India, 15th July 2020 Wildcraft India, the 22-year old Indian born outdoor and tactical gear firm recently announced their entrance into the PPE category with their versatile, functionally engineered, head to toe product line. The outdoor essential brand forayed into the life essentials category with their Wildcraft SupermaskTM to enable and equip consumers to embrace the uncertain and step out with confidence. Today, the company announced the launch of its upgraded SupermaskTM W95+
Addressing Young India’s need, Wildcraft SupermaskTM W95+ comes in different colours and design options to suit your daily look. The masks are built for protection and comfort and fit a wide range of face shapes and sizes. Offering a proprietary multi-layered cartridge system Wildcraft SupermaskTM W95+ comes with anti-bacterial, government- approved lab-certified filtration efficiency, splash resistance to prevent droplet penetration and offer moisture management with the super soft fabric. It adheres to the highest standards of quality and safety. Wildcraft Supermask W95+ is washable and hence, reusable leading to a significant reduction in per-usage cost as well as making them environment-friendly these special masks are available in packs of 3, 5, 7 & 10, and are priced at Rs 200 per unit.
While the nation slowly steps out with caution, a new world awaits our return, it requires one to relook at their beliefs, attitudes and ways to be prepared for the new normal. Wildcraft’s brand philosophy has always been to “re-kindle the visceral explorer within” to take the road less travelled and use our passion as a fuel to propel ourselves forward, and the Wildcraft SupermaskTM enables the consumer to stay safe and confident on this journey.
Talking about the category and the product, Mr. Gaurav Dublish and Mr. Siddharth Sood, Co-founder, Wildcraft India said, “As part of our commitment to enable people to rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues MAKE IN INDIA truly in spirit, is equipping Self-Reliant India (Atma-Nirbhar Bharat) to set the tone for the world. Our SupermaskTM are designed to provide protection and ensuring that everyone steps out with confidence. With our first SupermaskTM offering, we aimed at reaching out to every citizen possible. Understanding the need of the hour is protection and style, the new variant is launched with 12 different styles. Since its first launch, the SupermaskTM has been regularly upgraded basis constant feedback received from consumers across the country. We are proud to be masking India in times like these and look forward to serving the nation helping all to become self-reliant.”
The SupermaskTM W95 & W95+ are available across all leading general and modern trade outlets, leading e-commerce websites and Wildcraft showrooms near you. Also available on www.wildcraft.com
About Wildcraft India:
Wildcraft is a brand born for the open air. Whether it’s a hill or a mountain, the forest or the countryside, the great outdoors can invigorate you like no other, and Wildcraft - India’s leading head–to–toe outfitter - equips you with the means to experience it.
With deep investments in building manufacturing expertise across Karnataka & Himachal Pradesh, Wildcraft commands a leading position in the outdoor & tactical gear space on the back of R&D led product-innovations, distribution and an exceptionally credible brand positioning.
Wildcraft India, headquartered in Bangalore with manufacturing plants in Bangalore (Karnataka) & Solan (Himachal Pradesh), is an Indian-born outdoor and tactical gear firm incorporated in the year 1998. Since its inception 22 years back, the company has transitioned from a hobbyist ‘garage’ brand to a Rs. 1000cr revenue firm committed to enabling and enhancing India’s pursuit of the great outdoors. Wildcraft India’s product portfolio includes winter jackets & rain-cheaters, bermudas & convertibles, outdoor tees & shorts, all terrain shoes & sandals, versatile backpacks & duffels, tactical rucksacks & combat kits, trekking & camping accessories, & today hazmats & respirators for pursuits like travelling, backpacking & trekking. The company caters to the diverse needs of the country with a portfolio of three brand –
- Wildcraft, for the backpacker in each of us,
- Wiki, for the artist in each of us
- Torque, or the migrant in each of us.
Keeping the business’s philosophy of “rekindling the explorer, & embracing the unknown” at its heart, the company has forayed into various unchartered categories.
Wildcraft India products are designed to work with, & not against, the elements and are available in over 200 exclusive stores and 1,00,000+ multi-branded stores in over 1000 cities in India & across the globe.
Wildcraft’s astute R&D capabilities were recently put to test by the India Defence establishment.
After 3 years of rigorous research, & multiple user-testing & samplings across extreme conditions, Wildcraft has designed & developed, for the Indian Armed Forces a technical rucksack after rigorous research & development efforts has been selected for supplies to the Indian Army.
No comments:
Post a Comment