~ Ramped up production to ensure supply that will help meet increasing consumer demand while strictly maintaining health and safety measures
National, 4th May 2020: Sunfeast YiPPee! one of the most popular instant noodle brands in India is reassuring consumers of its availability amidst the extended lockdown. To assure consumers about the adequate availability of their favourite snack, Yippee! has released a video on YouTube and its Facebook handle. Apart from staples like atta, rice and spices, ITC’s instant noodles segment has witnessed heightened demand as consumers have rushed to buy noodles as an essential and easy to cook food item which is filling and can conveniently serve hunger pangs at any point in the day.
The video commences with visuals from its recent advertisement featuring brand ambassador, MS Dhoni while kids around him enjoy a bowl of the long and non-sticky noodles from YiPPee! After establishing love for the brand, the film subsequently leads the viewer to visuals from the manufacturing facility where the workforce is working tirelessly to meet the production requirements while ensuring adherence to the highest levels of hygiene and safety protocols. This includes wearing masks, head caps, practicing social distancing and the automated manufacturing facility involving no human intervention. Adding to this, the video also comforts consumers about the YiPPee!’s availability at their nearest stores, leading e-commerce portals and the company’s online portal, ITC eStore.
“With people being confined to their homes during such an unprecedented situation, there is a surge in demand for Yippee! noodles. Yippee! is a preferred snack option amongst consumers given that it is both tasty and filling as well as nutritious as it contains vegetables. To address this requirement, we are making tireless efforts to ensure availability of Yippee! in the market across the country while ensuring safety and hygiene for our workforce”, said a Spokesperson from ITC Foods Division.
While consumers are making adjustments to embrace ‘new ways of life’ during these trying times, the noodles category serves both functional and emotional benefits.
Link to the video on Youtube- https://www.youtube.com/watch?
Link to the video on Facebook- https://www.facebook.com/
About ITC Foods: A Business Division of ITC Limited
ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods Business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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