Ather Energy opens its 5th Experience Centre in Mumbai, strengthens its presence in the city

●        Mumbai is the only city in India to have five retail stores

●        Ather now has 11 ECs in Maharashtra; plans to expand its retail footprint to 25 stores in the state by the end of the current fiscal year

Mumbai(S.N): Ather Energy, India's leading electric scooter manufacturer, strengthened its retail presence in Mumbai with the opening of its 5th Experience Centre,Ather Space, in Vasai. Mumbai has become the first city in India to have five Ather Spaces. Ather Energy now has 11 ECs in Maharashtra and plans to expand its retail footprint to a total of 25 stores in the state by the end of the current fiscal year. The retail outlet in Mumbai’s Vasai will retail the new and improved Gen 3 variant of the flagship 450 series. 

Ather Energy has grown phenomenally in 2022, with a 202% Y-o-Y growth (April- October) in the number of active Ather scooters on-road. Maharashtra is one of Ather Energy's key markets and has been registering 38% quarter-on-quarter growth. The company has invested heavily in building a robust public charging infrastructure in the city. Ather has strategically installed 30+ fast-charging grids across Mumbai and will be adding a total of 80+ fast-charging grids by the end of the current fiscal year to support the growth in demand and alleviate range and charging anxiety.  The company currently has 90+ Ather Grid points across Maharashtra and plans to add 90 more by March 2023.

Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, "In terms of consumer demand, Maharashtra is one of the top three states for Ather Energy. The state government's EV policy provided an initial impetus, which led to the growth of the Ather community in the city and increased consumer awareness with more vehicles on road. We have received a phenomenal response to the new Gen 3 of our flagship scooters, and the launch of the new experience centres will allow us to meet this increased demand. In Maharashtra, the waiting period is now around 15 to 30 days, depending on the location. As we increase our production capacity in the coming months, we are confident of catering to the rising demand and capturing a larger market share in the state."

Ather had a great start to this festive season and has been experiencing strong momentum since the past couple of months. As a result of an improved supply chain, the company recorded the best monthly sales in October, delivering 8213 units. The company has grown its retail network throughout important cities in India, and it now has 61 retail outlets in 50 cities. The company intends to expand to 100 cities with 150 Experience Centres by March 2023.

With a larger battery pack of 3.7 kWh, broader rear-view mirrors, and wider tires, the new Ather Gen 3 electric scooters provide improved performance. Based on customer data, the upgrades were made to give the optimum experience for purchasers. The enhanced TrueRange^TM of the new Ather 450X Gen 3 and 450Plus Gen 3 is 105 km and 85 km, respectively. The scooter also has a 7.0-inch touchscreen interface, front and rear disc brakes with regen, 12-inch alloy wheels, telescopic suspension, and a belt drive system.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 149,934 & INR 1,28,424 for the Ather 450 Plus in Mumbai.