A household brand for electrical products introduces their new product range ‘Yodha Switchgears’
National, March 2021 – Gourav Luminaries Pvt Ltd., one of the leading consumer Electrical goods company, a trusted name in Tier-2 & 3 cities of India, has introduced a new range of switchgears - Yodha. Women across the world are known for their strength, positive attitude, integrity, strong mind, the determination to overcome obstacles and this International Women’s Day, Gourav celebrates these women by dedicating and honouring them as the true Yodha’s of India. A commitment to protect its consumers, the brand introduces this collection to honour all women warriors who protect their families against all odds like Gourav have been over the years.
The new ‘Yodha’ range highlights the safety of its users by providing good quality installations at home. The product range comprises of Mcbs, Distribution Box, ChangeOvers and MainSwitch. In words of Pankaj Khanna, the Chief Sales Officer at Gourav Luminaries, “Yodha is an introduction by Gourav to celebrate the women warriors of our country who can fight the world to protect their family and never fail to provide protection to them. With similar ideology, Yodha Switchgears is launched as these provide 100% protection that not only meets the quality expectations of our customer but is also particularly affordable. Given that the pandemic has affected the purchasing power of the customer, we have worked very hard to keep this range extremely competitive in terms of pricing to suit the pocket of our middle-class families.”
Yodha consists of a wide range of switch options like Changeover (Double Pole & Four Pole) available in 32A to 200A designed for modern industrial and agricultural use. These are heavily plated with best quality Brass, Copper components to improve the high conductivity and to protect from pollutants. Another compact design that occupies minimum space are the Double Door Distribution Boards that are suitable for surface as well as flush mounting. Specially designed for residential, commercial and industrial use include Main Switch (Double Pole & Triple Pole) available in 16A to 200A. Providing more safety to users, Gourav introduces Trip-Free Mechanism-MCB that consists of high short-circuit switching capacity and have longer electrical life comparatively.
Being a home-grown brand Gourav also keeps up with the National campaigns like ‘Aatmanirbhar Bharat’ & ‘Made in India’. Not only does it align with the VocalforLocal campaign, it also strongly voices its appreciation and support for unsung women heroes of our country through its powerful social-media initiative called #DeshKaGourav. It shares the powerful stories and achievements of women from different parts to inspire and empower them.
The brand recently signed the Boxing Legend and Rajya Sabha MP, Mary Kom as its Brand Ambassador. Mary Kom marks the organisation’s transition from a traditional company into new-age organisation with a distinguished vision and true Indian values. Gourav strongly believes in Women Empowerment and is glad to acknowledge the large team of women workers who have contributed towards the new LED range given that women constitute appx. 70% of their labour force at their manufacturing units.
Gourav is one of India’s largest manufacturers and distributors of affordable and high-quality electrical goods like fans, switches, switchgear, wires and LEDs. In the CEOs words, “Gourav’s mission is to light up middle-class homes with its efficient and budget-friendly solutions. Its vision is to make India efficient by making every home efficient.”
The brand established in 1991, is gearing for a makeover by launching its new logo to consolidate its vision. The way forward for the brand is going to be a testament to the power of local, made-in-India products. Gourav’s new logo symbolises its long journey packed with many lessons, passing the baton from one generation to the other, its evolution into a new-age organisation, rooted in Indian values, committed to environment and its nation.
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