This Women's Day, LXME's new campaign 'Unstereotype' in association with SBI Mutual Fund celebrates Women who rose beyond the norms to flourish

Mumbai, 3rd March, 2021: The country's first financial platform for women - LXME presents its latest campaign UnStereotype in association with SBI Mutual Fund - an initiative that celebrates women who broke stereotypes and rose beyond societal norms to achieve their goals. This campaign has been conceptualized with the vision of making women financially independent and supporting them through their journey of realising their dreams. Marking the celebration of Women's Day this year, Unstereotype will showcase the stories of inspiring women who broke barriers to accomplish what the society deemed impossible and found immense success, through live sessions, panel discussions and workshops.

Acclaimed for their remarkable work, some of the participants of the campaign are Faye D’Souza – Journalist, Navya Nanda – Co-founder Aara Health & Founder of project Naveli, Amish Tripathi - Author, Neha Motwani - Founder Fitternity, Masoom Minawala – Content Creator, Prashasti Singh - Stand-up Comedian, Sujata & Taniya Biswas - Founders of SuTa, Vanshika Goenka - Founder of Kool Kanya, Dr. Tanaya Narendra - Founder of Dr. Cuterus, Aleena Gandhi - Founder Social Media Dissect, Kanika Tekriwal- CEO & Founder, JetSetGo Aviation, Nivedita Bhasin - youngest woman pilot in world civil aviation history, Manasi Chaudhari - Founder Pink Legal, Devika Patel - Founder Clarity Business Lab and The Bombay Legal (ex-COO of Le 15), Tanya Bhattacharya - Business Storyteller & Story Coach with Storywallahs.

The objective of the campaign is to drive women of the world to get what they seek without being held back by the shackles of stereotypical rules laid down for generations. The initiative is broadly divided into three main segments 

Panel Discussions – If financial literacy was a curriculum taught to women, what chapters of life would our speakers use as lessons and the Money Mind-set of the young woman entrepreneur

Master Class - Curated workshops with experts on career/ business growth and financial plannin

Live Sessions - Inspiring stories on breaking barriers; the power of women through ancient and modern times, Body Positivity, Career Switch, Building a Brand for your Business, Civil Rights and Laws every Woman should know and women & sexual health.

Talking about the initiative, Founder of LXME - Priti Rathi Gupta says, "Since ages, women have held the power to compete and achieve but seldom have we received the right opportunities, encouragement or recognition. However, now times have changed and in every field, in every sphere of life, women can stand tall, shoulder to shoulder with their male counterparts. UnStereotype is about applauding the women who chose to jump over the fences to explore the vast arena of possibilities without the fear of "log kya kahenge". It is about inspiring the millions of women who have the potential but are waiting for that one push that would set them on a fulfilling journey of self-discovery."

Highlighting the association with LXME, DP Singh, Chief Business Officer, SBI Mutual Fund mentions, “Over the years, the role of women in investing has increased. As more and more women become part of the workforce, they also break certain pre-conceived notions and stereotypes. With this partnership, we celebrate the women who have defied all odds and pushed the boundaries of success. ”

UnStereotype teaches women to feel strong and beautiful in their own skin. It teaches them that one can be a mother and a leader, that one must be financially independent, and foster emotions yet hold on to rationality.

LXME is India's first financial platform for women that supports, educates and encourages women to take independent investing and financial decisions. Recently, Team LXME decided to take a survey focusing on Women, Childhood and Money and ran the survey over 15 days across the country. Last year, LXME had organised an interactive discussion with Women Achievers known as “Girls Just Want To Have Funds” featuring all the badass girl bosses we all love, followed by an open mic.

This year the UnStereotype campaign commences on 5^th March 2021

For more information visit our website https://unstereotype.lxme.in/ or follow LXME on instagram - @lxmeofficial

About LXME:

India's 1st financial planning platform for women. Backed by the experience and expertise of Anand Rathi Group, LXME offers the right tools and knowledge for women to take independent investment and financial decisions.

We’re here to inspire a new wave of financially fearless women, powering the inner Laxmi and realizing their dreams and aspirations.

Currently, with 15000 women in the LXME ecosystem, we are rapidly growing and exploring mutually beneficial partnerships to scale up. Targeting women essentially means targeting almost half of the country’s population. That being the bigger idea, LXME in the coming 5 years aims to make 10 million women financially independent. 

About SBI Funds Management Private Limited (SBIFM), the asset management company of SBI Mutual Fund:

SBIFM is a Joint Venture between State Bank of India (SBI), India’s largest bank, and Amundi, Europe’s largest asset manager and one of the world’s leading asset management companies. SBIFM is an Investment Manager of all the schemes of SBI Mutual Fund, products launched as Alternative Investment Funds. SBIFM also offers Discretionary, Non-Discretionary and Advisory Portfolio Management Services to various High Net worth Individuals, Corporates, and Institutional Investors