Unwrapping the gift of festive seasons for the real estate sector
The momentum for residential sales in 2023 remains strong with investors and purchasers showing increased and stronger confidence. According to an industry report, residential unit sales in India reached a nine-year high of 158,705 units in the first half of the calendar year 2022 across the top eight cities.
With repo rates remaining unchanged and the overall favourable market environment, real estate players are optimistic that the upcoming festive quarter will bring further cheer and are capitalizing it with attractive deals, discounts, incentives and various festive promotions to drive demand making it a propitious time for both buyers and sellers in the real estate market. These conditions further augur the sector's unprecedented demand and development.
In this context, kindly let us know if you are planning stories around the same and we can connect you to leading real estate developers such as Vaishnavi Group, ArisUnitern, Assetz Group, BCD Group etc to share their opinions on festive sales, demand and general market condition.
Kishan Govindaraju, Director, Vaishnavi Group
Just as festivities are a time of celebration and making new beginnings, it is also a time for owning a new home. The festivals of Dussehra, Deepavali and Akshaya Tritiya are considered the most auspicious times for purchasing property and as a real estate developer, we are committed to assist our customers in finding the perfect home for their needs.
As we leave behind reminiscences of the pandemic and move ahead, we are sure that the property sales will register new heights in the ongoing festive season. The pandemic has demonstrated the need for living in secure and hygienic environment and only one’s own home provides the necessary safety. We have seen an unprecedented urge among people to buy a home for the security of their family members and what better time for them to fulfil this desire than the festival time.
Our focus has been to provide our customers with high-quality homes at right prices. This festive season, we are making the deal even sweeter with our D2D delights offer under which customers can earn gold coins of up to Rs. 1.5 lakh when booking a flat at ‘Vaishnavi Serene’ project and a complimentary modular kitchen when booking a property in our coveted property ‘Vaishnavi Premiere’.
Bhavesh Kothari, Founder & CEO, Property First
“Property sales every year will see a major uptick during the festive season due to the auspicious dates, festive offers and sentiments. We are already witnessing enquiries coming in and we are positive that bookings will be good across the segments. This year’s festive season is even more special since the demand for housing has been more than ever in last many years and also RBI has just announced that repo rate will remain unchanged. This will boost the buying sentiment. Besides festivities will unlock additional offers on bank loans as well as builders, thus creating an active movement in the market.”
Angad Bedi, Managing Director, BCD Group
“As always residential sales will get a good spike during the festivities and given the market condition, developers have all the advantages at their disposal. The residential segment is currently bullish with a good balance between demand and supply; hence builders are in a position to walk the extra mile in terms of giving great festive offers. During this season BCD group is offering assured rentals for homebuyers for 2 years at 7 percent. As a part of the one-time special offer, buyers will be given guaranteed rentals on their purchase. In the luxury segment some developers may also give offers like discount on premium amenities, retrofits, furnishings, and appliances to attract homebuyers. At the end of the day, this season is going to be a win-win for both buyers and builders.”
Yasha Saraf,Co-Founder of ArisUnitern RE Solutions
“There are a lot of exciting things on the cards this festive season and the builders are geared up to make the most of the season. With a lot of good projects launched across the country, builders will try to clock in maximum bookings, and to do so, they will float attractive offers. It will be an incentive to the already positive homebuying sentiment as a lot of buyers plan for their big purchase during this auspicious time. This decision is driven by emotional value, rooted in our culture, hence it is a great opportunity to tap into the emotional aspect of home buying. Accordingly, marketers can enhance brand awareness, equity, and customer loyalty by rolling out focused campaigns to influence the emotions of potential buyers. During the festivities, developers should rely on creating a stronger emotional connection between the buyer and the product, making the purchasing decision more meaningful and memorable. Besides, offers in the form of cashback, foreign trips, and special discounts will be the major highlights of this festive season.”
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