Bajaj Almonds Drops Hair Oil Ropes in Kiara Advani As New Brand AmbassadorLaunches new ‘Boring Nahi, Ban Ja Toofani’ campaign featuring the actress & youth icon

Mumbai, December 19, 2022: Bajaj Almond Drops Hair Oil, India’s leading hair oil brand has roped in Kiara Advani as its new brand ambassador. The Brand has signed up with the popular Bollywood actress and youth icon to feature in its latest ‘Boring Nahi, Ban Ja Toofani’ campaign which aims to connect the brand with young women to further consolidate its market leadership in the segment.

Kiara’s passion for healthy, beautiful hair fits perfectly with the Brand’s commitment to providing consumers with the nourishing strength of 6X Vitamin E and almond oil. As the new face of the Brand, she will feature in a series of high-energy marketing campaigns and events in the coming months.

“We are delighted to have Kiara on our team,” said Jaideep Nandi, Managing Director, Bajaj Consumer Care Ltd. "Her talent, beauty, and connection with the masses make her the perfect ambassador for our Brand. As India’s leading almond hair oil brand with nearly 10% market share and 6 crore happy customers, it has always been our endeavor to position ourselves responsibly and with integrity and Kiara mirrors those aspirations like no other. We look forward to working with her and leveraging her influence.”

Launching the new campaign, Ms. Advani said, “I am absolutely thrilled to be the face of the iconic Bajaj Almond Drops Hair Oil. It is a brand that aligns with my own values and beliefs and I look forward to taking this heritage brand to the next generation of Indians. It has the benefits of 6X Vitamin E and almond oil. Bajaj Almond Drops has transformed my locks into lustrous, healthy-looking tresses. I’m excited to be able to share my love for this product with my fans and the audience through this partnership.”

The ‘Boring Nahi Ban Ja Toofani’ campaign talks about “Styling Fearlessly” without having to worry about hair fall. Research has indicated that women are often reluctant to try newer hairstyles thinking that it might lead to poorer hair health and hair fall. The campaign sets out to allay such fears and present Bajaj Almond Drops Hair Oil as a trusty and reliable solution.

With the nourishment of 6X Vitamin E and almonds, Bajaj Almond Drops Hair Oil is clinically proven to be twice as effective in reducing hair fall compared to other brands. The ‘Boring Nahi, Ban Ja Toofani’ campaign will cover all major national and regional television channels and feature prominently across all leading digital media platforms. The campaign’s first commercial featuring Kiara can be viewed at: https://www.youtube.com/watch?v=zWIL3X0fC-c

About Bajaj Consumer Care Limited:

Bajaj Consumer Care Limited is one of India’s leading FMCG companies with well-known brands in hair & skin care categories. Part of Bajaj Group (Kushagra) its flagship Bajaj Almond Drops Hair Oil has long been one of the leading hair oil brands in the Indian market. In recent years, the company has launched Bajaj Coco Onion Hair Oil, Bajaj 100% Coconut Oil, Bajaj Aloe Vera Hair Oil, a range of oils under Bajaj 100% Pure, and Natyv Soul, a premium digital-first brand. Besides, the company also offers a range of skin care products including Bajaj Almond Drops Moisturising Soap and Bajaj Nomarks.

For more, click: 

https://www.bajajconsumercare.com/