Commenting on the partnership, Anil Viswanathan, Director - Marketing (Chocolates) said, “As the market leaders in chocolates and strong challengers in biscuits, we have the onus to constantly and consciously explore snacking adjacencies that extend consumer love beyond the product; and help us innovate with evolving consumer tastes. We are extremely delighted to partner with HUL to bring out two exciting new innovations of our much-loved brands - Cadbury Gems and Oreo.”
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said “Cornetto Oreo received immense consumer adulation last year, which demanded that we keep this special bond ignited and launch these two new innovations. We want to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. These initiatives will increase consumer relevance in a changing food landscape, helping us grow ahead and strengthen our position as a leading snacking giant”
On the association, Himanshu Kanwar, General Manager –Ice-creams, HUL added, “Kwality Wall’s and Mondelez India operate in complimentary product categories with some of the most iconic brands. The association unlocks massive opportunities for creating value for both businesses by bringing new, premium offerings to market. It also expands the consumer base for all the brands involved by cross-leveraging their individual strengths. When we launched Cornetto Oreo, it brought Oreo lovers to Cornetto, and equally provided the experience of Oreo to millions of Cornetto consumers across the country.”
The range is available at all major stores across India at INR 249 for Oreo and Cream tub & INR 25 for Gems Burst cup.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition a Global Technical Centre in Maharashtra and a vast distribution network across the country.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.
About Hindustan Unilever Ltd (HUL)
Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
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