The Summit will address the digital evolution of the healthcare sector
24.05.2022, National: TheHealthSite.com, a one-stop destination for updates on fitness, beauty, diet, yoga, weight training, sexual health, pregnancy, and parenting will hold its 3rd season of a digital summit – The HealthSite.com Summit 2022 - India’s Healthcare Story: Vision 2022. The Covid-19 outbreak has led to innovations, the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care where digital solutions, innovations, and reskilling of healthcare workers have taken center stage. The digital revolution of the healthcare sector has begun where technology will play a key role in healthcare delivery systems, making it important to address the challenges it will present.
The summit will see a line-up of esteemed panelists and guest speakers such as Dr. Randeep Guleria, Director, AIIMS; Dr. Sandeep Bhudhiraj, Max Hospitals; Dr. VK Paul, NITI Ayog; Dr. Poonam Khetrapal Singh, WHO and more. The event will also be graced by the Union Minister for Health – Shri Mansukh Mandaviya and Delhi’s Health Minister – Shri Satyendra Singh.
The key focus of the summit will be to highlight how the latest trends and digital technologies are impacting the doctor-patient relationship in the country. Divided into three sessions of 40 minutes each, Health Summit 2022 will address the challenges to healthcare in India, what is needed in healthcare to improve the economy, advances in healthcare, innovations, and management, and the rise of AYUSH - its impact on the Indian healthcare scenario. It will also present an opportunity to interact with leaders, innovators, scientists, and specialists who are at the forefront of changing the environment of healthcare in India.
Speaking of the event, Shridhar Mishra, SVP & Head of Digital Monetization, Zee Media Corporation Limited says, “The pandemic has caused some breakthrough innovations making healthcare affordable and accessible to all. This summit will look at these breakthroughs and how it has impacted the entire ecosystem of healthcare. We look forward to hosting our guests and initiate meaningful conversations around the same,”
Echoing similar sentiments, Puja Sethi, editor, India.com says, “The pandemic has caused an upheaval in the lives of people, and also caused a shift in the way people view healthcare. Our goal is to be the one-stop destination for all things health and this summit will shine light on the same. This is our attempt to make healthcare an everyday conversation and not just a one-time phenomenon,”
The summit will be promoted across all Zee Digital Assets to reinforce the intent of the summit in addressing the changes in the health industry. It will also be cross-promoted on social media handles for a larger reach. The marketing campaign for the summit is expected to reach over 50 million viewers through section branding, microsite, advertorials, social media promotion, and co-branded promotion.
The summit is sponsored by Apollo 24x7; Amazon.in; Samsung Watch; GSK; Bluestar; Sanofi and Neuwoman.
About TheHealthSite: TheHealthSite is a one-stop destination for the update, guides, and opinion pieces on fitness, beauty, diet, yoga, weight training, sexual health, pregnancy, and parenting. The portfolio includes a range of versatile content that combines the best of age-old traditions with the cutting-edge healthcare of today. More than 200 doctors and experts from the health and wellness fields contribute regularly to the website.
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