Mercedes-Benz launches the most advanced C-Class in India with an ecstatic customer response; continues its product offensive for the luxury segment - मर्सिडीज़-बेंज ने भारत में सबसे उन्नत सी-क्लास का अनावरण किया, जिसे ग्राहकों से शानदार प्रतिक्रिया मिली; लग्ज़री सेगमेंट में उत्पाद प्रस्तुत करने का सफर जारी

 Photo caption: Martin Schwenk, MD & CEO, Mercedes-Benz India & Santosh Iyer, VP, Sales & Marketing, Mercedes-Benz India launching the new C-Class

Overwhelming customer response to the New C-Class: Mercedes-Benz India records 1000+ confirmed bookings for the New C-Class even before the launch; highest ever for a single model in India | Current waiting period extends to 2-3 months

 

• The fifth-generation (W206) is the most advanced C-Class ever, to be launched in India
• The C-Class is one of Mercedes-Benz’s highest-selling vehicles in India, with 37,000 proud customers
• Longer wheelbase: More length, more width resulting in more legroom, headroom, shoulder and elbow room for rear passengers
• Technology powerhouse: Equipped with NTG7, latest generation MBUX, extensive personalization and biometric authentication, revolutionary Car to X Communication
• New C-Class launched in three variants: C 200 (Petrol), C220d (Diesel) & C300d (Diesel)
• New C-Class uses ISG technology achieving outstanding power delivery yet having significant fuel-efficiency along with reduced emission for all three variants*:
• C 200: 16.9 km/l (+29%) | 140g/km (-22%)
• C220d: 23 km/l (+22%) | 115g/km (-18%)
• C300d: 20.37 km/l (+15%) | 130g/km (-13%)
• The price for Mercedes-Benz C-Class starts from INR 55 lakhs (C 200), INR 56 lakhs (C 220d), and INR 61 lakhs (C 300d) (all India ex-showroom prices)
• Finance plans for the New C-Class starts from INR 60,000 EMI with flexible end of term options
• Service packages of the New C-Class starts from INR 85,000 for 3 Years and Unlimited KMs

Pune: The country’s largest and leading luxury carmaker Mercedes-Benz today launched the new generation C-Class setting a new benchmark in luxury and technology in the luxury sedan segment. The New C-Class (W206) underlines Mercedes-Benz’s significant progress in creating a world-class product, which combines the most desirable package of luxurious comfort and sportiness, in addition to being highly digital and sustainable.

Overwhelming customer response:

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, “The C-Class has always enjoyed a strong customer preference in India with more than 37,000 C-Class customers’ loyalty. The unprecedented interest level of customers has exceeded our expectations resulting in over 1000 confirmed bookings for the ‘Baby S’ even before its launch, making it one of the most anticipated luxury cars to be introduced in the market today. It would be our endeavor to deliver these cars to our customers at the earliest. The new C-Class only marks the beginning of our products offensive for the market this year.” 

Strengthening Mercedes-Benz’s sedan portfolio:

“With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class.” Martin Schwenk added.

Human-centered innovation with luxurious comfort derived from S-Class:

“The C-Class is one of our global bestsellers and underpins today’s tech savvy customers’ desire from their luxury car: human-centered innovations combined with luxurious comfort and a sporty and modern design.  The car utilizes the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the New C-Class the most advanced C-Class ever in India.” Martin Schwenk commented.

Top highlights of the new C-Class:

Attractive and sensuous design:

It is the most stylish and exclusive C-Class ever, applying MB’s design philosophy of 'Sensual Purity'. The design aims at creating desire through the aesthetic beauty of sensuous surfaces, perfect sporty proportions, and an extraordinary ambience in the interior

Highly tech-laden vehicle: (Adopted from New S-Class)

• The New C-Class comes equipped with NTG7
• Extensive personalization and biometric authentication
• Wireless smartphone integration
• Over the air updates: The software is always kept up-to-date

Latest (second) generation of MBUX: intuitively operated and learning

·      Loaded on technology with game changing MBUX Connect features and "Hey Mercedes" powered by AI

Longer wheelbase: More length, more width results in more space for rear-seat passengers

• +65 mm longer vehicle length (4751 mm) | +25 mm longer wheelbase | +21 mm more space for rear seat | +10 mm wider (2033 mm) | -9 mm shorter (1438 mm) 
• More legroom for rear passenger | More headroom in rear | More elbow room in front & rear | More shoulder room in front & rear

Hi-resolution central display (Inspired from the S-Class)

• LCD Touchscreen | 11.9-inch screen | Resolution of 1624 x 1728 pixels | Tilted towards the driver by 6°– 7°

Car to X Communication technology (Adopted from S-Class)

• Using power of cloud connectivity, MB India equips the New C-Class with the ‘social network’ for Mercedes-Benz cars, Car-to-X communication technology, where cars can talk to each other, increasing the customer safety in real-time
• In total there are 5 different hazard warnings that Mercedes-Benz cars capture and transmit within the network: Rains, Skidding, General Warning, Accident and Winds 

New engines assisted with 48V Integrated Starter Generator (ISG). First ever diesel with ISG

• The spearhead of the efficiency improvement measures is the new OM 654 M with an integrated second-generation starter-generator (ISG). It has a 48-volt partial on-board electrical system.

Digital Lights (only in the C 300d)

• DIGITAL LIGHT has a light module with three extremely powerful LEDs in each headlamp, whose light that is refracted and directed by 1.3 million micro-mirrors. The resolution is therefore more than 2.6 million pixels per vehicle.

Engine variants and specifications:

The Mercedes-Benz C-Class is available with a choice of three engine variants:

Technical Configuration of Powertrain
	C 200	C 220d		C 300d
Fuel	Petrol	Diesel		Diesel
Total Displacement	1496cc	1993cc		1993cc
Number of Cylinders	4 Cylinder	4 Cylinder		4 Cylinder
Rated Output	150kW [204hp] at 5800 - 6100 at rpm	147kW[200hp] at 3600 rpm		195kW[265hp] at 4200 rpm
Rate Torque	300Nm at 1800 - 4000 rpm	440Nm at 1800 - 2800 rpm		550Nm at 1800 - 2200 rpm
Transmission	9G TRONIC	9G TRONIC		9G TRONIC
Acceleration	7.3 s	7.3 s		5.7 s
Top Speed	246 km/h	245 km/h		250 km/h

*ISG supports with up to additional 15kW Power and up to 200 Nm Torque in all three variants

Trims:

• Black open-pore aluminum lines wood trim (C 200 and C 220d)
• Metal-weave trim (C 300d)

Alloys:

• 43.2 cm (17 inch) 5-spoke light-alloy wheels painted black with high-sheen finish (Available with C 200 and C 220d)
• 45.7 cm (18 inch) AMG 5-spoke light-alloy wheels aerodynamically optimized, painted black with high-sheen finish (Available with C 300d)

Paint Options:

• Obsidian Black | MANUFAKTUR Opalite White Bright | Cavansite Blue
• Mojave Silver (Available with C 200 and C 220d only)
• High-Tech Silver (Available with C 200 and C 220d only)
• Selenite Grey (Available with C 200 and C 220d only)

नई सी-क्लास को भारत में ग्राहकों से शानदार प्रतिक्रिया मिली हैः

नई सी-क्लास के लॉन्च से पहले मर्सिडीज़-बेंज इंडिया को 1000 से ज्यादा कन्फर्म्ड बुकिंग मिली हैं; भारत में किसी एक मॉडल के लिए यह सबसे ज्यादा बुकिंग है। मौजूदा वेटिंग पीरियड 2 से 3 महीने है। 

• फिफ्थ-जनरेशन (W206) भारत में लॉन्च की गई सबसे उन्नत सी-क्लास है।
• सी-क्लास भारत में मर्सिडीज़-बेंज के सबसे ज्यादा बिकने वाले वाहनों में से एक है, जिसके पास 37,000 संतुष्ट ग्राहक हैं।
• सी-क्लास में लंबा व्हीलबेसः ज्यादा लंबाई, ज्यादा चौड़ाई है, जिसके कारण रियर पैसेंजर्स को ज्यादा लेगरूम, ज्यादा हेडरूम और ज्यादा शोल्डर एवं एलबो रूम मिलता है।
• टेक्नॉलॉजी पॉवरहाउसः NTG7, लेटेस्ट जनरेशन MBUX, विस्तृत पर्सनलाईज़ेशन एवं बायोमीट्रिक ऑथेंटिकेशन, क्रांतिकारी कार टू X कम्युनिकेशन जैसी खूबियों के साथ।
• नई सी-क्लास तीन वैरिएंट्सः C 200 (पेट्रोल), C 220d (डीज़ल) और C 300d (डीज़ल) में उपलब्ध है।
• नई सी-क्लास में ISG टेक्नॉलॉजी का इस्तेमाल किया गया है, जिससे बेहतरीन पॉवर डिलीवरी मिलती है और शानदार फ्यूल एफिशियंसी के साथ सभी तीन वैरिएंट्स कम उत्सर्जन करते हैं^*:

·         C 200: 16.9 km/l (+29%) | 140g/km (-22%)

·         C220d: 23 km/l (+22%) | 115g/km (-18%)

·         C300d: 20.37 km/l (+15%) | 130g/km (-13%)

• मर्सिडीज़-बेंज सी-क्लास का मूल्य 55 लाख रु. (C 200), 56 लाख रु. (C 220d), और 61 लाख रु. (C 300d) (ऑल इंडिया एक्स-शोरूम मूल्य) से शुरू होता है।
• नई सी-क्लास के लिए फाईनेंस प्लान फ्लेक्सिबल एंड ऑफ टर्म विकल्पों के साथ 60,000 रु. की ईएमआई से शुरू होते हैं।
• नई सी-क्लास का सर्विस पैकेज 3 साल और अनलिमिटेड किलोमीटर के लिए 85,000 रु. से शुरू होता है।

पुणे: देश के सबसे बड़े और अग्रणी लग्ज़री कार निर्माता, मर्सिडीज़-बेंज ने आज लग्ज़री सेडान सेगमेंट में लग्ज़री और टेक्नॉलॉजी के मामले में नए मानक स्थापित करते हुए नई जनरेशन सी-क्लास का लॉन्च किया। नई सी-क्लास (W206) अत्यधिक डिजिटल एवं सस्टेनेबल होने तथा लग्ज़रीपूर्ण कम्फर्ट और स्पोर्टीनेस के पसंदीदा पैकेज के साथ एक विश्वस्तरीय उत्पाद बनाने में मर्सिडीज़-बेंज की महत्वपूर्ण प्रगति को प्रतिबिंबित करती है।

ग्राहकों की जबरदस्त प्रतिक्रिया:

मर्सिडीज़-बेंज इंडिया के मैनेजिंग डायरेक्टर एवं सीईओ, मार्टिन श्वेंक ने कहा, ‘‘सी-क्लास को भारतीय ग्राहकों ने हमेशा से बहुत पसंद किया है और इसके पास 37,000 से ज्यादा सी-क्लास ग्राहकों की निष्ठा है। ग्राहकों की अप्रत्याशित दिलचस्पी हमारी अपेक्षाओं को भी पार कर गई और हमें इसके लॉन्च से पहले ही 1000 बुकिंग मिल गईं, जिसके बाद यह आज बाजार में प्रस्तुत सबसे ज्यादा अपेक्षित लग्ज़री कारों की सूची में आ गई। हम ये कारें जल्द से जल्द अपने ग्राहकों तक पहुंचाने का प्रयास करेंगे। नई सी-क्लास इस साल हमारे द्वारा प्रस्तुत किए जाने वाले उत्पादों की शुरुआत का संकेत है।

मर्सिडीज़-बेंज सेडान का पोर्टफोलियो मजबूत हुआः

मार्टिन श्वेंक ने कहा, ‘‘इस लॉन्च के साथ, आठ उत्पादों वाला हमारा सेडान पोर्टफोलियो और ज्यादा मजबूत हो गया है, जिससे लग्ज़री सेडान की ओर मजबूत रूझान प्रदर्शित होता है। लग्ज़री सेडान को मजबूती से उभरते हुए देखना और अपनी एक अलग पहचान बनाते देखना उत्साहवर्धक है, और हमें विश्वास है कि नई सी-क्लास अपने पूर्ववर्तियों की सफलता को और ज्यादा मजबूत करेगी। ऑल-न्यू सी-क्लास के हमारे पोर्टफोलियो में शामिल हो जाने के बाद आने वाले सालों में हमें काफी ज्यादा वॉल्यूम का योगदान मिलने की उम्मीद है।’’

एस-क्लास से प्राप्त लग्ज़रीपूर्ण कम्फर्ट के साथ मानव-केंद्रित इनोवेशनः

मार्टिन श्वेंक ने बताया, ‘‘सी-क्लास दुनिया में हमारे सबसे ज्यादा बिकने वाले मॉडल्स में से एक है, और आज के तकनीकी रूप से समझदार ग्राहकों की लग्ज़री कार से जो अपेक्षाएं हैं, उन्हें प्रतिबिंबित करता हैः इनमें स्पोर्टी और आधुनिक डिज़ाईन एवं लग्ज़रीपूर्ण कम्फर्ट के साथ मानव-केंद्रित इनोवेशन है। इस कार में ISG टेक्नॉलॉजी का इस्तेमाल किया गया है, जो सर्वश्रेष्ठ पॉवर एवं सर्वश्रेष्ठ फ्यूल इकॉनॉमी प्रदान करती है। नई सी-क्लास में फ्लैगशिप एस-क्लास का डीएनए है, और इसमें मुख्य लग्ज़री एप्वाईंटमेंट्स के साथ लेटेस्ट टेक्नॉलॉजी, जैसे NTG 7  इन्फोटेनमेंट, लेटेस्ट जनरेशन AI पॉवर्ड MBUX, क्रांतिकारी कार टू X कम्युनिकेशन जैसी खूबियां हैं, जिनके कारण नई सी-क्लास भारत में मौजूद सबसे आधुनिक सी-क्लास है।’’ 

नई सी-क्लास के सर्वोच्च आकर्षणः

आकर्षक व मनोहर डिज़ाईनः

यह अब तक की सबसे स्टाईलिश और एक्सक्लुसिव सी-क्लास है, जो MB की ‘सैंसुअल प्योरिटी’ की डिज़ाईन फिलॉसफी द्वारा बनाई गई है। इस डिज़ाईन का उद्देश्य मनोहर सतहों की एस्थेटिक खूबसूरती, परफेक्ट स्पोर्टी अनुपातों, और इंटीरियर के अभूतपूर्व आम्बियांस द्वारा