Mumbai, 11th March, 2021: For Women’s Day, BharatMatrimony, the No. 1 and most trusted matrimony service, conducted an interesting experiment asking eligible single women why they were not on a matrimony app and attempted to understand their concerns about what held them back from seeking a match online.
The #WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns, followed by detailed video interviews with some of them which then culminated in a final video.
Explaining the idea behind “What Women Really Want” campaign, Arjun Bhatia, Chief Marketing Officer – Matrimony.com said, “As a progressive matrimony platform that has women’s safety and privacy at the core of its service, BharatMatrimony wanted to understand why some girls looking for a life partner were not downloading a matrimony app. Our endeavor was to try and address their concerns so that more women come online to look for a match and get the maximum choice that they deserve, with all the control they need. In fact, we wanted to showcase our female security & empowerment commitment through the campaign.”
Through the campaign, BharatMatrimony tells the world they understand what women really want: When it comes to the matchmaking journey, women have full control of who can see and contact them, wide choices & complete privacy.
The campaign was two-fold:
- Static posts by single women on why they fear coming on to a Matrimony App and BharatMatrimony’s response on how the brand address these concerns.
- A video which is a candid conversation with women on few questions related to their hesitation in downloading a matrimony app and telling them there is an app which takes care of their concerns - https://www.facebook.com/
BharatMatrimony/videos/ 1190374004733264
The campaign reached over 6 Million single women and drove close to 4 Million engagements with 3.2 lakh video views.
About Matrimony.com Limited:
Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 130 self-owned retail outlets across India. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora.
The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites.
For more details, visit https://www.matrimony.
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