POLAROID EYEWEAR PRESENTS THE SPRING/SUMMER 2021 EYEWEAR COLLECTION

ARE  YOU  READY  TO  SEE  AND  ENJOY  THE BRIGHT  SIDE  OF  LIFE?

POLAROID introduces the Spring/Summer 2021 eyewear collection.

Enabling to see the world from a brighter and colorful point of view, Polaroid offers in SS21 season a wide range of original eyewear remaining always true to its DNA of clearer vision and high protection and add to the product range a  new Sustainable Collection born  to  satisfy  the  need  of  those  looking  for a sustainable choice.

Conceived  and  designed  in  the  Safilo  Design  Studio  in  Milan,  these  new colorful   sunglasses   stand   out   with   their   contemporary   shapes   for   the everyday  use  of  adults  and  kids  enhanced  by  polarized  lenses  for  a  better vision and a brighter experience.

The  “COOL”  collection  presents  stylish  and  on-trends  sunglasses  for  men and  women,  in  lightweight  polycarbonate  or  metal,  emphasized  by  playful colors  on  the  frames  and  on  the  lenses,  as  well  as  spotted  rainbow  details as an unexpected touch.

The “ACTIVE” collection offers new colorful unisex styles, matching maximum comfort,  top quality of vision thanks to polarized lenses  perfect for outdoor workout and complementing all athleisure outfits.

The   “KIDS”   collection   introduces   new   sunglasses   for   the   little   ones, particularly  comfortable  thanks  to  their  lightweight  frames  and  lively  color combinations  and  able  to  protect  their  eyes,  as  well  as  the  new  optical frames with the magnetic clip-on, which are the most functional solution to have sun protection and perfect vision at the same time.

Thanks to their legendary polarized lenses, POLAROID sunglasses ensures a clear  and  protected  vision,  reducing  glare  while  keeping  a  fresh  and  playful attitude  to  enjoy  the  bright  side  of  life.  Essential  and  rich  in  details  at  the same   time,   POLAROID   optical   frames   are   particularly   comfortable   and functional, also including some styles with magnetic clip-on, instantly turning them into cool sunnies

THE COOL COLLECTION:   PLAY WITH OVERLAYS! PLD 6141/s AND PLD 6142/S SUNGLASSES

Matching  crystal  colors  of  the  frames  and  subtle tints for the  lenses,  these

cool   sunglasses   are   at   the   next   level   of   contemporary   trends.   Their unexpected design features a playful effect of the lenses overlapping on part of the frame, for a unique effect of colors interplay.

These perfect accessories in any situation offer protection and add a stylish

touch  with  their  shapes  in  polycarbonate,  with  Rainbow  detail  in  rubber  on the temple tips.

PLD  6141/s  men’s  rectangular  sunglasses  are  available  in  transparent  olive with  brown  polarized  lenses,  transparent  grey  with  grey  polarized  lenses, transparent blue with blue lenses, transparent red with blue polarized lenses.

PLD 6142/S women’s cat-eye sunglasses  are  available  in  transparent  brown with  browns  polarized  lenses,  transparent  grey  with  grey  polarized  lenses, transparent  violet  with  pink  polarized  lenses,  crystal  with  violet  polarized lenses. This style is featured in the SS21 Polaroid Campaign.

THE COOL COLLECTION: DISCOVER THE UNEXPECTED PATTERNS! PLD 6129/S, PLD 6130/S, PLD 6131/S

These     metal     sunglasses     feature     essential     and     lightweight     shapes emphasized  by  playful  color  details  on  the  front  and  unexpected  animalier patterns on the temple tips, for a trendy look&feel.

These   not-to-be-missed   sunglasses   are   personalized   by   the   signature

POLAROID Rainbow detail in rubber on the temple tips.

PLD  6129/s  women’s  cat-eye  sunglasses  are  available  in  ruthenium  with peach  details  and  violet  polarized  lenses,  gold  with  green  polarized  lenses, gold with cream details and blue polarized lenses, dark ruthenium with blue details  and  grey  polarized  lenses  palladium  with  violet  details  and  copper polarized lenses, copper gold with aqua details and pink polarized lenses.

PLD 6130/s unisex oval sunglasses are available in matte dark ruthenium with grey   polarized    lenses,    gold/green   with   green   polarized   lenses,    matte black/blue with blue lenses, black/lime with grey polarized lenses.

PLD  6131/s  men’s  rectangular  sunglasses  with  high  bridge  are  available  in matte  black/violet  with   violet  polarized  lenses,  matte  black/orange  with copper  polarized  lenses,  matte  black/red  with  blue  polarized  lenses,  matte black/blue   with   pink   polarized   lenses,   matte   dark   ruthenium   with   grey polarized lenses, gold/green with green polarized lenses.

ACTIVE SPORT COLLECTION: ATHLEISURE MOOD WITH A COLOR TWIST PLD 7037/S & PLD 7035/S sunglasses

Born   to   live   in   water,   Polaroid   Floating   sunglasses   don’t   need   rescue operations  anymore!  This  wraparound  shape  is  perfect  to  be  worn  for  any water sport, thanks to the lightweight material that ensures floatability and the elastic cord that guarantees stability even the most extreme situations.

PLD 7037/S sunglasses are available in black with grey silver mirror polarized lenses,  black/matte  with  grey  polarized  lenses,  blue  with  green  multilayer polarized lenses.

Created for the sport enthusiasts, Polaroid Sport Shield is the ideal accessory for  running,  cycling,  climbing  and  all  the  outdoor  activities:  its  wraparound frame is particularly comfortable thanks to the rubber nose-pads and rubber covering on the internal temples, with a wide aerodynamic lens available in a full array of colors

PLD   7035/S   sunglasses   are   available   in   black   matt   with   red   multilayer polarized   lenses,   transparent   grey/violet   with   pink   multilayer   polarized lenses, matte crystal with green multilayer polarized lenses, matte black with grey polarized lenses.

KIDS COLLECTION: COLOR & COMFORT FOR THE LITTLE ONES! PLD 8040/S & PLD 8041/S sunglasses

Dedicated  to  kids  from  4  to  7  years  old,  these  tiny  and  cute  Polaroid  Kids

sunglasses   in   lightweight    polycarbonate   feature   a   comfortable   shape highlighted   by   a   rubber   outline   on   the   front   and   on   the   nose-pads, guaranteeing style and comfort for the little ones.

PLD 8040/s sunglasses are available in blue/solid orange with grey polarized lenses,  blue/green  with   grey  polarized  lenses,   azure  with  grey  polarized lenses, pink with grey polarized lenses, violet/lilac with grey polarized lenses.

PLD 8041/s sunglasses are available in blue/green with grey polarized lenses, blue/orange  with  grey  polarized  lenses,  azure  with  grey  polarized  lenses, violet/lilac with grey polarized lenses, red/yellow with grey polarized lenses. This style is featured on the SS21 Polaroid Campaign.

PLD 8044/S & PLD 8045/CS optical frames with magnetic clip-on

Dedicated  to  kids  from  8  to  10  years  old,  these  Polaroid Kids optical  frames in  lightweight  polyamide  injected  are  perfect  for  the  little  ones  playing  and studying outside with the maximum comfort thanks to the magnetic clip-ons with  polarized  sun  lenses  that  can  be  easily  attached  to  the  frame,  thus providing the perfect protection from sunlight.

PLD 8044/CS frames are available in black with black/grey temples and black clip-on  with  grey  polarized  lenses,  brown/Havana  with  black/dark  green temples and brown/Havana clip-on with green polarized lenses, matte black with  black/violet  temples  and  black  clip-on  with  grey  pink  flash  polarized lenses,   solid   blue   with   blue/black   temples   and   blue   clip-on   with   blue polarized lenses.

PLD 8045/CS frames are available in black with black/grey temples and black clip-on  with  grey  polarized  lenses,  brown/Havana  with  black/dark  green temples and brown/Havana clip-on with green polarized lenses, matte black with   black/bluette   temples   and   black   clip-on   with   flash   blue   polarized lenses,   solid   blue   with   blue/black   temples   and   blue   clip-on   with   blue polarized lenses

POLAROID

Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid  produces and   distributes   its   polarized   sunglasses,   Clip-ons,   SuncoversTM     and   optical   frames   worldwide   through   its   owner subsidiaries  and  its  network  of  exclusive  distributors.  The  brand  joined  the  Safilo  Group  in  April  2012.  For  further information: www.polaroideyewear.com.