routine and playing on this insight, we have introduced small size packs of our soups range that are convenient for everyone to make especially during that hunger rush. It is not only healthy and nourishing, but also tasty since it comes in a variety of flavors.

*vs powdered soup per serve basis

Description	Saffola Fittify Gourmet Hi-Protein Soup
Flavor	Spanish Tomato	Italian Mix Veg	Mexican Sweet Corn	French Mushroom Garlic
Protein	5.1g	5.6g	5.6g	6.0g
Fiber	1.4g	1.7g	1.3g	1.5g
Energy	98Kcal	96Kcal	96Kcal	98Kcal
Highlights	-Up to 4X Protein vs Regular Soup* -With 5 Plant-Based Superfoods -No added preservatives, no artificial colors, no MSG, no animal extracts *vs Powdered Soup Per serve basis
Single Small Unit - grammage	24g
Single Small Unit – price	Rs. 49/-
Offer: Buy 2 get 1 Free* *Limited Period Offer Valid in Select Cities & Outlets till stock lasts. Packs without this offer also available

About Marico Limited

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the global beauty and wellness space. During 2018-19, Marico recorded a turnover of about INR 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa. 

Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advanced, Saffola, Saffola FITTIFY Gourmet, Coco Soul, Hair & Care, Nihar Naturals, Livon, Set Wet, Set Wet Studio X, True Roots, Kaya Youth O2, Mediker and Revive. The international consumer products portfolio contributes to about 22% of the Group’s revenue, with brands like Parachute, Parachute Advanced, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Secure, Thuan Phat and Isoplus. 

Marico’s Coco Soul introduces preservative-free Coconut Spreads made from 100% natural ingredients

~Voted Product of the Year 2019~ 

National, October 23^rd, 2019: Marico’s Cold Pressed Virgin Coconut Oil brand Coco Soul that forayed into the organic variants space with the launch of Cold Pressed Virgin Coconut Oils last year, recently extended the product portfolio with a range of Coconut Spreads under their vegan gourmet food range. The brand has introduced two indulgent flavors in the range – Original and Cacao.

The spreads are made with 100% natural ingredients and are preservative-free making it a healthy choice for the health-conscious, seeking a rich, creamy and indulgent taste. Made from handpicked, high-grade coconuts, the spreads contain no added preservatives or stabilizers to bind the ingredients, concocted using only the core ingredients which include coconut milk and coconut syrup. The brand has used the superfood coconut to create an exciting format in the form of Coconut Spreads, which can be best enjoyed with bread, paranthas and as a co-ingredient in desserts.

The Coco Soul Coconut Spreads are a new entrant in the spreads category and under the Table Spreads Category has already been voted the prestigious Product of the Year 2019 certification under the category, Table Spreads.

The variants are priced at INR 349 for a 265g Jar. One can purchase Coco Soul coconut Spreads at leading retail stores such as Godrej Nature’s Basket and TESCO across Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad and Chennai. It is also available online on Amazon and Flipkart.

Marico’s SaffolaFittify Gourmet takes health up a notch!

˜Launches a range of superbeverages -Superfood Moringa Green Tea & Green Coffee˜

April 16, 2019, Mumbai: Continuing  its endeavor of buildingan authentic healthy gourmet portfolio, Marico Limited, one of India’s leading FMCG companies has launched a range of super beverages as part of the SaffolaFittify Gourmet offering. The new addition includesSuperfood Moringa Green Tea and Green Coffee Instant Beverage Mix - with antioxidant benefits, in an array of delicious flavours, this range has been carefully crafted by nutritionists and curated by celebrity Chef Kunal Kapur to combine the best of taste and health for a slimmer fitter life.

The‘Superfood Moringa Green Tea’bringstogether the antioxidants benefits of green tea with the superfood moringa thereby creating a nutrition powerhouse and giving consumers a healthier green tea. Adding more nutrition to one’s food and flavor to one’s life, this range of USDA organic superfood moringagreen teasboosts immunity, aids weight management and helps regulate metabolism, giving an individual nothing short of a gourmet product.

Coming up to par with green tea and also considered as the next big health elixir, SaffolaFITTIFYGourmet has launched the ‘Green Coffee Instant Beverage Mix’ that not only aids weight management but also regulate blood sugar and metabolism. Unlike regular coffee, SaffolaFITTIFYGreen Coffee is not roasted thus allowing it to retain the natural nutrition prevalent in coffee beans. The product has 3X more antioxidant power than regular coffee, making it a naturally healthy alternative.

Available across the top metros in modern trade outlets such as Godrej Nature’s Basket, Foodhall and Star Bazaar stores across Mumbai, Delhi NCR, Pune, Hyderabad and Bangalore and e-commerce portals such as Amazon, Flipkart and Big Basket, consumers can purchase ‘Superfood Moringa Green Tea’ at INR 220 (37.5g) for 15 servings while Green Coffee Instant Beverage Mix at INR 260 (30g) for 15 servings.

Description	Superfood Moringa Green Tea’	Green Coffee Instant Beverage Mix
Flavor	Classic (Green tea + Moringa)	Classic Strong
	Moroccan Mint	Lemon Mint
	Royal Kahwa	Lemongrass Lavender
	Honey Lemon	Ginger Basil
	Lemongrass	Classic
	Jasmine
Per serving	2.5g	2g
Nutritional Information	Energy (kcal)– 0	Energy (kcal) - 7
	Protein (g) - <0.1	Protein (g) - 0.1
	Fat (g)– 0	Fat (g) - <0.1
	Carbohydrates (g)– 0	Carbohydrates (g) - 1.6
	Of which Sugar (g)– 0	Added Sugar (g) - 0
		Dietary Fiber (g) - 0.1
		Chlorogenic Acid (mg) - 300
Highlights	Helps Support Immunity Helps Regulate Metabolism Aids Weight Management Certified USDA Organic	Regulates blood sugar Regulates metabolism & Aid weight management

About Marico Limited:

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products Group, in the global beauty and wellness space. During 2017-18, Marico recorded a turnover of INR 63 billion (USD 982 Million) through its products sold in India and chosen markets in Asia and Africa.

Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The International business contributes to about 22% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.

Marico’s focus on delivering sustainable business and earnings growth has so far resulted in a healthy shareholder return of 26% CAGR since listing in 1996.