hoichoi reveals new Original Shows for the 5th year, targets to reach 100 Originals by the end of 2022. Along with that, there’s also many World Digital Premieres lined up.
40% of hoichoi’s Direct Subscription Revenue is still contributed by International Market.
hoichoi is currently available Worldwide, hence, is on the works to introduce Digital Gift Cards this Puja across Countries like the US, UK, Canada and more.
Besides Hindi, hoichoi soon to start dubbing its content in other languages like Tamil, Telugu and Malayalam.
Kolkata, India, 24th September 2021: hoichoi, the leading Bengali OTT platform globally, is all set to touch new milestones as it steps into its 5th year of operation. Within just 4 years of its inception, hoichoi has been successful in making a mark amongst the leading OTT players in India with its high growth in subscription numbers, quality content and enhanced technical intervention. Within a year, the platform has seen a 2X growth in its overall Watch-Time and Monthly Active Streaming users and a 4X growth in Viewership of Content, not only in India but also in Bangladesh. Even the Monthly Subscription numbers in Bangladesh have doubled every month, since last year. hoichoi has seen 60 mins of average daily watch-time among subscribers, on an average each user visiting the platform thrice every day. hoichoi is also on the works for key user cohorts to identify the right content mix for Countries like the US, UK, Australia and Canada, which already contributed 40% of the overall Direct Subscription Revenue for hoichoi.
As it begins its 5th year, the Bengali OTT player has taken a big leap in strengthening its five pillars, namely, the following -
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hoichoi is heavily focused on delivering the best in quality and quantity to its users, revealed that it has doubled its investment on content. hoichoi announces the names of 20 of its new Original Shows for the 5th year, targets to reach 100 Originals by the end of 2022. hoichoi intends to release 30 more Originals in 2022 along with 12 World Premiere Movies of which 5 have been announced; with works delivered from Srijit Mukherji to Anjan Dutt, the upcoming content line up of hoichoi looks to add an impressive catalogue to its existing one of 80+ Original Shows. There are plans to add 50 new curated movie titles to its current 600+ movie library.
Along with that hoichoi is working in some of the biggest creators and local talent from Bangladesh to bring bigger and better Originals for the Bangladesh Market. Currently, hoichoi plans to produce at least 7-9 Originals in Bangladesh for the year 2022.
Following are the details of the first 20 Originals, being announced today.
Originals | Logline |
Srikanto | After Charitraheen, here is another modern retelling of a classic tale by Sarat Chandra Chattopadhyay, Srikanto, featuring Rishav Basu as Srika |
Byomkesh 7 | Based on the story 'Chorabali', the classic Byomkesh enacted by Anirban Bhattacharya, is back, this time with Arjun Chakrabarty, Ushasi Ray, Chandan Sen & others joining the cast. |
Mahabharat Murders | Mahabharat Murders is about a serial killer considering himself Duryodhana reborn in the 21st century, on a hunt for the Pandavas and Draupadi. |
Eken Babu 5 | Eken Babu returns for its 5th Instalment with a riddle-ful adventure, revolving around a theft of an antique diamond followed by a suspicious death set in the backdrop of Shantiniketan. |
Troilokkyo | India's first recorded serial killer, that too, a woman, and not just a woman, a Bengali woman. We bring the tale of Troilokkyo, based on 'Raar Kahini' by Debarati Mukhopadhyay. |
Mandaar | Based on Macbeth, Mandaar, is the first addition in our new category of hoichoi World Classics, where the aim is to bring forth timeless tales from around the World. Versatile acclaimed actor Anirban Bhattacharya will be marking his debut as a Director & a Creator in this series. |
Rudrabinar Obhishaap | Vikram and Rupsa, etched in our hearts as Alaap and Shruti, are coming back with a new musical-adventure in Rudrabinar Obhishaap. With prominent cast members, Saurav Das and Dwitipriya Roy coming on board, this adventure is set to unfold more mystery, an unspoken legend and an ancient curse that will change everyone's past and what they know about themselves. |
Montu Pilot 2 | Saurav Das, will be returning as the fan favourite Montu, in the new season of Montu Pilot 2, helmed by Debaloy Bhattacha |
Khyapa Shohor | Anjan Dutt has marked a stupendous debut in the web world with Murder in the Hills. Post which, he is ready to deliver yet another intriguing set in the underbelly of Kolkata, revolving around a gang-war between cops. |
Gora | A new detective created by Sahana Dutta. This marks the digital debut of <span class="NormalTextRun SpellingErrorV2 SCXW4591797 BCX0" style="margin:0px;user-select: |
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