Juicy Chemistry, providing ‘Simplified Skincare’ since 2014. The brand offers a 100+ product range of natural and organic skincare products consisting of face, body, hair, and aromatherapy and kids products. Juicy Chemistry is the first ever Indian brand with a complete certified organic products range by Ecocert (France) in accordance with COSMOS V3 Standard.
The concept of Juicy Chemistry revolves around sustainability, the products do not contain any harmful chemicals like parabens, phthalates, and sulphates, they do not cause harm to waterways, and marine life. The product range includes cleansers, moisturizers, floral waters, gourmet soaps, hair masques, baby massage oil, cold pressed oils and lots more.
Request you to let me know if we can explore any potential features or profiling story opportunities with Ms. Megha Asher.
Potential Story Ideas:
1. Evolution of organic beauty products in India
2. This women entrepreneur is here to lead and stay in the beauty sector
3. Want to know about organic wellness? Ask the expert herself
4. Acing motherhood and entrepreneurship
5. Making India’s skincare organic with right formulation of rich ingredients
About The Founders: Juicy Chemistry was co-founded by husband-wife duo, Megha & Pritesh Asher in 2014. After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha found that the products simply lacked efficacy. Disappointed she wanted to try the organic route. But, a chance encounter with a sales person, trying to sell natural products, made Pritesh realize that some of the ingredients listed were used by them at their petroleum products manufacturing unit as raw material. Coming from a manufacturing background, Pritesh had learnt and specialized in complex formulations and manufacturing techniques among other intricacies of the business. They decided to put this knowledge in use to formulate a unique skincare line to
provide simplified solutions.
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About Juicy Chemistry: Juicy Chemistry is providing ‘simplified skincare’ since August 2014 and over 5 years the brand has grown to a 100+ product range both nationally as well as internationally. The goal of Juicy Chemistry is to provide effective skin care products formulated with the purest and the most nutrient rich ingredients that nature has to offer. Juicy Chemistry is the first ever Indian brand with a complete certified organic products range by Ecocert (France) in accordance with COSMOS V3 Standard. COSMOS ORGANIC requires that at least 95% of the Ingredients should be from certified organic sources and the balance 5% should be natural. COSMOS Natural required that only 70% of the total weight of the product should be from Certified Organic produce. Right from the production facility to actual formulation to the final packaging and labels, Juicy Chemistry fulfils all the requirements of the standard and undergoes a rigorous bi-annual audit every year. The brand sources raw materials in an ethically sound manner from small farms and suppliers. The range is also cruelty free and most of the range is vegan. They are minimally packaged with recycled and recyclable materials. Additionally, Juicy Chemistry is also GMP (Good Manufacturing Practice) and ISO 9001:2015 certified. The range is free of all preservatives, chemicals, additives, colors and fragrances. The brand strongly believes that nature has answers to all skin problems and freshness is the key to efficiency. The products are nothing but distilled nature in a tub.
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