Key highlights
· More than 30,000 customers have adopted ‘SmartCare’ extended warranty program from October 16, 2020 to October 30, 2020
· Policyholders will have an option for re-imbursement or cashless claims settlement with the network of repairers
Mumbai, 3 November, 2020: Tata AIG, one of the private general insurance company and Flipkart, India’s homegrown e-commerce marketplace, today announced their strategic partnership for group policy arrangement to offer ‘SmartCare’. SmartCare is an extended warranty product available for Flipkart customers across their small home appliances range wherein, consumers can avail an extended warranty of one year, in addition to the manufacturer’s warranty for new small home appliances in four different categories like Juicer Mixer Grinder, Induction Cooktop, Electric Cooker and Vacuum Cleaners at a much affordable price.
‘SmartCare’ extended warranty covers all concerns that are covered under the manufacturer warranty, thus ensuring consumers save money on any repairs. An increased awareness, combined with increasing importance of small home appliances in one’s daily lives has led to consumers often seeking safeguards for their products post the expiry of manufacturers’ warranties. Meeting this customer requirement helps aid loyalty towards the brand, subsequently propelling market growth.
On purchase of any small home appliance from Flipkart, customers availing an extended warranty will receive the SmartCare Extended Warranty certificate from Flipkart. Customers can claim the extended warranty by either choosing a cashless repair or via reimbursement mode. They can contact the customer centre with the claim via a call, SMS or email within 7 days of malfunction.
Speaking about the partnership, Parag Ved, Executive Vice-President and Head- Consumer Lines, Tata AIG said, “We are delighted to partner with Flipkart that is merely an extension of the customer centric approach with which our products and services are designed and a step ahead towards our promise of providing innovative risk insurance solutions to customers. With SmartCare, we aim to offer millions of its loyal customers with suitable everyday insurance solutions at an affordable price. “
“Home appliances make our everyday lives much easier. A fault in the product that may ruin the appliance can add hurdles to our routine and purchasing or repairing the product can often be expensive. For all these reasons, it is important to protect your home appliances.” He added.
Hari G. Kumar, Vice-President, Large Appliances at Flipkart said, “At Flipkart, we strive to fulfil the evolving requirements of our customers and provide solutions that are best suited to their needs. The extended warranty offering will ensure best-in-class aftercare for small home appliances which are increasingly being adopted to ease one's efforts at home. We are delighted to partner with Tata AIG, whose customer-centric approach resonates with our own, in bringing best-in-class constructs to millions of consumers across the country.”
About Tata AIG General Insurance Company Limited
Tata AIG General Insurance Company Limited is a joint venture company between Tata Group and American International Group (AIG). Tata AIG General Insurance Company Limited celebrates 19 years of service this year (2020) since it commenced operations in India on January 22, 2001. The Company has grown strongly to emerge as one of the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for Customers by delivering trustworthy and innovative insurance products , Tata AIG’s broad portfolio of protection covers for businesses and individuals, are backed by years of professional expertise in product offerings, exceptional service capabilities and seamless claims process management.
As on March 31, 2020, Tata AIG General Insurance Company Limited recorded its Gross Written Premium (GWP) at ₹7,548 Crore. With more than 205 offices spread across the country, Tata AIG General Insurance Company Limited has a robust multi-channel distribution network of 28000+ licensed agents including POSP, 400+ licensed brokers; a workforce of 5,000+ employees, including 800+ claim experts and a dedicated Customer Service & Operations team, consistently delivering superior service experiences, powered by the latest innovations in technology.
For more information, visit www.tataaig.com
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