India, 26^th November 2021 – This press note is issued with respect to the recent speculation about Sunburn Festival Goa in the media.

Percept Live would like to clarify that an initial application was made to host Sunburn Festival at Vagator in Goa at a similar mega scale as it used to take place earlier.

Under advice from the Government of Goa, it was decided to not pursue this mega festival any further due to the Covid-19 pandemic.

 Hence the Sunburn mega festival is not taking place in Goa this year.

However bearing in mind the improving situation and with nightlife & events slowly making a come-back, Percept has tied up with Hilltop, Vagator to produce a smaller limited capacity Sunburn event from 27-29th Dec at Hilltop, Vagator, Goa.

This event is being organized with the support of the requisite authorities. The planning for the same is currently underway and Percept looks forward to welcoming fans in Goa very soon.

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past 15 years, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world. The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.  IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).

Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.