Sony BBC Earth returns with Young Earth Champions; onboards Jim Sarbh for the second edition

National, 23^rd May 2022:

Sony BBC Earth is a brand that evokes a sense of hope and inspiration in people through its positive storytelling and insightful content. The brand has something in store for everyone, especially the younger generation as they are the future custodians of our planet. Engaging with young minds and encouraging them towards a sustainable tomorrow, Sony BBC Earth is back with the second edition of ‘Young Earth Champions’. The contest is all set to create a competing ground for students from the 6^th to 9^th grade with renewed vigour and passion.

The theme for this year is relevant to the conversations raging around the need for ‘Conservation’. The contest awaits novel ideas on how to preserve the planet’s resources - water, land, wildlife and forest, and energy. Conserving our resources and finding alternate means to it is imperative to ensure that nature’s balance is maintained, and the younger generations have been brilliantly vocal and aware of it. To drive the message home, the brand has roped in actor Jim Sarbh, a strong advocate of sustainability and environment conservation for the campaign.

The month-long contest will be evaluated by the IIT-Bombay experts from the Department of Environmental Science and Engineering headed by Professor Amritanshu Shriwastav. Jim Sarbh will also play an important role in judging the entries. The top 10 winners will stand a chance to virtually interact with Jim and the professor on their ideas and exchange thoughts about sustainability. The one with the most innovative idea will be named the Young Earth Champion along with receiving a mega prize and a once-in-a-lifetime opportunity to be featured on Sony BBC Earth.

For more details on the initiative, log on to www.sonybbcearth/youngearthchampions

Comments

Rohan Jain, Business Operations Head - Sony AATH and Head - Marketing & Insights, English Cluster, Sony Pictures Networks

“As a brand, we strive to drive meaningful engagements, especially with the younger generation. We believe that the youth of today are observant, aware, and environmentally conscious. We launched Young Earth Champions last year and received a phenomenal response to the contest. With this property, we aim to provide these young minds a platform to showcase their innovative ideas. As we announce our second edition with Jim Sarbh, we aim to set newer benchmarks and hope to inspire more kids to adopt a solution-oriented approach.”

Jim Sarbh, Actor

“I think learning to live with our environment in a more sustainable manner is really our only option for survival. A reverence for life in general, and not merely a selfish, myopic human perspective, would really change how we treated all living things on this planet. I believe education is the place to start, and so I am glad for Sony BBC Earth taking the initiative with some of our country’s youth.”

About Sony BBC Earth

Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks (SPN) and BBC Worldwide.

Sony BBC Earth is home to BBC’s award-winning factual programs and the work of some of the world’s foremost factual filmmakers. Rooted in the philosophy of ‘Feel Alive’, the channel promises grand visual spectacle, positive insightful storytelling, and a new perspective on knowledge and entertainment.

The channel has diverse content offerings ranging from fun, insightful science, nature, and wildlife to adventure and human-interest stories with shows like The Green Planet, Blue Planet II, Serengeti I & II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle, etc.

The channel is broadcast in SD & HD and is available in English, Hindi, Tamil, and Telugu across India.

Follow Sony BBC Earth on Facebook.com/ SonyBBCEarth, Twitter.com/ SonyBBCEarth, Instagram.com/ SonyBBCEarth. For more information, visit www.sonybbcearth.com

About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):

Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.

The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.

The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

The Company is in its 27^th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com