Launched in 2020 with a profound passion for all things hair care, The Earth Collective, a Kolkata based premium hair care brand and hair specialist proudly celebrates 1 year of success in West Bengal's capital.
The Earth Collective has become known as a veritable specialist in hair care.
They have spent years trying to understand the essentials of hair care, for both men and women. Consequently, they have realized that just like the growth and health of a plant depends on the condition of the soil it grows in, the health of our scalp determines how healthy our hair would be. A healthy scalp is equal to healthy hair.
The brand is founded by Shaily Kataruka, who has completed education in Fashion Design and Information Technology from NIFT, New Delhi. She was introduced to the world of hair care when she got married into a business family in Kolkata who are pioneers in cosmetics manufacturing and chiefly into exports of more than 40 years of experience in the cosmetic industry.
Shaily Kataruka, Founder, The Earth Collective said:
"Ever since the inception of The Earth Collective, I have been fortunate to have incredible mentors and an efficient team who have helped carve our niche with unparalleled Hair care products. We pride ourselves as the Hair specialists and intend to give the market more innovative solutions to Scalp and Hair care during the year. Our vision is to make The Earth Collective a global brand and we are working our way towards it."
As a year old brand, they have been received very well in the market and even by customers despite the fact that they launched in the pandemic. Launched with 34 products based on every possible type of hair concern. The focus of the brand has always been honest, premium hair care.
In terms of marketing and sales, the pandemic changed things. Needed to change plans and focus energies online and put offline on the side for almost a year.
The brand started off with selling on the original website with pan India response and moved on to Amazon, Flipkart and Nykaa.
In terms of an organisation, the brand is a part of a parent company which has been in the cosmetic industry for exports for nearly 40+ years. Having established a strong foundation with a manufacturing team and unit with all certifications, an enthusiastic R&D team that constantly works on new formulations and sales etc. The Earth Collective focuses predominantly on B2C which saw a growth in terms of marketing, PR, designers, social media team, development team etc who make for the backbone of The Earth Collective
Besides sourcing and selecting only the finest ingredients, all products at The Earth Collective are subjected to the most stringent quality testing to ensure that they are safe for use.
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