What’s the deal with the beauty razor going viral for Korean glass skin?

• The internet is going crazy over Bombae’s new GlamUP beauty razor for flawless skin.

27^th October, New Delhi: From milk ice cubes to besan ka lep, women love to experiment with DIY kits to get the perfect sheen at home. One of the most effective and mess-free tools to achieve “the” flawless glow is a face razor. Bombae, by Bombay Shaving Company, is the pioneer in this category and has introduced its latest skincare innovation - GlamUP Beauty Face Razors.

Known for consumer-centric innovations, Bombae earlier made waves by launching India’s first body razor with a roller: the Bombae Rollplay razor. Following the precedence, GlamUp face razors come with a never-seen-before sparkling body; yes, you read that correctly. These beauty face razors are rather perfect, to add a whole lot of glam to your festive grooming routine.

Drawing inspiration from Korean skincare secrets, Bombae GlamUP Beauty Razor provides effortlessly natural and glowing skin. These beauty razors are the preferred pre-makeup essential by makeup artists and beauty enthusiasts as they exfoliate and prime skin for the perfect makeup look. Its anti-slip handle adorned with the perfect glitter body and high-precision blades ensure a safe and smooth shave every time.

Siddha Jain, Chief Business Officer at Bombae, says, "We at Bombae, always strive to stay true to the promise of being bold, honest and irreverent in everything we do. Our brand and product aesthetics stem from doing things in a way that has never been attempted before- be it Rollplay, India’s 1st razor with a roller or GlamUP, the most stylish skincare accessory. We are very excited about the new launches in our face and body razor portfolio- as it has the potential to establish Bombae as the challenger brand and truly elevate beauty and skincare for Indian women at the same time !"

The three-pack of these never-seen-before beauty razors is a steal deal at just Rs. 249 available on Nykaa, Amazon, Flipkart and Bombae’s website.

About Bombae

Bombae was conceptualised when a group of intentful women at Bombay Shaving Company couldnʼt go to salons during the lockdown and decided to take the matter at hand. “We are a grooming company, why the hell do we not have any products for women?!!!” We were astounded by the painstaking efforts we as women go through for hair removal, and our personal experiences made us reflect on how we had normalised our daily struggles. We consulted dermats and hair removal experts to design our first range. Through the love we received for our limited range, we got a sense of the depth of the problem as well as our ability to fundamentally solve it. Our goal is very clear – to reimagine hair removal for all individuals who identify as women. Our offerings are rooted in their realities and their needs. So, while we understand why they’d want to remove hair, we also recognise that it’s their choice. We’re outspoken, loud, bold and aren’t afraid to tell women’s stories how they should be told.

In a short span, Bombae has quickly become a challenger to established brands in the Indian personal care, hygiene and hair removal space, attracting investments from 30 angels, Colgate Palmolive, Reckitt and Sixth Sense Ventures. Their new range of hair removal products and gifting solutions are available on the brand website, e-marketplaces like Amazon, Flipkart, Nykaa, and Cred; and across retail outlets like Health & Glow, Metro, Reliance, Shoppers Stop, Apollo Pharmacy, and many more.