Knock Knock! It’s Vir Das on TikTok

Stand-up comedian, actor, musician and versatile performer, Vir Das recently made his debut on TikTok, the world’s leading destination for short format videos. From sharing dog videos to capturing light moments from his daily routine with a twist, the stand-up comedian can have you in splits with his content on the platform.

He recently also shared a song titled ‘Coronavirus Blues,’ available on TikTok, encouraging listeners to cancel their plans and be at home to stay safe.

On being a part of the TikTok family, Vir Das said: "Social media platforms have become a great way of connecting with your followers and TikTok surely makes it fun. With so many new hashtags and challenges coming out every week, there's always something new to do. I also love the music library it has as pairing the right track with the right visuals can make for a funny video. I'm looking forward to trying out new features and creating fun content on TikTok that will surely keep my followers entertained." 

Vir Das will be using TikTok to engage with his audience by creating fun and entertaining content and by giving a sneak peak into his day-to-day life. Vir Das’ video memes are popular with many and TikTok users are also actively taking up video memes, as the newest form of creative expression, to engage and share their quirky side with their followers.

Popular celebrities such as Govinda, Deepika Padukone, Varun Dhawan, Kajol, Shilpa Shetty Kundra, Anupam Kher, Madhuri Dixit Nene, Riteish Deshkmukh, Sidharth Malhotra, Jacqueline Fernandez and Rajpal Yadav along with comedians such as Tanmay Bhatt, Kenny Sebastian, Kanan Gill and Kaneez Surka are also using TikTok to stay in touch with their fans by sharing their personal and fun moments.

TikTok is the world’s most popular destination for creating and sharing short-form mobile videos. TikTok’s mission is to inspire creativity and bring joy.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

A.R. Rahman on TikTok | When you get to beat-box Rahman style on TikTok

TikTok regarding the A.R. Rahman joining TikTok and how he is collaborating with leading creators on the platform.  

TikTok allows artists and creators the freedom to connect, collaborate, and make content that everyone can enjoy. Additionally, it is an engaging, entertaining content platform for artists to find a vast audience and build momentum. Emerging musicians are using the platform to spark a career and making efforts to get their music reach the ears of potential fans.

One such music creator, born on TikTok, happens to be the first beat boxer from Gujarat. Jesus Mehta,  started learning beatboxing because his mother told him there was not enough space for a drum set in their Surat home. He practiced on his way to college while riding his bike  and posted his creations on TikTok. Today, while he has an engineering degree, Mehta wants to pursue a career in music, his first love, and the No.1 reason for this are his 954.7k growing fans on TikTok. 

To create an epic experience for TikTok born artist, the platform  planned s surprise meeting for him with his idol; A. R. Rahman. The 24year old beat-boxer had the opportunity to jam with Grammy Award winner A.R. Rahman and also interact with him.  Check out their video here: https://vm.tiktok.com/pMc4qY/

#kuttistory trending on TikTok

TikTok- world’s leading short-video creation platform. 

TikTok has become a platform where users discover music from across genres and languages. From Hindi to Tamil, indie to electronic, a lot of songs go viral because of TikTok. Most recently, ‘Kutti Story’ song from a highly anticipated Tamil movie ‘Master’ has become popular across the country. The hashtag #kuttistory has already garnered 286 million views on the platform.

The song is a composition of a brilliant South Indian singer and composer Anirudh Ravichander.

TikTok is the world’s most popular destination for creating and sharing short-form mobile videos. Millions of users around the world access TikTok’s vast music library at their fingertips to help them make innovative, fun and quirky videos. Coupled with thousands of stickers, filters and features available, it fuels TikTok’s mission to inspire creativity and bring joy.

Check out the videos doing rounds on #kuttistory on TikTok.

(L-R: Anirudh Ravichander, Subu, Akshay Partha, Rishi Bharathy, Mohamed Thoufiq, Chinepaiyen)

Meet the inspiring women creators on TikTok

Women play an integral role in our lives. They take up challenging roles and are pillars of strength for many. With their inspiring spirit, they also become our motivational drivers, counsellors, dependable figures and so much more than they get credit for. 

TikTok, the world’s leading destination for short format videos, acknowledges the inspiring women who are changing the face of society with their work and passion. In line with this, on International Women’s Day, TikTok launched its campaign #WhyJustADay to celebrate and honour the woman spirit every day. The in-app campaign’s aim was to spark a conversation about positivity and inspiration, inviting users to share their personal stories. In addition to this, Breakthrough India, a women’s rights organization that champions the cause of gender equality joined TikTok to amplify the message through powerful and engaging videos. 

TikTok has also become a platform for women to showcase their talent by sharing creative and inspiring videos with the 200 million strong user community. Let’s look at some of the top women creators who are redefining womanhood with one TikTok video at a time:

• Gunjan Taneja - Gunjan started her career as an engineer and has worked with top companies but the passion to share her ‘fat to fit’ story with masses brought her to TikTok. With 3.2 million followers, she follows her passion of being a woman fitness creator and aspires to motivate, influence and encourage people to follow a fit and healthy lifestyle.

• Geet - After losing her mobility at the age of 10, Geet continues to be a strong, motivated and passionate woman. She always wanted to set an example and continues to inspire others with her NGO work. She did that with TikTok and her 8 million followers, as she found it to be a powerful tool that helped her reach out and express herself to a wider audience.

• Shivani Kapila - A former Human Resource Executive, Shivani Kapila is a popular TikTok creator from Surat, Gujarat. She is well known for her vine videos and superb comic timing. She regularly posts videos with her mother-in-law, inspiring daughters-in-law all over giving her mother-in-law an identity of her own. With 8.8 million followers on TikTok, she has also motivated users to be responsible citizens. 
• Nagma Mirajkar- Nagma broke societal stereotypes to become TikTok’s one of the most popular and loved creator. Her road to success has inspired millions of hearts and has garnered a following of 13 million on the platform. 

Swati Sharma and Moni Kundu-  They are the mothers who create interesting and meaningful videos with their sons and have now become popular among the masses. They are strong examples of how mothers can also successfully follow their passion. Swati Sharma and Moni kundu enjoy a following of 4.3 million and 4 million on TikTok respectively.  

BTS debuts the new album title track “ON” exclusively on TikTok

• This is the first time BTS has pre-released 30 seconds of the title track of MAP OF THE SOUL:7

• The title track "ON" will be available to TikTok users worldwide on February 20

February 20th, New Delhi - TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy, will exclusively pre-release a clip of the title song “ON” from BTS’ highly anticipated new album ‘MAP OF THE SOUL: 7’.

Users will be able to enjoy the new song “ON” 12 hours ahead of the official release of the album, which will be exclusively available through TikTok. Worldwide BTS fans will not only be the first to enjoy a 30-second clip of the song but also create their TikTok videos with the music.

BTS officially joined TikTok on September 25, 2019, and soon claimed the world record for fastest time to reach one million followers, achieving a record time of 3 hours and 31 minutes. In the same week, TikTok also launched the band member j-hope’s ‘Chicken Noodle Soup’ challenge in more than 40 countries and regions, reaching over 480 million views.

BTS is among a long line of renowned artists and entertainment stars who join the platform to share their creativity and joy along with hundreds of millions of users worldwide. At the 2020 Grammys Award on January 26, BTS became the first Korean boy band on stage. 

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok community celebrates cinematic occasions creatively

• #Marjaavaan launched to build user engagement and awareness around the upcoming Bollywood movie “Marjaavaan’ has garnered over 130 million views on the platform
• #Odhani from Made in China garnered more than 150 million views

India, November 8, 2019: TikTok, world’s leading destination for short-format video content has been collaborating with leading studios and production houses to provide its users with exciting opportunities to create creative content around the upcoming movies. Films such as Marjaavaan and Bala have explored creative ways to engage with TikTok’s diverse 200 million user community to connect with their audiences across the deepest pockets of the country. Past releases such as Made in China and The Sky is Pink also came forward with exciting campaigns that resonated very well with the audience and gauged great user response and engagement.

The upcoming movie, Marjaavaan which boasts of a stellar cast including Riteish Deshmukh, Siddharth Malhotra and Tara Sutaria, has also been steadily gaining popularity on the platform. #Marjaavaan has clocked over 130 million views on TikTok with creators posting their videos performing on the melodious title track song, “Thodi Jagha de de Mujhe”, sung by versatile singer, Arijit Singh.    

Odhani, the first single from the movie ‘Made In China’ was released on TikTok which brought fun and zest to the festive mood. The #Odhani challenge garnered over 150 million views with creators grooving on the song and posting their own versions with the starcast of the movie. Keeping in mind the theme of the film, another hashtag #IndiaKaJugaad was launched which amassed more than 30 million views on TikTok. 

The most recent #DontBeShyAgain launched for the much awaited movie, Bala, became an instant hit on the platform, garnering over 200 million views within the first few days of the launch. TikTok designed a quirky ’bald’ filter, one of the key elements of the movie, especially for the TikTok users to create and share videos with the starcast of the film! The renowned actress Yami Gautam, who is playing the character of a popular TikTok creator in the movie, also created a secret TikTok account to prepare for her role.

(Left to Right) Popular Creators taking various challenges: Riteish Deshmukh, Avi Vinay, Adil Khan and Faizal Siddqui )

Join TikTok and be part of its vibrant community of talented users by participating in creative in-app campaigns and initiatives. 

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. 

www.tiktok.com

Top 10 Songs that were trending on TikTok during this Festive Season

• Six songs out of the top 10 songs are by independent artists (8 Parche, Pachtaoge, Lehanga , Bijli Ki Taar , Dil Mera Blast and Wah Wai Wahh), were also widely popular on the platform
• The trending songs on TikTok are from leading Bollywood artists like A.R. Rahman, Arijit Singh, Ayushmann Khurrana to independent artists like Darshan Raval, SukhE and Jass Manak

India, November 07, 2019: This festive season, TikTok, the world’s leading short-video platform, saw a number of high-spirited songs from across languages trending on the platform during the festive month of October, 2019. While Bollywood reigned the charts on TikTok, popular hits from independent artists, Tollywood, Bhollywood, including remixes of older songs also trended in the top 30 songs during this festive season.

“Music has always been an integral part of TikTok. It is  heartening to see how our unique music discovery platform has empowered newer independent artists to showcase their talent globally. It is an exciting platform for emerging artists to gain exposure and break through a wide and varied audience. This festive season, independent music has seen an edge by dominating the top 10 TikTok charts. TikTok has now become a go-to-platform for both artists and music lovers.”added, Hari Nair, Head of Digital Music, TikTok India. 

Popular celebrities and creators including Akriti Kakkar, Arishfa Khan and Mrunal Panchal joined the festivities  

TikTok is an exciting destination to discover and enjoy music. Six songs out of the top 10 songs created by independent artists (8 Parche, Pachtaoge, Lehanga 2, Bijli Ki Taar 2, Dil Mera Blast and Wah Wai Wahh) were also widely popular on the platform.

Hindi and Punjabi songs topped the charts on the platform, including songs like ‘Happy Diwali’, followed by the love ballad ‘Ik Mulaqaat’.  Additionally, the platform also witnessed an increasing trend of regional songs going viral including well-known Bhojpuri song ‘4G Ka Jamana’, Tamil and Telugu songs songs ‘Othaiyadi Pathayila’, ‘Verithanam’, ‘Muddabanthi’ and ‘Hoyna Hoyna’ and Malayalam song ‘Kudukku 2’ during the festivities. 

Some of these songs, along with the #TikTokDiwali, gave an impetus to users to make their personalized and quirky Diwali greetings via song and dance using the special filters and stickers to wish their family and friends. Join TikTok and be part of its vibrant community of talented users by participating in creative in-app campaigns and initiatives while discovering music.

Top 10 songs that trended overall

Song Name	Artist Name	Language	Number of times used in videos
Happy Diwali	Vaishali, Surthi, Diva, Suraj, Aparna	Hindi	Over 2 million
Ik Mulaqaat	Ayushman Khurana	Hindi	Over 1.5 million
8 Parche	Baani Sandhu	Punjabi	Over 1.3 million
Pachtaoge	Arijit Singh	Hindi	Approx. 1 million
Lehanga	Jass Manak	Punjabi	Over 0.5 million
Bijli ki Taar	Tony Kakkar	Hindi	Approx. 0.5 million
Dil Mera Blast	Darshan Raval	Hindi	Over 0.4 million
Wah Wai Wahh	Sukh-E Muzical Doctorz, Neha Kakkar	Punjabi	Approx. 0.4 million
Teri Ban Jaungi Reprise Tulsi Kumar Version 2	Tulsi Kumar	Hindi	Over 0.3 million
O Saki Saki	Neha Kakkar	Hindi	Over 0.3 million

About TikTok:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

www.tiktok.com

TikTok Launches #CNSchallenge in 40+ Countries and Regions Globally with the release of BTS j-hope’s new music

• TikTok launches BTS j-hope’s ‘Chicken Noodle Soup’ challenge in more than 40 countries and regions including U.S., U.K.  France and India
• BTS to create an official account on TikTok to interact with fans in India and all over the world

India, September 27th, 2019: To usher in the reveal of BTS j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ today, TikTok, the world’s leading short video platform_, launches #CNSchallenge, its latest global in-app challenge in over 40 countries and regions including the U.S., France and India. 

#CNSchallenge, whose name takes inspiration from the abbreviation of j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’, invites TikTok users to dance to the beat of the song’s catchy chorus. Other BTS members will also be uploading their own videos.

TikTok users can participate in this challenge in over 40 countries and regions globally, including the U.S., U.K., France and India from September 27 to October 4 (in Korea time) by creative videos to the tune of ‘Chicken Noodle Soup (feat. Becky G)’ with the hashtag ‘#CNSchallenge’.

The ‘#CNSchallenge’ challenge is the second official collaboration between BTS and TikTok, with the first one being the ‘IDOL Challenge’ that took place last year. This in-app challenge aims to deliver j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ to the world in a new way on TikTok, which has ranked No. 1 in the number of worldwide downloads on the App Store last August (as per Sensor Tower, non-game category)

BTS has officially joined TikTok on the 25th, prior to the launch of the upcoming challenge. The account has gained more than 2M followers and 4M likes within 13 hours of opening, proving BTS’ global fame. Followed by the first video that celebrates the opening of their official TikTok account, BTS will be using this channel to engage with their fans across the globe. 

[TikTok account: http://vt.tiktok.com/dhTVcx/ ]

j-hope is set to reveal his collaboration with Becky G ‘Chicken Noodle Soup (feat. Becky G)’ on September 27 at 6PM KST, accompanied with a music video, for free.

Download or open the TikTok app now to show your moves through #CNSchallenge. 

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene”, is a South Korean boyband that is capturing the hearts of millions of fans globally. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Gaining recognition from their authentic, self-produced music and top-notch performances to the way they interact with their fans, the band is well on their way to becoming a global icon since they debuted in June 2013. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, BTS has mobilized millions of fans across the world (named ARMY), topped prominent music charts, sold out worldwide tours including stadiums and have been recognized with numerous prestigious awards like the Billboard Music Awards and American Music Awards.