EICHER TRACTORS Launches PRIMA G3 - Premium Range of Tractors for Next-Gen Farmers

·       Premium Styling with world-class design

·       Progressive Technology with form, fit and function

·       Perfect Comfort with elevated seat, spacious flooring and one-touch front open bonnet

MAY 09 | BHOPAL: EICHER TRACTORS, from the house of  TAFE - Tractors and Farm Equipment Limited, world’s third largest tractor manufacturer, announced the launch of the EICHER PRIMA G3 Series - all new range of premium tractors for the new-age Indian farmer who demands style, substance and solidity. The EICHER PRIMA G3 is a new series of tractors in the 40 - 60 hp range, that offers Premium Styling, Progressive Technology and Perfect Comfort built with decades of unmatched experience.

Launching the EICHER PRIMA G3 series, Mallika Srinivasan, CMD - TAFE said, “The Eicher brand, for decades, has been well-known for its trust, reliability, ruggedness and versatility in both the agriculture and commercial space. The launch of the PRIMA G3, brings to the progressive farmers of a modern India, more productivity, comfort and ease to match their new aspirations, and offers an enhanced value proposition that Eicher has always promised .”

The new PRIMA G3 boasts a new age design with its distinct aerodynamic hood, that makes a unique style statement and offers easy access to the engine with its one-touch front-open, single piece bonnet. The bold grille with high intensity 3D cooling technology and wrap-around headlamps and Digi NXT Dashboard are a perfect fusion of bold and elegant looks, which provide higher cross air flow and long hours of continuous operation. The youthful sporty steering wheel with a spinner knob offers effortless control.

Dr. Lakshmi Venu, DMD, TAFE Motors and Tractors Limited (TMTL)  said, “Young and progressive farmers of India are seeking to maximise returns from farming operations while focusing on technology and agri-tech solutions, and the PRIMA G3 would be the ideal partner in creating an ecosystem that will revolutionize agriculture”.

Engineered with state-of-the-art customer-centric technology, the EICHER PRIMA G3 range comes the High Torque - Fuel Saver (HT-FS) liquid cooled engine, that provides greater efficiency for higher productivity and more fuel savings. The CombiTorq Transmission offers perfect pairing of the engine and the transaxle to deliver maximum power, torque and productivity. The new multispeed PTO provides 4 different PTO modes, making the EICHER PRIMA G3 compatible with multiple agricultural and commercial applications.

Sandeep Sinha, CEO - TAFE said , “We are delighted to launch the new PRIMA G3 series with a world-class styling and international technology, that offers premium automotive excellence in style, fit and finish, and robust build quality.  The Eicher PRIMA G3 is a reflection of Eicher's hallmark durability and reliability. The PRIMA G3 is equipped with ergonomic operator stations, new steering controls for a comfortable, safe and long hours of  productive use. We will ensure that our customers have easy access to the new Eicher PRIMA G3 series.”

The all-new EICHER PRIMA G3 redefines operator comfort. With its ergonomically designed elevated Comfy Luxe seating, the tractor provides clear all-around view for confident manoeuvring of the tractor while its spacious platform represents best-in-class operating environment. In addition to comfort, the EICHER PRIMA G3 is designed for utmost safety, be it day or night. The  unique ‘Lead Me Home’ feature provides an illuminated path at night, ensuring safety and convenience.

EICHER TRACTORS - a pioneer in the Indian tractor industry, has played a key role in supporting the Indian farming community across generations. With a legacy spanning over 60 years, it played a role in the green revolution and enjoys a strong bond of unparalleled trust, and with this launch brings to its customers the promise of Ummeed se Zyaada

About Eicher Tractors: eichertractors.in

EICHER TRACTORS is one of the oldest brands in the industry, and a respected household name in India and a mark of trust in various parts of the world. A reputed brand in the agricultural vista, EICHER TRACTORS are renowned for their high value for money proposition, providing cost-effective and proficient products, packed with some of the finest global technology. Synonymous with ruggedness and reliability, EICHER TRACTORS are efficient, economical and offer an Ummeed Se Zyada experience to the customers, which exceeds all expectations.

About TAFE: tafe.com

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 180,000 tractors, TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 10,000 Crores. TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher and the Serbian tractor and agricultural equipment brand – Industrija Mašina i Traktora (IMT). Acclaimed for their high quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas

Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, agro engines, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM). In the recent past various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM), as well as a number of other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence - Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE's tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment friendly operations.