Combating Lockdown head-on with a marketing innovation of a contest cum standup comedy by Ramesh Jogani led TREC – The Real Estate Company.

Widely recognized for his contribution to the Indian real estate sector in the domain of developments and fund management, Ramesh Jogani - a respected and credible businessman with over 3 decades of a legacy built across Mumbai and Pune, 22mn sq.ft delivered, over 4200 crs funds managed, and identified as a ‘Value Builder’ by Forbes India has launched a unique, innovative strategic marketing campaign during lockdown to connect with audiences in an a format that is interactive, informative and entertaining. Having launched TREC his development arm and his landmark development Aangan in Matunga (W), this marketing tool being implemented in the real estate category for the first time ever is an online contest cum stand-up comedy act will set a benchmark for everyone to follow.

The contest is based on his project Aangan in Matunga West and mirrors his experience in real estate,  design and aesthetics. This marketing tool is different, unique and creative like all his developments and stand-up comedian Anirban Dasgupta will conduct the event in a similar unique, creative and aesthetic manner by leveraging his creative capabilities as a comedian on 29^th May 5pm – 6pm (IST). There is cash reward prize and a gift for every participant thereby making it a win-win scenario for all.  The online event is expected to garner mass participation and is slated to set a benchmark and stand out as a clear differentiator in the overcrowded advertising and marketing space. This game changer concept addresses the communication need of being relevant, being informative and driving a strong call to action.

Like all of his projects that offer a great location, superlative design, choicest amenities, perfect pricing  Aangan is a step further and is a co-created women centric theme project in the micromarket of Matunga (W) in Mumbai. The 31 storey residential landmark that's an ode to women offers well planned 2BHK residences with amenities like gym, swimming pool, rooftop Aangan, kids play area, business lounge, multipurpose hall, sea- view, city-view, safety and security features, work stations to enable work from home amongst others are nothing short of perfection.

Speaking on the occasion, Ramesh Jogani, Managing Director, TREC, shares that, “We have been pioneering development, redefining communication and singularly focusing on a value proposition we can offer through every project we undertake. Story-telling as a narrative and being inclusive in our execution is inherent to us and hence, in these extraordinary times we have been identifying opportunities that can be implemented virtually to continue maintaining an empathetic dialogue with our consumers. The objective is to create a moment where we are all taking a break from the routine and getting to understand our stakeholders better, as compared to the ‘business as usual’ scenarios where discussions are limited, predefined as a monologue and where time eternally is distributed”.