Wildcraft launches SupermaskTM W95+, upgraded for enhanced protection, comfort and design to match your look of the day!

India, 15^th July 2020 Wildcraft India, the 22-year old Indian born outdoor and tactical gear firm recently announced their entrance into the PPE category with their versatile, functionally engineered, head to toe product line. The outdoor essential brand forayed into the life essentials category with their Wildcraft Supermask^TM to enable and equip consumers to embrace the uncertain and step out with confidence. Today, the company announced the launch of its upgraded Supermask^TM W95+

Addressing Young India’s need, Wildcraft Supermask^TM W95+ comes in different colours and design options to suit your daily look. The masks are built for protection and comfort and fit a wide range of face shapes and sizes. Offering a proprietary multi-layered cartridge system Wildcraft Supermask^TM W95+ comes with anti-bacterial, government- approved lab-certified filtration efficiency, splash resistance to prevent droplet penetration and offer moisture management with the super soft fabric. It adheres to the highest standards of quality and safety. Wildcraft Supermask W95+ is washable and hence, reusable leading to a significant reduction in per-usage cost as well as making them environment-friendly these special masks are available in packs of 3, 5, 7 & 10, and are priced at Rs 200 per unit.

While the nation slowly steps out with caution, a new world awaits our return, it requires one to relook at their beliefs, attitudes and ways to be prepared for the new normal. Wildcraft’s brand philosophy has always been to “re-kindle the visceral explorer within” to take the road less travelled and use our passion as a fuel to propel ourselves forward, and the Wildcraft Supermask^TM enables the consumer to stay safe and confident on this journey.

Talking about the category and the product, Mr. Gaurav Dublish and Mr. Siddharth Sood, Co-founder, Wildcraft India said, “As part of our commitment to enable people to rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues MAKE IN INDIA truly in spirit, is equipping Self-Reliant India (Atma-Nirbhar Bharat) to set the tone for the world. Our Supermask^TM are designed to provide protection and ensuring that everyone steps out with confidence. With our first Supermask^TM offering, we aimed at reaching out to every citizen possible. Understanding the need of the hour is protection and style, the new variant is launched with 12 different styles. Since its first launch, the Supermask^TM has been regularly upgraded basis constant feedback received from consumers across the country. We are proud to be masking India in times like these and look forward to serving the nation helping all to become self-reliant.”

The Supermask^TM W95 & W95+ are available across all leading general and modern trade outlets, leading e-commerce websites and Wildcraft showrooms near you. Also available on www.wildcraft.com

About Wildcraft India:

Wildcraft is a brand born for the open air. Whether it’s a hill or a mountain, the forest or the countryside, the great outdoors can invigorate you like no other, and Wildcraft - India’s leading head–to–toe outfitter - equips you with the means to experience it.

With deep investments in building manufacturing expertise across Karnataka & Himachal Pradesh, Wildcraft commands a leading position in the outdoor & tactical gear space on the back of R&D led product-innovations, distribution and an exceptionally credible brand positioning.

Wildcraft India, headquartered in Bangalore with manufacturing plants in Bangalore (Karnataka) & Solan (Himachal Pradesh), is an Indian-born outdoor and tactical gear firm incorporated in the year 1998. Since its inception 22 years back, the company has transitioned from a hobbyist ‘garage’ brand to a Rs. 1000cr revenue firm committed to enabling and enhancing India’s pursuit of the great outdoors. Wildcraft India’s product portfolio includes winter jackets & rain-cheaters, bermudas & convertibles, outdoor tees & shorts, all terrain shoes & sandals, versatile backpacks & duffels, tactical rucksacks & combat kits, trekking & camping accessories, & today hazmats & respirators for pursuits like travelling, backpacking & trekking. The company caters to the diverse needs of the country with a portfolio of three brand –

• Wildcraft, for the backpacker in each of us,
• Wiki, for the artist in each of us
• Torque, or the migrant in each of us.

Keeping the business’s philosophy of “rekindling the explorer, & embracing the unknown” at its heart, the company has forayed into various unchartered categories.

Wildcraft India products are designed to work with, & not against, the elements and are available in over 200 exclusive stores and 1,00,000+ multi-branded stores in over 1000 cities in India & across the globe.

Wildcraft’s astute R&D capabilities were recently put to test by the India Defence establishment.

After 3 years of rigorous research, & multiple user-testing & samplings across extreme conditions, Wildcraft has designed & developed, for the Indian Armed Forces a technical rucksack after rigorous research & development efforts has been selected for supplies to the Indian Army.

WILDCRAFT LAUNCHES TROLLEYS “The Travel Case - Voyager Collection

Wildcraft Unveils its Functionally Superior & Organization-Friendly Uprights & Duffel Trolleys

Mumbai, November 14th, 2019: After successfully creating and gaining customer trust with globally benchmarked trek-to-travel solutions for India’s growing outdoor community over a decade now, Wildcraft, India’s leading outdoor and adventure brand, ventures into the trolleys market with an innovative range of Wildcraft organization-rich travel-cases, engineered for the destinations for the new-age traveller.

Utility rich, using cutting-edge textiles & aesthetically designed, the Wildcraft Travel-Cases are made from superior e’-toffe materials with pro-bond nano-technology that enhance the durability and the longevity of the product. With water-resistant fabrics, telescopic handles that are easy on the wrist, 360-degree motion-pro wheelers which allow for smoother transportation, advanced security systems including TSA locks and much more, these long haul travel cases have been tested extensively for drops, jolts, wheel and handle performance, to stand up to the rigours of today’s traveller.

Speaking on the latest collection, Gaurav Dublish, Co-founder, Wildcraft India, shared, “After rigorous user research on uprights & duffel trolleys, we at Wildcraft are excited to announce our formal entry into luggage industry with the launch of a range of innovative product lines under the “Travel Case | Voyager Collection”. At Wildcraft, we have always kept the consumer at the centre & it has been our constant endeavour in equipping him or her for a trek or travel. Keeping in mind the mindset of a backpacker in all of us, who is always seeking to move out of their comfort zone & embrace the uncertain - all products in this category are uniquely designed to offer great flexibility to organize and expandability to carry their belongings, memories & experiences from around the world. We hope our discerning consumers resonate with our newest endeavour & join us to revolutionize the way people travel.”

Valued at US$ 37.1 billion in 2017, the global travel bag market, according to Global Travel Bag Market Industry and Forecast (2018-2026), is expected to reach US$ 65.7 billion by 2026, at a CAGR of 7.4% during the forecast period. The Premium Luggage Report conjointly revealed the current growth in the segment will prompt players to make the most of the accessible opportunities. Spotting the opportunity, Wildcraft has launched its stylish & organization-friendly range of Travel Cases with the strongest, sleekest materials developed for the market and designed to look just as unique as the contents in it.

Wildcraft’s Travel case line’s first ever Voyager collection is available in distinct ranges comprising

·Uprights – featuring a HYBRID line (CAPELLA) which gives the organization comfort of a soft case and the peace of mind of a hard shell, and the full SOFT line (comprising of POLLUX, POLARIS, VEGA, SIRIUS, and RIGEL) all available in cabin, medium and large sizes. Attractively priced between Rs. 3,199 - Rs 6,999, the upright travelcases are available in multiple colours and design types.

·Duffles – both functionally rich and stylish, these extra spacious duffle travelcases comes with a bottom protector and are equipped to be easy-hauled. The range of Duffle travelcases includes NASH, CASTER, Atlaz, and PROXIMA. These are wheeled carry-on travel bags and are ideal for both shorter trips as well as longer ones. The price range of Duffle travelcases is Rs. 1,799 onwards.

For the launch, the Wildcraft travelcase collection will be available in close to 50 exclusive stores and 1000+ select counters across the country. It will also be available for shopping on the web www.wildcraft.com and on the Wildcraft app.