Mumbai, 27 September 2021: SBI General, one of India’s leading General Insurance companies has launched a distinctive health program, “7 Minutes to Good Health”. Through this easy and effective guided program, the Company reiterates its commitment towards health on a larger scale.
Health focus has always been a priority for SBI General. With this initiative SBI General encourages people to practice 7 minutes of right breathing techniques daily which will help them transform their body and mind.
With this initiative, SBI General also unveils its new brand association with Vidya Malvade, an actor and yoga enthusiast, who will be the face for this health property and will be showcasing the right breathing techniques in the guided video and many live sessions on social media platforms.
SBI General Insurance has partnered with The Yoga Institute, the oldest centre of yoga in the world to curate this guided health program.
This is a nationwide health awareness initiative by SBI General.
PC Kandpal, MD & CEO, SBI General Insurance, said, “In the current situation, securing health has become more important than ever before. This was the backdrop for us in ideating this initiative of #7MinutestoGoodHealth. On the other hand, we have also considered the retrospective view that in our fast-paced lives, we may or may not have time to squeeze in a long workout regimen but sparing just 7 minutes a day is still possible. #7MinutesToGoodHealth allows you to transform your body and mind in just 7 minutes a day routine.”
#7MinutesToGoodHealth by SBI General Insurance is all about simple 7-minute breathing program that can help with many health benefits.
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.
SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.
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