Mondelez India redefines its candy might with yet another innovation, Cadbury Choclairs Gold Coffee

A few words on the launch from Inderpreet Singh, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India - https://www.youtube.com/watch?v=u8C2atiI7f4&feature=youtu.be 

INDIA – July 23, 2020 – Cadbury Choclairs Gold, the quintessential centre filled éclair candy of India launched the all-new indulgent variant Cadbury Choclairs Gold Coffee. This latest innovation is the brand’s first-ever foray into flavourism bringing together the signature Cadbury taste and the essence of real medium Arabica Coffee powder to offer its consumers #CoffeeKaMeethaBomb. With consumers being home-bound and looking for unique eat experiences, Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at home sweet consumption portfolio which will be driven at the back of large pack sales in emerging channels.

Commenting on this exciting new launch, Inderpreet Singh, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India, said, “The journey of Cadbury Choclairs Gold has been anchored on the bedrock of a strong brand foundation of being the go-to small treat for consumers steeped in the heritage of taste and love that is Cadbury. Cadbury Choclairs Gold Coffee is our first foray into flavourism to help our consumers indulge with yet another sweet treat in the comfort of their homes. With the irresistible combination of coffee and chocolate at its heart, we are confident that this innovation will further consolidate our position in the in-home snacking segment while making the consumer's experience with the brand much more enjoyable.”

Ever since its launch in 1971, Cadbury Choclairs or Cadbury Eclairs as it was then known as - has led the category in defining the gold standard for consumers by offering the perfect Cadbury taste in the Éclair candy format. The premium variant, Cadbury Choclairs Gold was launched in 2015 at Rs 2 per unit out of the same strategic imperative. It has been since strengthening the company’s relevance on key occasions like birthdays and by focussing on emerging channels. With the launch of the newest innovation Cadbury Choclairs Gold Coffee, the company aims to further strengthen their foothold in the market by providing consumers with yet another delicious treat to snack on.

Priced at Rs. 116 for a pack of 60 units and Rs. 200 for a pack of 115 units, Cadbury Choclairs Gold Coffee is available at all Modern Trade, Traditional Trade and E-Commerce platforms.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita, and LU iscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ or Dirk Van de Put at https://twitter.com/dirkvandeput

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.

Mondelez India forays into Cakes category, with the launch of Cadbury Chocobakes Choc Layered Cakes

INDIA – June 30, 2020– Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies. With this launch, the company is bringing together power of their global baking expertise and the much-loved chocolatey Cadbury taste. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.

Commenting on the launch, Deepak Iyer, President – India, Mondelez International, said “We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar.  Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”  

“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added

Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, added, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment.  We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”

With a vision specific to the category, Mondelez India aims to ‘introduce delicious, consumer-relevant products’ aligned to the daily consumption occasions by not only providing newer eat experiences, but also empowering consumers to snack right. After the successful launch of Cadbury Chocobakes Choc-filled Cookies, the launch of Cadbury Chocobakes Choc Layered Cakes is a concerted effort towards solidifying the company's resilient grip in the Chocobakery sub-category of the Indian market, at the back of its consistent innovative drive and marketing excellence.

The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs. 10 for a single pack (21 gms) and Rs. 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.

Mondelez India and Hindustan Unilever Partner to Launch Two New Premium Frozen Desserts: Gems Burst & Oreo and Cream

INDIA – April 15, 2019 – Mondelez India today announced the partnership with Hindustan Unilever Limited. (HUL), bringing together, the world’s leading cookie brand Cadbury Oreo and the iconic Cadbury Gems in a perfect mix of HUL’s Kwality Walls frozen dessert range. This perfectly timed innovation for summers; Kwality Walls Gems Burst & Oreo and Cream are premium frozen desserts designed to tantalize the taste buds, beat the heat and rejuvenate.

With this partnership, Mondelez India intends to accelerate the growth momentum and focus on agile innovations to stay ahead of the ever-changing consumer demands. This stellar combination of the creaminess of Kwality Walls cream and the crunch of Oreo and Gems respectively is all set to entice the consumers of today who are constantly looking for newer eat experiences.

Commenting on the partnership, Anil Viswanathan, Director - Marketing (Chocolates) said, “As the market leaders in chocolates and strong challengers in biscuits, we have the onus to constantly and consciously explore snacking adjacencies that extend consumer love beyond the product; and help us innovate with evolving consumer tastes. We are extremely delighted to partner with HUL to bring out two exciting new innovations of our much-loved brands - Cadbury Gems and Oreo.”

Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said “Cornetto Oreo received immense consumer adulation last year, which demanded that we keep this special bond ignited and launch these two new innovations. We want to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. These initiatives will increase consumer relevance in a changing food landscape, helping us grow ahead and strengthen our position as a leading snacking giant”

On the association, Himanshu Kanwar, General Manager –Ice-creams, HUL added, “Kwality Wall’s and Mondelez India operate in complimentary product categories with some of the most iconic brands. The association unlocks massive opportunities for creating value for both businesses by bringing new, premium offerings to market. It also expands the consumer base for all the brands involved by cross-leveraging their individual strengths. When we launched Cornetto Oreo, it brought Oreo lovers to Cornetto, and equally provided the experience of Oreo to millions of Cornetto consumers across the country.”

The range is available at all major stores across India at INR 249 for Oreo and Cream tub & INR 25 for Gems Burst cup.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition a Global Technical Centre in Maharashtra and a vast distribution network across the country.

Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.

About Hindustan Unilever Ltd (HUL)

 Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.