ZEE Kannada, Karnataka's No.1 general entertainment
channel, is celebrating 16 glorious years of success. The channel has been
enthralling the Kannada audience over the years through its multi-genre
offerings that range from thought-provoking fiction shows to clutter-breaking reality
to intriguing talk shows and blockbuster movies. Each show has echoed the channel’s philosophy of
‘Bayasida Bāgilu Tegiyōṇa,’
bringing about a revolution across the state of Karnataka.
Regarded
as the top entertainment destination for Kannada viewers, the channel has managed
to make its mark in the hearts of millions of Kannadigas by presenting
compelling narratives consistently since its inception back in 2006. Zee
Kannada has been the No.1 channel for the last 181 weeks with a whopping 40%
share in the Karnataka GEC market.
Zee
Kannada is well-known for its exceptional programming, with some wonderful
tales being brought to life on the small screen on a grand scale. The channel has
its own expertise and uniqueness in both the fiction and non-fiction space,
appealing to all age groups of people. In fact, the channel has also managed to
foster a wonderful relationship with its viewers and continues to nurture and encourage
innumerable individuals, artists, and technicians alike. Zee Kannada has also
provided a wonderful stage for emerging talents and inspired thousands of more
people through non-fiction properties like Maharishi Vaani, Drama Juniors, Sa
Re Ga Ma Pa, Dance Karnataka Dance, Comedy Kiladigalu, Golden Gang, Weekend
with Ramesh amongst others.
Talking
about the channel’s fiction properties, they truly resonate with every
Kannadiga’s real emotion. Each and every show has entertained the audience,
especially the likes of Hitler Kalyana, Puttakkanna Makkalu, Sathya or
Manhanayaka which have gone on to be cult classics.
The
year 2021 - 2022 has been one of the most prosperous years for the channel,
with shows like Hitler Kalyana (9.3), Puttakkana Makkalu (13.5), Drama
Junior Season Four (8.4), and Dance Karnataka Dance Season 6 (7.0)
garnering high launch TVRs. Clearly, Zee Kannada is celebrating 16 glorious
years of success by continuing to entertain its audience as well as ruling
their hearts. Notably, Puttakkana
Makkalu’s launch week rating is a record for any new show in the history of
Kannada television industry.
With several enchanting fiction shows and exciting non-fiction properties
coming up, Zee Kannada is leaving no stone unturned to keep its audiences
entertained. But that is not it! With a close link to the Sandalwood industry, the
channel has also bagged the satellite rights of top upcoming films like KGF 2,
Vikrant Rona, Bajrangi 2, Ek Love Ya, Garuda Gamana Rishaba Vahana, Ratnan
Prapancha, Galipata- 2, Gandhada Gudi, Rider, and Drishya-2. The world
television premieres of each movie will surely keep the audience hooked to the
channel.
Taking forward the thought of ‘Bayasida Bāgilu Tegiyōṇa,’ Zee Kannada will
continue to entertain its viewers with more entertaining and thought-provoking
shows and for their constant support and love, the channel thanks the Kannadiga
audience whole heartily.
Commenting
on the occasion Raghavendra Hunsur, Business Head of Zee Kannada and Zee Picchar ,mentioned, “With an aim to
inspire our viewers and help open doors for them to achieve their goals, we at
ZEE Kannada and ZEE Picchar have always put the audience at the forefront and
that is something that has truly worked well for us. From celebrating several
milestones to emerging as the market leader, to taking social media by storm and
having a highly successful season of fiction and non-fiction shows, Zee Kannada
has had quite an eventful year. As the channel completes 16 successful years, it
shows how we have grown as a brand and become leaders in our own right. The
recognition also helps us understand and motivates us that we are on the
correct path, and we hope to continue entertaining our viewers. I also hope that
the viewers continue showering our shows with their love and support for years
to come.
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