How venturing into world of short videos with VMate changed Jharkhand’s Nandita Srivastava’s life

It is widely believed that one needs to have a toned physique to click in the entertainment world, but there have been some very popular actors/entertainers who have made it big in the tinsel town despite having a plus-sized body, thereby paving the way of success for others like Nandita Srivastava, an avid dancer and aspiring actor who has taken her first step towards success with trending short video app VMate.

Nandita hails from small town of Chaibasa, the land of Jharkhand’s folk hero Birsa Munda and a mining hub, and she rarely got a right platform to showcase her various talents during her growing up days. However, things began to take a turn when she moved to Jamshedpur after marriage. The first major opportunity that came her way was participating in a popular dance reality show, ‘Dance India Dance Super Moms’. However, she could not make it beyond top 40 and the performer within went dormant. Years passed by and Nandita satiated her creative self by choreographing performances of children in some schools and society clubs. It was during this period that Nandita got introduced to the world of VMate, one of the most downloaded social media apps worldwide.

She began posting her acting and dancing videos and discovered that they were well received on the app. This new-found acceptance acted as an encouragement for Nandita who made it a point to keep posting videos on VMate amid the hustle and bustle of household. Within a short span, she bagged ‘top creator’ badge and made it to the list of VMate’s top 15 creators. Though her husband and 10-year-old son were supportive of this new avenue, her in-laws and other relatives weren’t very pleased with the idea. But thanks to Nandita’s consistent efforts, she went on to be adjudged the winner of VMate #GharBaitheBanoLakhpati bumper prize of Rs 5 lakh. And this milestone changed the perceptions of everyone around.

In her own words, “When I started making videos, my in-laws did not like it much but they never stopped me from doing it. Winning this award has changed their perspective completely. Those who mocked me for being overweight are now lining up to congratulate.” She added, “This is like a dream and I still don't believe I have won so much money. I took time out of my daily chores and made the videos. In fact, this is a second life for me.”

Link: https://www.youtube.com/watch?v=76R8VtGDhzc

The prize money, which Nandita calls a “life changing amount” got even more special as the one choosing her video for the bumper prize was none other than her role model and popular television personality Bharti Singh. The star comedian was in fact the one who called up Nandita personally and broke the news of her winning the bumper prize.

Playing a significant role in Nandita’s soaring popularity is her portrayal of ‘Kokilaben’, a character played originally by TV actor Rupal Patel in one of the most popular Indian television series in recent times. Referring to the inspiration she drew from the fictional character, Nandita said, “I like her 'dabangg' style. The character is very cultured and at the same time very strong. The different facets of Kokilaben make the character extremely appealing. Our physique matches too.”

Short video platforms such as VMate have transformed several lives and provided an easily accessible platform to the common man to showcase their talent for the world to see. Attributing her success to VMate, Nandita said, “I am an overweight person and I am fond of making comedy videos. Thanks to VMate, now people have accepted me the way I am and they love my talent.” Notably, VMate has a Rs 100 crore creator fund to support its creators, making it a platform where creators can earn money by shooting videos.

It was special moment for her to know through her Mumbai-based sister that her videos were touching lives in ways she had never imagined.

“My sister, who is stuck in Mumbai due to lockdown, called me and said that her neighbours told her that they watch my videos and keep laughing. They said that my videos were their dose of entertainment and that they waited to them each day…it made me really happy and proud of myself,” says Nandita.

Nandita’s message to other fellow video creators and aspiring actors is simple but meaningful – “keep working hard and be positive in your acts and life”.

How creators on short video app VMate are helping others deprived of food due to corona lockdown

The ongoing war against COVID-19 or Coronavirus pandemic, which has gripped at least 185 countries across the world, still seems far from over. Though the three-week countrywide lockdown in India declared by Prime Minister Narendra Modi on March 24 is nearing completion, speculations are rife on its extension, based on the opinions of state governments and experts. The impact of the virus outbreak and the lockdown has certainly been felt by one and all, but it has been most apparent among those who have been deprived of their livelihood and bare essentials. Along with government authorities and officials, several people have extended a helping hand in their individual capacity too, ensuring that no child sleeps hungry and no elderly remains empty stomach.

A number of such persons have taken to short video app VMate and shared videos of their distributing foods among the needy. Some of them have filmed others who participated in the noble cause. Videos have been shared on the platform from different parts of the country, showing how government officials and common people are distributing foods among those residing in villages and remote areas.

Link -  https://www.youtube.com/watch?v=dMHfpYk4UOk

A VMate user named Shadab Ali has shared a video wherein he can be seen distributing cash and biscuit packets among children and other villagers. He can also be seen spraying sanitizer on everyone’s hands before giving away the packets and currency. Raja, a creator from Bihar’s Bhagalpur, too has shared a video of him distributing food packets among kids and other members of a village. A few other VMate creators, such as Muhammad Kasim and Ansh Jain, have also filmed and shared videos of helping those who failed to procure essential food items in the wake of the lockdown.

Sunny Virdi, a creator from Chandigarh, shared a touching video. In the video, his mother is seen serving food and tea to an old man who could not get anything to eat for over two days. In the video, Sunny has urged all the viewers to do their bit by extending a helping hand to such people who have no shelter or food in this time of crisis.

Apart from these, users have also shared videos of other individuals who distributed food and emerged as a lifesaver for scores of others. A user from North 24 Parganas in West Bengal has shared a video showing members of a self-help group distributing cooked food in a village.

Avadhesh Dixit, a creator from Rajasthan, filmed some individuals carrying packets of grains in a vehicle and distributing them among residents of a village. Several elderlies can be seen receiving the packets filled with foodgrains. The video has in its background a song that has always helped in uplifting our spirits – ‘Hum Honge Kamyaab’, the Hindi version of ‘We shall overcome’.

This is not the first time when users have used VMate, which is known as ‘Rural India’s TikTok’, to showcase how the remote parts of the country are battling the unprecedented crisis. Previously, the creators had shown how authorities were using all means of communication to reach out to millions in villages. Videos shared on the app had showed how information was disseminated through loudspeakers on bicycles and autorickshaws.

VMate too has on its own part taken several initiatives to help people in the outbreak and lockdown situation. Several doctors and medical professionals were roped in to furnish validated and relevant information related to the novel virus among its users. Later, the platform launched a profile titled ‘Myth Buster’, which served corona-related information confirmed by the World Health Organization (WHO). With clear text, Hindi audio and illustrations/animations, right messages were conveyed in the right manner to all. Further, to help people remain engaged and entertained in their homes during lockdown, the app launched a #21DaysChallenge and three games that also raised awareness about the pandemic.

VMate Among the Top 10 Most Downloaded Social Media Apps Worldwide

VMate ranks 7^th among the most downloaded social media apps on Google Play

New Delhi, March 24, 2020: VMate, a trending short video the platform, is the 9th most downloaded social media app across the world in February 2020, as per a report by Sensor Tower. It ranks 7th in the world with regard to Google Play downloads. With millions of active users, VMate has been strengthening its position with innovative video stickers and engaging campaigns, registering a remarkable presence In India. Recently, VMate entered into the top 5 breakout social media apps as published by App Annie report for “State of Mobile 2020.”

Link - https://sensortower.com/blog/top-social-media-apps-worldwide-february-2020

VMate’s engaging campaigns have contributed to its ascent to the top. For instance, one of the latest campaigns by VMate, which won the heart of people in India, is #VMateAsliHolibaaz. The platform roped in famous YouTubers Bhuvan Bam and Ashish Chanchlani and dancing sensation Sapna Chaudhary for the campaign. People from across the country participated in the campaign and made it a huge success. The platform banks on the concept of community building and providing an opportunity to make an earning using their talent. Previously, VMate has launched exciting campaigns such as Filmistaan and New Year with actress Sunny Leone. In most of the campaigns, everyone wins assured prizes while some of the lucky ones win cars, scooters, etc.

Ms. Nisha Pokhriyal, Associate Director, VMate, said, “We are thrilled to be one of the top social media apps that people across the world love to embrace. India adds a unique flavor to our platform, and we receive an overwhelming response for all our campaigns. We aim to continue being their top choice to express themselves, celebrate themselves and bring their hidden talent out.”

As a platform, VMate has always stood out in the market for taking care of its users and their desires to become famous. It allows the users to not only follow their passion, get famous but also earn livelihood via VMate videos. Some of the well-known VMate influencers earn close to INR 1-2 lakh a month. Many VMate creators have also made their dreams come true via VMate. Abdullah, popularly known as Muradabadi Hulk, won a date with Bollywood diva Sunny Leone and impressed her with his strength and chivalry. Similarly, various other VMate creators are living the life of their choice.

About VMate

VMate is a trending short video platform for people to share their stories, showcase their talent, connect with similar creators, get rewarded and become famous. VMate empowers users with easy-to-use video editing tools, amazing stickers and interesting duet function to create unforgettable moments and interact with people in VMate community.

Today, millions of people in India are using VMate app to share their life moments through engaging videos. Also, talented creators are earning lakhs of money from their videos on VMate.

With high internet penetration, VMate has become the best platform for young Indians to find a new opportunity to get fame and fortune by showcasing their talent to the entire India through short videos. The app is available on Google Play.

Download VMate Now: goo.gl/1i6fd3

VMate Creators Starred in Bhuvan Bam and Ashish Chanchlani's #VMateAsliHoliBaaz Movie

Bhuvan Bam and Ashish Chanchlani's #VMateAsliHoliBaaz Movie brings an exclusive platform for VMate creators

Wednesday,13 March,2020: VMate’s new Holi movie, #VMateAsliHoliBaaz starring India’s top YouTubers Bhuvan Bam and Ashish Chanchlani, has garnered immense appreciation and love from the fans. The video revolves around a comedy faceoff between the two. Fascinatingly, a few VMate creators were also part of this video who come in their on-screen avatar bringing in their funny elements to make the video a perfect binge. The movie seized a lot of social media attraction among different platforms. Media and viewers enthusiastically talked about how a trending short video platform brought to their audience a very new and unique content.

Watching the two YouTube stars act together has definitely been an added frenzy for the viewers. Bhuvan and Ashish created magic on screen with their funny punchlines. It was absolutely delightful to watch them sharing the screen for the very first time.

However, the surprise element in the movie still remained the casting of popular VMate creators who acted along the YouTubers. DadaGiri, the 70 years old Dada from Madhya Pradesh, known for his lively and undaunted nature, entered the scene on a bike where Bhuvan Bam and Ashish Chanchlani were conferring how they are inept to make a video to become the #VMateAsliHoliBaaz. Dada was seen convincing the two Youtubers BB and AC to forget all their worries and enjoy the festival of colours. He definitely stood out for his cool demeanour exactly like the way he is seen posting content around bike stunts on the VMate app.

On the other hand, With Biwi No.2’s entry, the viewers were left baffled as to who the strange looking woman could be, but with Fahad’s entry in the frame, the audience knew they were the funny couple seen posting extremely hysterical content on the VMate app. Biwi No.2’s entry at Ashish’s house dressed up as a woman, blaming him to have thrown balloons at him was yet another comical moment in the movie. Whereas, Fahad  always pulling Biwi No.2’s leg, took him away claiming that he had lost his mind.

Rosy Misra, another very famous VMate creator was his true self in the movie. His passion towards fashion came across very well in movie exactly in the same manner he posts his content on the VMate in different looks and styles. His appearance and readiness to become a heroine was rightly portrayed when he said he wouldn’t settle for anything other than being Bhuvan’s girlfriend in the video.

Over the past years, VMate’s easy-to-use video editing tools, innovative campaigns like VMate Filmistan, VMate Roshan Karo India and VMate’s Sunny Ka New Year Call campaign have garnered tremendous appeal amongst Indian citizens of all ages. It has empowered them to not just express their creativity but has given them the power to own their future by becoming a steady income-generating source for them. Whether it was utilizing VR stickers of Bollywood movie sets, or celebrity jodis from VMate’s association with Nach Baliye Lakhpati campaign on the app making festive videos using VMate's vibrant Diwali stickers or or making a creative video with Sunny Leone video call sticker.

Many of VMate’s popular video creators have become influencers earning incomes worth Rs 2 lakhs per month, purely based on their talents showcased through their short video app.

About VMate

VMate is a trending short video platform for people to share their stories, showcase their talent, connect with similar creators, get rewarded and become famous. VMate empowers users with easy-to-use video-editing tools, amazing stickers and interesting duet function to create unforgettable moments and interact with people in VMate community. Today, millions of people in India are using VMate app to share their life moments through engaging videos. Also, talented creators are earning in lakhs from their videos on VMate.

With high internet penetration, VMate has become the best platform for young Indians to find a new opportunity to get fame and fortune by showcasing their talent to entire India through short videos. The app is available on Google Play.

Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases

New Delhi, 9^th March’20: The wait is finally over for the fans of Bhuvan Bam and Ashish Chanchlani, as the special Holi film starring India’s top YouTubers #VMateAsliHolibaaz has been released on trending short video platform VMate. In the run to the release, the first look and the trailer of the film had garnered massive response on various social media platforms. The prospect of watching the two YouTube sensations act together for the first time added to the excitement of the fans.

Users can log on to VMate and add flavor to their Holi celebrations by watching the movie, which is a laugh riot. To watch the movie, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm.

The film depicts the tryst of Bhuvan and Ashish in their bid to emerge as the ‘Asli Holibaaz’. The fun dose has been doubled with Ashish essaying a double. Bhuvan on his part has also brilliantly carried forward the hue and characteristic of his popular YouTube videos. The viewers must also watch out for Bhuvan playing some of his “popular YouTube friends” such as Sameer.

In the film, while Ashish is annoyed by his father, Bhuvan is upset over not getting a perfect partner for #VMateAsliHolibaaz contest. Their encounter happens when both walk out of their homes in anger and bump into each other. What follows is a hilarious banter between the two. Some popular VMate creators have also been cast in the movie, who have acted alongside the YouTubers and succeeded in tickling your funny bones.

VMate has also been simultaneously running a contest wherein fan of the performers can vote for who they consider the #VMateAsliHolibaaz. It witnessed a neck-and-neck competition between the two, but Bhuvan appeared to maintain a brisk lead over Ashish.

When asked about the experience of working with Ashish, Bhuvan said, “We have had a great on as well as off-screen chemistry. Ashish is my closest friend in the YouTube community and hence working with him was a delight. We are positive about the response to the movie considering that we are performing together for the first time.”

Ashish, while shared his excitement for the movie, said, “We both mutually agreed for the movie when VMate came to us. The main reason was that the script allowed us to remain in our own comfort and zone. I am sure the fans will receive our latest offering whole heartedly.”

On the occasion of the movie release, VMate Associate Director Nisha Pokhriyal mentioned that there could not have been a better time than Holi to bring the two YouTubers together. “We were committed to offering something special to our users this Holi and thus evolved the idea of a movie with India’s best YouTubers. The making and production of the film has been a fun ride and we are sure the viewers would get the same pleasure when they watch it.”

#VMateAsliHolibaaz the movie is a unique content offering by the trending short video platform. The movie follows the release of a special Holi song, featuring dancing sensation Sapna Chaudhary, which has already gone viral on VMate as well as other social media platforms. The whole package has been well received by the audience and provides a framework for many similar projects in the future

 https://www.youtube.com/watch?v=G58GE3XoyWs   

Sapna Chaudhary releases a New Holi Music Video with VMate

 

Sapna Chaudhary releases a New Holi Music Video with VMate 

Video Link of the Movie- https://www.youtube.com/watch?v=62tISIJ1AUM 

Unique format of a video through Bollywood and Dance in India giving viewers a lively experience for festivals in its full form 

New Delhi: Wednesday, 04 March 2020: VMate is all set to splash your screen this Holi with an upbeat anthem performed by Sapna Choudhary. Bringing alive the high spirt and colourful energy around Holi, VMate has collaborated with the famous Haryanvi performer Sapna Chaudhary. Sapna, a prominent name and trend setter in the entertainment industry, is known for her moves in famous Haryanvi songs like ‘Solid Body’ and ‘Teri Aankhya Yo Kajal”.She has also been part of the 11^th season of Big Boss.

To set a new music trend, Sapna is seen in her captivating ‘desi’ avatar in the video dancing the occasion away with her famous ‘thumkas’ and ‘jhatkas’, sprinkling water and enjoying the festival of colours in the video, ready to hit the blockbuster music chart. With their new campaign #VMateAsliHolibaaz, VMate is here to break all records and make people shake a leg in the most unique way on this song Holi after Holi.

Sapna, addresses her VMate friends in the video to showcase their talent and spread happiness ‘Talent apna dikhlake tu hojayega trend’ this Holi by creating interesting content around dance, comedy or makeup. The video is a part of one of the many activities including a Holi movie casting the renowned  Youtubers- Bhuvan Bham and Ashish Chanchlani to be released on Vmate on March 8^th,2020. The video also calls out people from all age groups to showcase their cheerful nature and be a part of this new anthem to showcase their talent.

Excitedly speaking about the association with VMate, Sapna Chaudhary said, “Hello VMate friends”! The music video launched today is a super fun colourful video that I thoroughly enjoyed jiving to! One of the things that are mandatory on Holi are the crazy lively Bollywood songs and now I am part of VMate’s very own one of a kind Holi anthem. This Holi season, by dancing on this song, we can dance together”!

About VMate

VMate is the leading short video platform in India. It offers users to express themselves in the most unique way. It aims to provide a platform for young people to record their life and unleash their hidden talent. Vmate has been specially revered by millennials. They have always introduced interesting campaigns and have perceived immense participation.

After YouTube, Bhuvan Bam and Ashish Chanchlani try to rule short video app VMate

It is not always that competitors like Bhuvan Bam and Ashish Chanchlani, who are India’s top YouTube stars, come on the same stage. But trending video platform VMate has done the impossible by bringing these YouTubers together for the first time for a short movie, produced by VMate as part of #VMateAsliHolibaaz campaign.

When the two YouTubers were approached for the movie, their only apprehension was that they did not want it to be a run-of-the-mill. But they soon realised that in offing was a unique opportunity. Their only condition was that they wanted to be in their “own character and zone”. In their own words, they wanted to remain themselves.

Bhuvan Bam, who tops all lists of YouTubers in India, feels that VMate is a new platform that would be loved by all. When asked about the collaboration with VMate, he mentioned that his mother is also fond of the trending short video platform.

Ashish Chanchlani, known for his slapstick comedy, added, “When VMate came to us, we both mutually agreed. We had just one condition that we will be ourselves. I am happy with the way things have shaped up.”

The YouTubers also dismissed all speculations of rivalry, referring to each other as the “closest friend in the community”.

It isn’t the first time that artists like Bhuvan Bam and Ashish Chanchlani have forayed into the world of short video platforms. While the former has appeared on TikTok, the latter has earlier integrated some of VMate’s previous campaigns, such as New Year and #HappyValentinesDay challenge, which featured actress Sunny Leone.

The emergence of short video platforms has provided an unprecedented opportunity to several artists, who earlier thrived solely on the popularity of YouTube. For instance, popular YouTuber Awez Darbar, who choreographs songs featuring famous celebrities, has now become a prominent TikTok influencer. The innovation has redefined the production as well as consumption of video content. Unlike YouTube, the short video platforms are themed towards artistic expression.

While long videos might be informative, the new module of video content has empowered creators to say more in less time. Remember the advent of Twitter? The microblogging platform transformed the way people shared opinions – voicing your mind in just few words. Similar is the phenomena evolved by short video platforms like VMate. It wouldn’t be inappropriate to mention that these apps have ushered in a technological as well as artistic revolution.

VMate to incubate 1 lakh video creators from Bihar

Organizes creators meet to educate masses

New Delhi/ Patna, December 02, 2019: VMate, a trending short video platform, organized a 3-day bus tour for creators meet in Bihar covering Muzzafarpur & Patna to announce its focus on the state for incubating around 1 lakh talented video creators. During the creators meet, the top 12 VMate creators who are earning more than INR 1 lakh a month were invited from all over India. They delivered power-packed live performances and shared the benefits of VMate platform with the audience, like getting fame, learning new skills, earning money and others.

The meetup opportunity was lapped up by the fans who met their favorite creators in person and learned the tricks of the craft from them. These fans also got the opportunity to win goodies, earphones, smartphones, etc. through a Lucky-draw activity organized in the event.

Also, the top 10 winners of the VMate 'Roshan Karo India' campaign were felicitated who had won a car, bike, TV's and other exciting gifts. Among the winners of 'Roshan Karo India', Ms. Sangeeta Navik, a typical housewife from a rural background and the winner of the grand prize -a Maruti Suzuki Alto was present during the creator's meet. Her story inspired many in the audience to become a creator on VMate.

One of the top creators, named Ms. Anju Singh addressed the audience and shared her journey on VMate. Anju said "I had a love marriage and our families didn’t support us; we were living in Mumbai at a meagre salary of INR 15,000 but VMate has changed our life beyond expectations. From living under a broken roof to earning INR 1.5 lakhs a month has turned our fortunes and I am grateful to VMate for this opportunity.”

Ms. Komal Singh – a popular VMate video creator from Bihar said, “VMate actually helped me to earn name, fame, and money by doing what I love the most, that is dancing to Bhojpuri songs. Initially, my family members were bit reluctant and being a married woman, it was not easy. But with time and dedication, everything fell in place. People now recognize me and I am able to support my family financially also.” 

With its focus on Bihar, VMate has allotted a fund of INR 1 cr. for the people of the state and aims to provide free training in video-making skills to one lakh content creators. Utilizing their newfound skills, creators can then participate in VMate campaigns to earn money and also win rewards such as a car, bike, mobiles, etc. Over 1 lakh people across India have already won rewards on this platform.

The trending short video platform also plans to launch its free online VMate academy shortly. At the academy, people across India can learn the art of video making. VMate academy will help the aspiring creators to realize their talent and earning potential.

About VMate

VMate is a trending short video platform for people to share their stories, showcase their talent, connect with similar creators, get rewarded and become famous. VMate empowers users with easy-to-use video editing tools, amazing stickers and interesting duet function to create unforgettable moments and interact with people in VMate community.

Today, millions of people in India are using VMate app to share their life moments through engaging videos. Also, talented creators are earning lakhs of money from their videos on VMate.

With high internet penetration, VMate has become the best platform for young Indians to find a new opportunity to get fame and fortune by showcasing their talent to entire India through short videos. The app is available on Google Play.

Download VMate Now: goo.gl/1i6fd3