Pune...May 4, 2020...Gera Developments, with a track record of over 49 years, one of the pioneers of the real estate industry and the creators of the innovative ChildCentric® Homes has successfully conceptualised and launched the Gera’s FamJam series of activities for its ChildCentric® Homes customers to keep families engaged during the current lockdown. The activities started with a virtual art workshop wherein the entire family could participate.
The first virtual art workshop ‘Gera’s FamJam with Art’ was a collaborative drawing workshop conducted by a professional artist via a live webinar that was simulcast on the social media pages of Gera Developments. It was a guided exercise to help families draw a pretty picture symbolizing their World of Joy, together, with basic colours available at home. The workshop was conceptualized keeping the varying drawing prowess in consideration, so even customers without special skills in drawing could participate wholeheartedly. Attendees could post their questions and comments via the live chat feature. Webinar links were shared with Gera’s ChildCentric® Homes customers via the GeraWorld® Mobile app which also enabled them to RSVP. It was open to all Gera customers and social media followers via Facebook live.
The dance workshop, which was scheduled on Friday, 1st May 2020 was the second in the series. It also followed the same module of a live guided session which was also relayed on social media. An expert from the Shiamak Davar Institute of Performing Arts (SDIPA), one of the celebrity-led learning academies associated with Gera’s ChildCentric® Homes, conducted this high-energy Bollywood Dance Workshop. Keeping in mind that not everyone is a born dancer, the expert taught participants some simple yet fun moves to foot tapping Bollywood tracks.
Both these workshops have seen enthusiastic participation from both customers and on social media. A Gera’s World of Joy customer, while commenting on the workshop said, “Gera’s FamJam series, so far has been a fun preview of the many joys that our kids will experience at the several celebrity learning academies at Gera’s ChildCentric® Homes. These virtual workshops are an innovative and interesting way to get the entire family engaged in an activity together. They were thoroughly enjoyable and well thought through. These gestures do go to show that the developer cares for us and is sensitive to our needs. It’s not just a transaction but a long-term relationship giving us that much needed comfort.”
Sharing his thoughts about these initiatives, Mr. Rohit Gera, MD, Gera Developments said, “Gera’s ChildCentric® Homes has been built on the idea of providing safety, convenience, fun and development to children, right at their doorstep. This is done through best-in-class facilities and coaching by our partner academies which have the best talent in their fields, at the helm such as Shankar Mahadevan, Shiamak Davar, Mahesh Bhupathi, Anil Kumble, Pullela Gopichand, Dipa Karmakar, Bhaichung Bhutia. We have been conducting on-ground workshops and events for our customers since the launch of our ChildCentric® Homes as a means to nurture communities.
While everyone is adhering to the lockdown guidelines, the monotony of the routine, we learnt, was becoming a dampener. To enliven the situation and give our customers’ families fun opportunities to bond over, we decided to initiate these virtual workshops. ChildCentric® Homes is about building communities and ecosystems and these initiatives, our way of telling our loyal customers that we’re with them even in these difficult times.
Excelling at customer service and giving them the best experiences, is at the core of our service philosophy. Businesses will go through changes so also customer engagement approaches, we have to adapt quickly and embrace the new normal to be relevant and outdo.”
About Gera’s ChildCentric® Homes
Gera’s ChildCentric® Homes have created a unique category in the real estate sector by providing its residents with not only a premium home and infrastructure but also facilities to ensure safety, convenience, fun and development for children in the form of a state-of-the-art clubhouse with celebrity-led academies. Amongst the many features provided at Gera’s ChildCentric® Homes are the tie-ups with world-class celebrity academies for professional coaching in the field of sports, arts and personality development making learning a fun-filled experience. Gera Developments has roped in India’s best to offer intellectual, physical and vocational coaching, right in the housing society premises. Shankar Mahadevan for music, Shiamak Davar for dance, Viswanathan Anand for chess, Mahesh Bhupathi for tennis, Anil Kumble for cricket, Lillete Dubey for Theatre, Bhaichung Bhutia for Football, Pullela Gopichand for badminton, Dipa Karmakar for gymnastics are the active celebrity led academy tie-ups. The Dale Carnegie Institute, Michael Phelps Swimming Academy along with other tie-ups for art form the impressive array of choices offered to the children.
About Gera Developments
Gera Developments, one of the pioneers of the real estate business in Pune are recognized as the creators of premium residential and commercial projects in Pune, Goa & now Bangalore. Gera Developments’ pride themselves for providing long term enjoyment to their customers. Innovation has been a hallmark of the company and there are many 'firsts' that stand to Gera Developments’ credit. India’s first ChildCentric® Homes, 5-Year Warranty on Real Estate consisting of Preventive Maintenance & Repairs and providing Insurance of buildings was introduced by the company over 12 years ago for the first time in India and the same is now mandated by RERA. The company has now introduced the first 7-year warranty in Real Estate. The company is driven by quality, transparency and excellence. The projects are designed around the evolving needs of their customers. Some of the revolutionary and highly successful product lines have been ChildCentric® Homes, IntelliplexesTM, SkyVillasTM, The Imperium series amongst others.
The company’s philosophy is Let’s Outdo and yet again, they have created a breakthrough in innovation with launch of ChildCentric® Homes thereby creating a paradigm shift in the real estate for both, the developer as well as the home buyer. The company has established a new category of living spaces designed keeping the child of the home as well as the parent’s lifestyles in mind. Gera’s have set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector.
The company has won several national and international awards for their concept-based landmark project ChildCentric® Homes recognizing it as a benchmark and a new category in the residential real estate industry. The company was recently felicitated as the “Real Estate Developer of the Year” by one of the most prominent media houses in the country. With its strong belief and brand promise GROW WITH GERA, Gera Developments ensures that there is a value add for all their key stakeholders.
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