Future Factory Initiates Makers’ Month: A Campaign to Elevate Product and Marketing Success in the Marketing Community’

Future Factory, a leading global design and consulting company launches an exciting awareness campaign aimed at the marketing community, engaging brand and marketing key stakeholders in conversations about product design. With a focus on the often- overlooked role of design in marketing success, this campaign dedicated to World Manufacturing month, seeks to bridge the gap between design thinking and product marketing.

The marketing landscape is constantly evolving with innovative strategies and cutting-edge technologies at the forefront. However, one critical aspect often neglected is the impact of design on a product's success. In the world of the 4Ps (Product, Price, Place, and Promotion), the "Product" dimension is frequently underestimated, especially concerning its design elements.

“One out of seven products succeed and most product failures can be attributed to unsolved design challenges. With this campaign, we intend to emphasize on the pivotal role design plays in shaping the perception and performance of a product in the market. Our aim is to raise the bar on the expectation of design”, says Jashish Kambli, Founder of Future Factory. 

Under the ’Makers Month’ campaign, Future Factory will initiate conversations with key marketing stakeholders of product brands to gain insights into the crucial role that design plays in the success of their products. These conversations will delve into the ways in which design thinking can transform the trajectory of a product's marketing journey.

As part of this campaign, Future Factory is excited to announce the launch of a video series on LinkedIn. These will feature Jashish Kambli sparking conversations with key marketing stakeholder. These thought-provoking discussions will provide a platform for experts to share their experiences, insights, and innovative strategies related to design's impact on marketing success.

About Future Factory: A leading global design and consulting company, Future Factory helps brands engineer innovative products through the integration of design and technology. An award-winning, full-service studio, Future Factory operates across the process from idea to delivery, always working ‘user backward’, keeping the user at the centre of the process.

Established in the year 1996 in Mumbai by Jashish Kambli as a design company consulting brands on product manufacturability, the company strengthened its footprint building engineering capabilities, a Centre for Behavioural Research and a state-of-the-art manufacturing facility, within a decade. Since the year 2010, Future Factory is affiliated with the Godrej Group, thereby building strong governance and propelling its growth and influence across India and Singapore.

Future Factory is a community of exceptionally talented design researchers, strategists, product designers, engineers, brand experts, ux/ui designers, developers, makers and more. Creating revolutionary product designs, ranging from a toothbrush to advanced CNC machines, the company has designed and engineered over 500 products for leading brands across most sectors. Proud of the best user research practice in the world, they help brands refresh, relaunch and re-imagine products. Future Factory offers services like Product Design, Industrial Design, Design Strategy, Process Design, User Interface and User Experience (UI, UX) Design, Brand Identity and Packaging, with its strong framework of Research, Design and Manufacturing