National, April 16, 2020: Continuing to break new ground and setting milestones on its way to further success, ALTBalaji, one of the country’s leading homegrown OTT platforms completes 3 glorious years, #ALTTurns3. On the back of an extensive, diverse content library that spans multiple genres, the platform has established a niche for itself in the originals space and played a vital role in inculcating an individual binge-watching habit amongst Indian audiences. Owing to its resounding mass appeal, ALTBalaji has emerged as the fastest-growing homegrown platform with more than 60 originals to its name and looks to leave no stone unturned in curating more originals in the coming future.
ALTBalaji has built a legacy of creating iconic shows as well as equally powerful sequels including 'Mentalhood', 'Broken…But Beautiful 2', 'Kehne Ko Humsafar Hain 2', 'Karle Tu Bhi Mohabbat 3', 'Code M', 'M-O-M: Mission Over Mars', 'Coldd Lassi Aur Chicken Masala', 'The Verdict - State vs Nanavati', 'Puncchbeat', 'Bose: Dead or Alive', 'The Test Case', 'Home' among others which have been lauded by the audiences across the nation. More than 16 ALTBalaji Original shows have been rated above 8 on IMDB, standing as a testament to the quality of the content.
ALTBalaji has been a pioneer in starting the trend of original soundtracks in the web-series space. 'Ye Kya Hua' by Shreya Ghoshal from 'Broken But Beautiful season 1', 'Teri Hogaiyaan' by Vishal Mishra from 'Broken but beautiful Season 2', 'Manmuradein' by Vivek Hariharan from 'Fittrat', 'Hello Ji' by Kanika Kapoor from 'Ragini MMS Season 2' have garnered immense popularity in the audience. In addition to the above, ALTBalaji also launched some interesting and innovative initiatives; naming a few would be the ‘Breast Buffer’ campaign which was initiated to create awareness against Breast Cancer. ALT has also stood up for aiding the young and renovated a public school during the launch of the school drama 'Class of 2020' providing better infrastructure for the students. Recently, ALTBalaji associated with Impact Guru for a fundraising effort ‘One Meal at a Time’ for the distribution of food to the underprivileged during the COVID-19 Pandemic. Further enhancing the user experience, the OTT platform brought its most-acclaimed series Apharan to Alexa enabling its users to now listen to dialogues, the trailer and other exclusive content from this successful show. Fans of the show can enjoy and soak in the immersive and gripping experience provided by the suspense thriller, with just a simple voice command to their favorite Echo device.
Commenting on the third anniversary, content czarina Ekta Kapoor shared, “I am delighted that despite being home grown OTT player with much more economical resources than our counterparts, we've come a long way and that has only been possible because the love that viewers across the globe have showered upon us. Having said that, we do have a long way to go as we want to bring forth many intelligent, new and entertaining stories for our viewers. ALTBalaji has the biggest library of hindi original shows with each one of them getting great reviews from audience and critics alike. From being a young entrant in the Indian OTT space, we have now become the one-stop destination for masses looking for interesting unique stories and shall continue to work harder towards keeping the love of our audience.”
In this lockdown period, ALTBalaji has come to everyone’s rescue by immersing audiences via their diverse bouquet of originals. Its soaring popularity has resulted in the ALTBalaji app, being one of the top 3 grossing apps in the OTT category according to App Annie. With recent launches like 'Mentalhood', which featured a talented pool of actors like Karisma Kapoor, Dino Morea, Sandhya Mridul, Sanjay Suri, Shruti Seth, Shilpa Shukla, and Tillotama Shome, 'Who’s Your Daddy?' and 'XXX Uncensored Season 2', the platform has kept the entertainment quotient high. ALTBalaji will continue to do so with planning to launch almost 25-30 shows this year including 'Kehne Ko Humsafar Hai 3', 'Baarish 2', 'Bebaakee', 'Mumbhai', 'Apharan 2' and many more.
About ALTBalaji:
Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly-owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch - whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences with an alternate content platform.
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